Business

Business Idea

Giulia Seabra

Southern States University

07/24/22

In relation to Porter’s five forces, the business exhibits the threat of new entrants into the market. In essence, the business is a new entrant and may have to face stiff competition from new entrants who may be interested to engage in the business. Moreover, the business has an issue with the bargaining power of the customers, as many customers would view the business as not experienced enough in handling sexual education in tantra and sensory sex.

Another advantage that the business can expand on in the business plan is the integration of the sex industry through offering discounts and free tconsultation with therapists and sexologists to first-time customers. Specifically, free therapy for new customers will enhance the market share of the business, thereby leading to high-profit margins, as well as expanding the market share of the business.

In regard to strategic positions under consideration in the industry, many operators are projected towards differentiation and innovation. As such., every competitor in the market is striving to maintain the customers by coming up with service innovation and product innovation to enhance profitability, as well as to maintain the market share.

Further, the business will be established under the strategic position of differentiation. Product differentiation, as well as service differentiation, is very key and vital in enhancing growth for any business. As such, the business will come with a unique experience of lessons, as well as free consultation for first-time learners, thereby leading to a better performance in the industry.

The proposition of the plan was greatly inspired by the desire to engage in sexual education., which is not only beneficial to couples but also for young adults. The fact that every person is interested in getting to know the issues related to sex makes me believe that the business will succeed. The mission of the business is to provide customers and lovers with an intimate experience during intimacy. On the same note, the vision of the business is to grow into an organization that enables various individuals to attain proper communication, sexual harmony, respectful relationships, and self love as well as mindfulness during intimacy, thereby creating an enabling environment for intimacy. Furthermore, the short-term objectives of the business include attaining a transformative pleasurable experience, whereas the long-term objectives include creating awareness in regard to mindful and harmonical sex, overcoming sexual misconceptions, and promoting communication between partners during intimacy.