Writing project—blog post

ADV 225 –– Spring 2018 BLOG POST (20 POINTS) FINAL VERSION DUE AS FOLLOWS:

• 7 p.m. Wednesday, January 31 • Turn in to appropriate dropbox on D2L

INSTRUCTIONS: Park Ranger Public Relations has been hired by Homer Simpson to promote a new sport known as Snow Triad. Simpson is founder and president of a nonprofit organization, More Olympic Sports Foundation (MOSF). Your job is to develop public relations materials to support his new sport. (Additional details can be found in the SS17 Scenario Brief.) Simpson has assigned your first task: begin establishing interest in Snow Triad by developing a blog post. Your post will be distributed through MOSF’s Facebook page (see Scenario Brief for the specific URL). This fictional page is maintained by Park Ranger PR and provides a means for Simpson’s company to promote sporting competitions and inspire conversation among athletes and fans. Your post must describe Snow Triad and Simpson’s quest to make it the next Olympic sport. It should:

• explain who Simpson is • describe his company

It should include:

• key details about the the new sport • key details about the competitions

The goal of this post is to:

• stimulate conversation about Snow Triad • generate interest in the new sports competition • drive traffic to MOSF’s Facebook page and website (see Scenario Brief for the specific

URLs) • ultimately attract athletes, participants, and spectators to the Park City competitions

Successful posts will incorporate the web-writing techniques discussed in lecture, the textbook and the supplementary readings. Such techniques include:

• An article headline that is self-explanatory and informational • An article overview that tells readers what the article is about • At least three distinct sections, each of which has a self-explanatory, informational

subhead and a section overview that tells what that section is about • No clunky, long paragraphs

Prepare your post as a Microsoft Word file and attach it to the D2L dropbox. This assignment includes fictional information. More Olympic Sports Foundation does not exist. mosf.org is a fictional website. facebook.com/moreolympicsportsfoundation is a fictional Facebook page.