Stakeholder

Stakeholder (Name of group or individual)	Identify Interests (What is their position? What outcome is a win for them? What are their biggest concerns? What are the tradeoffs?)

Interests

Interest/Power Matrix

A stakeholder map is a snapshot of your stakeholder landscape at a given point in time. It’s often depicted as a graph with 2 axes divided into 4 quadrants:

· The y-axis represents a stakeholder’s level of power or influence over your project.

· The x-axis indicates their level of interest in your project.

1. High-power, interested people, who must be managed closely 

2. High-power, less-interested people, who must be kept satisfied 

3. Low-power, interested people, who must be kept informed 

4. Low-power, less-interested people, who must be monitored with minimal effort 

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Please use the above stakeholder grid to map out where each of the three stakeholders align. Each quadrant on the map requires a different engagement strategy. A stakeholder’s position on the map will determine how you engage with them, including the intensity and frequency of engagement. By periodically remapping your stakeholders, you can see how their positions change over the life of your project. This allows you to alter your stakeholder engagement strategies accordingly.

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