Business Plan

Strengths

· Highly motivated workforce

· High quality services

· Strong brand

· Loyal customer base

Weaknesses

· Slow financial growth

· Lack of diversification

· Negative publicity

· High employee turnover

Opportunities

· Opportunity to establish long term relationship with students

· Chance to create a friendly workplace

· Opportunity to enter foreign markets

Threats

· Free online paper editing services

· Strict government regulations

· Increased competition

· Changing user demand