SWOT Analysis of a Swimming Pool facility

SPT 401 Milestone Two Guidelines and Rubric

Overview: For this milestone, you will evaluate the specific facility you have chosen for your final project. You will imagine you have just been hired as the new facility manager at the facility you have chosen. You will conduct a strengths, weaknesses, opportunities, and threats (SWOT) analysis of the facility and create three specific, measurable, agreed upon, realistic, and time-based (SMART) goals for improvement of the facility layout, operations, and technology. This exercise will help you prepare for drafting the introductory section of your final project.

Prompt: Specifically, the following critical elements must be addressed:

For Milestone Two, complete the following steps:

1. See pages 103 and 104 of your textbook and use the provided SWOT matrix template to conduct a SWOT analysis of your facility, identifying the following:

 Strengths

 Weaknesses  Opportunities

 Threats facing the facility and its operations 2. See page 47 of your textbook and use the provided template to suggest three SMART goals for improvement to your facility layout, operations, and

technology. Be sure each suggestion is specific, measurable, realistic, and time-based.

Guidelines for Submission: This written SWOT analysis should be 1 to 2 pages in length, in addition to the template you used to organize your analysis. It should be formatted to follow the current APA guidelines. Use double-spacing, 12-point Times New Roman font, and one-inch margins. Be sure to submit the template along with your written analysis.

Rubric

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Strengths Analyzes the strengths of the facility Analyzes the strengths of the facility, but analysis lacks detail or clarity

Does not analyze the strengths of the facility

16

Weaknesses Analyzes the weaknesses of the facility Analyzes the weaknesses of the facility, but analysis lacks detail or clarity

Does not analyze the weaknesses of the facility

16

Opportunities Analyzes possible opportunities for the facility

Analyzes possible opportunities for the facility, but analysis lacks detail or clarity

Does not analyze strengths of the facility

16

Threats Analyzes threats facing the facility and

its operations Analyzes threats facing the facility and its operations, but analysis lacks detail or clarity

Does not analyze threats facing the facility and its operations

16

SMART Goals Recommends three SMART goals for improvement to the facility layout, operations, and technology

Recommends three SMART goals for improvement to the facility layout, operations, and technology, but recommendations lack detail or clarity

Does not recommend three SMART goals for improvement to the facility layout, operations, and technology

26

Articulation of Response

Submission is free of errors of organization and grammar

Submission contains errors of organization and grammar, but errors are limited enough that the submission can be understood

Submission contains errors of organization and grammar, making the submission difficult to understand

10

Total 100%