powerpoint greenbay

Green Bay Packers: New Stadium Needed

Liz Valade

Southern New Hampshire University

SPT-620

Dr. Dina Gentile

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Green Bay Packers

•Professional Football team in the National Football League (NFL) •Plays in the National Football Conference – Northern Division (NFC North) division

•Located in Green Bay, Wisconsin •Population 104,000 (2010 census) •3rd largest city in Wisconsin •Green Bay is in the northeastern part of Wisconsin at the mouth of the Fox River. Today, Interstate 43 meets Interstate 41 (also U.S. Route 41) in Green Bay, about 90 miles (140 km) north of Milwaukee. •According to the United States Census Bureau, the city has a total area of 55.96 square miles (144.94 km2), of which, 45.47 square miles (117.77 km2) is land and 10.49 square miles (27.17 km2) is water.

•Climate •Green Bay has a humid continental climate with some moderation due to the city's proximity to Lake Michigan. •Green Bay experiences warm, humid, frequently hot summers and long, cold and snowy winters.

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Industry Standing • Members of the NFL since 1920

• Green Bay Packers are proud to have played 100 seasons of football and established a rich legacy. Encompassing 13 championships, 26 Pro Football Hall of Famers, an iconic stadium and a unique bond with our passionate fans (and community)

• Forbes Valuation • Team Value $3.05B (Calculated September 2020) • Smallest market for a professional team but 14th most valuable according to Forbes • $485M in revenue • $88M in Operating income

• Lambeau Field is the oldest operating stadium in the NFL.

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Cost vs. Revenue Category Annual Thousands ($)

Revenue 477,943 (Sum of Total Revenue) Direct Costs 477,219 (Sum of Total Costs) Gross Profit 724 Game Expenses (schedule 1) Team Expenses (schedule 2) Administrative Expenses (Schedule 3) Debt Service (Schedule 4) Total Expenses:

Operating Income: 724 (Gross Profit minus Total Expenses)

Sources of Revenue: National Revenue 274,293 Local Revenue 203,650

Direct Costs: Player Costs 243,082 Team 63,595 Sales, Marketing and Fan Engagement 66,927 Facilities 30,466 General and Administrative 73,149

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Balance Sheet • According to construction cost rankings for NFL

stadiums. (n.d.) new football stadiums cost between $15 million to 1.6 billion depending on the new stadium design.

• The current cost of Lambeau Field is $295 million.

• The Packers have $663 million of equity, consisting of $87 million from our five stock offerings, and the rest from retained annual earnings.

• Because the plan would be to relocate to downtown and make this a destination the cost of the new stadium should range in the $500 million to $1 billion range.

Balance Sheet 2018 2019

Assets In Thousands

Cash & Investments $424,302 $444,170

Unamortized signing bonuses, net $99,489 $152,222

Property & equipment net $378,025 $370,581

Other $82,857 $96,838

Total Assets $984,673 $1,063,811

Liabilities In Thousands

Debt $114,876 $147,408

Compensation liabilities $60,142 $83,711

Other liabilities $151,701 $169,230

Equity $657,954 $663,462

Total Liabilities and Equity $984,673 $1,063,811

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New Stadium Pitch • A new stadium is better than some renovations is that, with a new stadium you can pick any

location in the area and build. • Renovations cannot change the need for more leg room, bigger aisles, and larger seats, while

maintaining structural integrity

• Building a new stadium would allow the Green Bay Packers to relocate to the downtown area, allowing easier access for people traveling to Green Bay to watch their beloved Packers

• This would also address other issues such as parking, because it would make mass transit available, and a dome or retractable roof to combat the cold Wisconsin weather

• Currently our stadium (Lambeau field) is 62 years old. • Very outdated by standards across the league, our stadium is the oldest stadium in the whole league

and can use more than minor upgrades • Our capacity of 81,000 may be nice for sellouts but fan experience may be lacking • Structurally renovations can only upgrade so much. • The barebones of a stadium has a shelf life and that is something that needs to be considered

• The balance sheet shows that we can sustain a full rebuild of a brand-new state of the art stadium. Our balance sheet shoes almost $663 million dollars in equity

• $500 million to $1 billion range for a new state of the art stadium

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Impact

• Building a new stadium creates construction jobs, generates new spending in the community by people who attend games or work for the team and the venue attracts tourists and companies to the host city.

• The new stadium can partner will local businesses for sponsorship and discounts. This project will make Green Bay a destination to visit which will increase income to the surrounding businesses.

• Taxes would increase over the beginning of the project but would be recovered when the state- of-the-art stadium is completed, and visitors begin attending events at the location.

• There should be no ethical considerations for this project as Green Bay Packers are owned by the shareholders in the local area. All ethical issues would be addressed in community meetings prior to the construction beginning.

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References • Durr, J. (2016, June 28). [Photograph]. SB Nation.

https://www.sbnation.com/2016/6/28/12051818/college-football-bowl-games-lambeau-field-sure-that-seems-fine • Graef. (n.d.). Lambeau Filed Renovations [Photograph]. Graef. https://graef-usa.com/lambeau-field-renovations/ • Green Bay Packers. (n.d.). 2019 Annual Report. Shareholder. https://shareholder.broadridge.com/pdf/gbp/annual-report-2019.pdf • NFL Team Valuations. (2020, September). Forbes. https://www.forbes.com/teams/green-bay-packers/?sh=3afcb5e6a0bd • Pintrest. (n.d.). Packers Championship Banner [Banner]. Pintrest. https://www.pinterest.com/pin/440930619753978688/

Picture discovered on someone's Pintrest page • Pro Football Hall of Fame. (n.d.). Packers Enshrinee Banner [Banner]. Pro Football HOF.

https://www.profootballhof.com/packers-enshrinee-banner/ • Procter & Gamble. (n.d.). Map of Green Bay, WI [Map]. P & G. https://green-bay.pglocations.com/ • Statista. (n.d.). [Graph]. Statista. https://www.statista.com/statistics/194467/franchise-value-of-the-green-bay-packers-since-2006/ • Wikipedia. (2003, April 27). Green Bay, Wisconsin. Wikipedia, the free encyclopedia. Retrieved November 12, 2020, from

https://en.wikipedia.org/wiki/Green_Bay,_Wisconsin • Wilde, J. (2020, July 4). [Photograph]. Wisconsin State Journal.

https://madison.com/wsj/sports/football/professional/packers-prepare-season-ticketholders-for-no-fans-or-significantly-reduced-fans-this-se ason/article_9963c2ac-2c22-5f29-a032-7c74742359c2.html

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