SPT 208 Milestone One

SPT 208 Milestone One Guidelines and Rubric Overview: For this first milestone, due in Module Three, you will conduct a SWOT analysis for your chosen sport organization, individual, team, or facility, building on the research you conducted on the 4 C’s in Module Two. Prompt: First, review the readings in Chapters 5 and 7 of the text and watch the video SWOT. Next, using the SWOT Analysis Template and Instructions, address the following critical elements for your selection:

• SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats facing your sport organization, individual, team, or facility and its form of marketing, using the SWOT template provided. Include at least two items in each box. Items may be listed as bullets.

○ Strengths: Identify at least two strengths of the sport organization, individual, team, or facility and its form of marketing. ○ Weaknesses: Identify at least two weaknesses of the sport organization, individual, team, or facility and its form of marketing. ○ Opportunities: Identify at least two opportunities of the sport organization, individual, team, or facility and its form of marketing. ○ Threats: Identify at least two threats of the sport organization, individual, team, or facility and its form of marketing.

• Opportunity: Expand upon and defend the potential benefit of one opportunity identified in your SWOT matrix, for your sport organization, individual, team, or facility.

In completing your SWOT analysis, consider factors both within and outside the organization. Also, be sure to consider the research you conducted on the 4 C’s for your organization in Module Two, as well as any feedback from your instructor. You may also want to conduct additional research to support your SWOT analysis.

Rubric Guidelines for Submission: Milestone One should be submitted as a PowerPoint slide or image.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value SWOT Analysis:

Strengths Accurately identifies at least two strengths of the chosen sport organization, individual, team, or facility and its form of marketing

Identifies the strengths facing the chosen sport organization, individual, team, or facility, but with inaccuracies or gaps in detail

Does not identify the strengths facing the chosen sport organization, individual, team, or facility

18

SWOT Analysis: Weaknesses

Accurately identifies at least two weaknesses of the chosen sport organization, individual, team, or facility and its form of marketing

Identifies at least two weaknesses of the chosen sport organization, individual, team, or facility and its form of marketing, but with inaccuracies or gaps in detail

Does not identify at least two weaknesses of the chosen sport organization, individual, team, or facility and its form of marketing

18

SWOT Analysis: Opportunities

Accurately identifies at least two opportunities of the chosen sport organization, individual, team, or facility and its form of marketing

Identifies at least two opportunities of the chosen sport organization, individual, team, or facility and its form of marketing, but with inaccuracies or gaps in detail

Does not identify at least two opportunities of the chosen sport organization, individual, team, or facility and its form of marketing

18

SWOT Analysis: Threats Accurately identifies at least two threats facing the chosen sport organization, individual, team, or facility and its form of marketing

Identifies at least two threats facing the chosen sport organization, individual, team, or facility and its form of marketing, but with inaccuracies or gaps in detail

Does not identify at least two threats facing the chosen sport organization, individual, team, or facility and its form of marketing

18

Opportunity Logically expands upon and defends the potential benefit of one opportunity identified in the SWOT matrix

Expands upon the potential benefit of one opportunity identified in the SWOT matrix, but does not sufficiently defend the benefit

Does not expand upon or defend the potential benefit of one opportunity identified in the SWOT matrix

18

Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Total 100%