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Stakeholder_Analysis_Table.pdf

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Partial Example of a Stakeholder Analysis Table I. Strategy Analysis: Wine Sector in Chile

A. Stakeholder Relationship Analysis

(Impact on) Strategy I: Exporting

Strategy II: Differentiation

Strategy III: New Technology

Customer

-Availability of different types of wine products in various price range; diversified exports including its signature grape wine, Carmenère;

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Employees:

-More demand would lead to secure jobs as well as to new openings.

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Community -Availability of new and different spirits

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Government

-Free Trade Agreements have stimulated exports; tax breaks available to exporting industry

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Alliances

-Chilean wineries are joining forces with reputable European Brands to improve image and techniques

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Competitors:

-New countries such as South Africa are coming up in the global wine market. Small & big Chilean wineries have combined efforts to improve worldwide market share.

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Investors

-Have the potential to make more money due to other countries climatic changes such as droughts plus higher costs of wine production.

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