sports management

SPT 111 Sports Economic Analysis Guidelines and Rubric

Overview: In this assignment, you will analyze the financial aspects of an event and the impact it has on an organization.

Prompt: Read this Sports Business Journal article based on the economics of the Rio Olympics. Respond to the following questions:

 What strategies and tactics were used in the host city of Rio to gain exposure and marketability?

 What was the significance of big-dollar sponsors in Rio during the Olympics?

 Do you think these strategies were effective?

 How did sponsorships and partnerships play out during these Olympics, in your assessment?

 What economic role(s) do you feel Rio played during this prestigious sporting event?

 Do you think hosting the 2016 Olympics was a financial success for Rio? If so, in what ways?

Rubric Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double-spacing, 12-point Times New Roman font, one-inch margins,

and at least three sources cited in APA format.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Strategies and Tactics Identifies the strategies and tactics

used in the host city of Rio to gain

exposure and marketability

Inaccurately reports the strategies

and tactics used in the host city of

Rio to gain exposure and

marketability

Does not address the strategies and

tactics used in the host city of Rio to

gain exposure and marketability

20

Sponsors Describes the significance of big-

dollar sponsors in Rio during the

Olympics

Inaccurately describes the

significance of big-dollar sponsors in

Rio during the Olympics

Does not describe the significance

of big-dollar sponsors in Rio during

the Olympics

20

Financial Impact of Location Explains the financial impact that

the location of the event has on the

Olympic organization using

evidence to support findings

Inaccurately describes the financial

impact that the location of the

event has on the Olympic

Committee

Does not describe the financial

impact that the location of the

event has on the Olympic

Committee

20

Financial Success Describes whether the event was a

financial success, using specific

evidence to support rationale

Insufficiently describes whether the

event was a financial success

Does not describe whether the

event was a financial success

20

Articulation of Response Submission has no major errors

related to citations, grammar,

spelling, syntax, or organization

Submission has major errors related

to citations, grammar, spelling,

syntax, or organization that

negatively impact readability and

articulation of main ideas

Submission has critical errors

related to citations, grammar,

spelling, syntax, or organization that

prevent understanding of ideas

20

Total 100%