WK4 Assignment

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StakeholderAnalysis.xls
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Stakeholder Template

Stakeholder Analysis
Directions: To conduct the stakeholder analysis, begin by identifying individuals and groups that are affected by, have influence over, or have an interest in solving the problem you are attempting to address in the organization. List titles and groups in the specified column. Do not list names of specific individuals. Next, describe the role of each individual/group using the corresponding column. It is important to determine whether or not the individual/group has a negative (-), indifferent (0), positive (+) or very positive (+) predisposition about the problem, and this should be noted in the corresponding column. Next, determine the individual/group level of influence and support using the "Current-State Matrix" terminology from the corresponding tab. Examine the remaining columns and use the research you have conducted to make notes about anticipated reaction and issues, motivation, driver, expectations of exchange, when the stakeholder needs to be involved in the change effort, stakeholder management activities, who delivers, when due, and status columns.
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Title or Group Role Predisposition Support Influence Anticipated Reaction and Issues Motivation, Drivers, Expectations of Exchange When does this stakeholder need to be involved in the change effort? Stakeholder Management Activities Who Delivers When Due Status
- 0 + ++ Support
Clients Purchase goods and services/offer market Negative Negative Market availability High quality goods and services Marketing of the goods Offer market for goods customers Merchandising of the goods High influence positive
Employees Provide workforce Negative Negative Low motivation and demoralization Better renumeration and working conditions Manufacturing of goods Provide Workforce Personnel Manufacturing of goods Average influence unsure
Federal Authority Provide standards and regulations Neutral Negative Offer consumer protection High quality goods and services to customers/citizens Throughout during company operations Oversee compliance to federal standards and regulations Government agents Establishment of the company High influence neutral
Shareholders Provide funds for business operations Negative Negative Failure to fully compensate personnel and failure to involve employees in key decisions making processes. Financial gain through profits During major board meeting regarding key financial commitments Managing funds Shareholders/chairperson of the company board Manufacturing of goods High influence negative
Local community Provide local enviromental collaboration Negative Negative Gain for the community and enviroment friendly operations Greater relations with local community manufacturing and Marketing of the goods Eviromental impact assesement Local community Duration of operation in the area Little influence
Open Text Predisposition Sum - 0 + ++ Pulldown Pulldown Open Text Open Text Open Text Open Text Open Text Open Text Open Text
0 0 0 0

Current-State Matrix

INFLUENCE Negative Support/High Influence (Commit) Positive Support/High Influence (Leverage)
Negative Support/Moderate Influence (Invest) Positive Support/Moderate Influence (Plan)
Negative Support/Low Influence (Marginalize) Positive Support/Low Influence (Maintain)
SUPPORT