MIS D6

Discussion-6

by  Sreeja Yellela  - Tuesday, June 9, 2020, 12:36 PM

 

Forum-6

       Drones provide a variety of services to deliver a cargo of small sizes. Association of GPS allows the computed drone things to deliver the goods in the demanded destinations. It boosts the shipment procedures by improving the features of speed and reliability. One can enjoy in time deliveries without a large workforce, saving big time and income to many enterprises. The responsibilities of the delivery-staff can get accomplished with the assimilation of such drones. It helps in enhancing the quality of life in the digital society.

       In metropolitan areas, drones can produce effective results with the smooth exchange of commodities between retailers and buyers. They can serve the customers in a quick time without facing concerns with heavy traffic on roads. Besides this, one of the vital benefits is that drones do not need fuel to run. It protects the environment without creating any type of pollution. Drones can get charged with the use of electricity or solar power.

Potential Customers

       The use of drone science attracts many industries to improve their businesses. A few of them are amusement sectors, farming industries, media, constructions, insurance firms, real estate, and logistics. Drone advancements benefit the agricultural sectors to identify the diseased plants which are not visible to humans. The assimilation with insurance enterprises promotes the workforce to estimate the loss and property-costs, altering the claims. The sensors and cameras attached to the drones can benefit the construction field to identify the deviations and improves resource allocation, saving money. They promote inventory management, supporting the supply-chain procedures in warehouses of numerous firms. Besides the former benefits, drone usage is in demand that helps the firm to expand its business and stay competitive in the digital world.

Marketing

       Social Media. Individuals are capable of popularizing services through primary appliances like Facebook, WhatsApp, and Instagram. Social media enables the interaction of the customers, boosting the brand of the product. One should beware of trolls that interrupt the advertisement strategies of the firm. The enterprise must be skilled in dealing with the inappropriate content posted by a group of users on the site (Kreps and Zenko, 2014).

       Web Marketing. The creation of separate-websites can help the consumers, providing the details of the technology. Details must include the commodity features, plans, and benefits that attract numerous groups of customers, boosting sales and revenue of the firm. One of the drawbacks while utilizing drones is that they function within definite ranges. They may not travel effectively in the case of barriers along the way. It may lead to job deficiency in different communities. The limitations of this recommendation are its maintenance costs and heavy competition. Security concerns are other drawbacks.

       SEM. The drone enterprises can adopt web marketing involves the collaboration of search engine, email, and social media marketing (Dou et al., 2010). PPC (pay-per-click) SEM is efficient in the current scenario that improves the business. Another recommendation is the use of consumer review networks that promote the feedback and user-experience of multiple products. They help the firm by boosting the insights into the outcomes. One can advertise services by publishing ads on a variety of websites, mobile applications, and search engines like Bing or Google (Gabbai, 2017; Park et al., 2017). One must prioritize the site to reach the majority of the customers upon Google search. But it is expensive and tough to target distinct customers. Heavy competition is another concern.

References

Dou, W., Lim, K. H., Su, C., Zhou, N., & Cui, N. (2010). Brand positioning strategy using search engine marketing. Mis Quarterly, 261-279.

Gabbai, J. (2017). U.S. Patent Application No. 14/794,698.

Park, S., Zhang, L., & Chakraborty, S. (2017, July). Battery assignment and scheduling for drone delivery businesses. In 2017 IEEE/ACM International Symposium on Low Power Electronics and Design (ISLPED) (pp. 1-6). IEEE.

Kreps, S., & Zenko, M. (2014). Next Drone Wars; Preparing for Proliferation. Foreign Aff., 93, 68.