SBJ Presentation

SPT 525 SBJ Presentation

By

Detrick Jones

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University of Oregon

• Sports Licensing deal

• IMG College

• Strategic Alliance

• Final thought

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Oregon Sports Licensing Deal

• Oregon signed a 10 year contract worth $67 million back in 2008 with IMG College.

• Oregon has had much success over the past several years in

• Football

• Basketball

• Softball

• Track and field

• Golf

• Oregon renegotiated their contract with IMG in 2016.

Dietz et al 2016 This study source was downloaded by 100000780153789 from CourseHero.com on 08-19-2023 13:09:54 GMT -05:00

https://www.coursehero.com/file/34515539/SPT-525-powerpointpptx/

IMG College

• IMG College background

• IMG College holds licensing contracts with 75 college sports programs.

• IMG agreed not to sell sponsorships to purveyors of liquor

• UO’s square footage of advertising space on new sports facilities soared, and the Ducks’ brand kept growing with elite team performances.

IMGCollege.com

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Strategic Alliance

• This article relates to strategic alliance and sports licensing.

• It has two parties with a common interest beneficial to both.

• Oregon signed a sports licensing deal with IMG.

• Trade secrets are exempt from the public.

• An Independent contractor

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Strategic Alliance cont’d

An Independent contractor

Both Oregon and IMG had specific things they wanted from each other during negotiations.

IMG is allowed to sell campuses to top brand sponsors.

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Point of view

• Great deal for Oregon.

• What risk could rise for IMG

• Could this deal make room for more

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Reference

• Dietz, D., & Register-Guard, E. (2016). Oregon scores with big sports licensing deal. Mail Tribune. Retrieved on March 30, 2018, from http://www.mailtribune.com/sports/20160606/oregon-scores-with-big-sport s-licensing-deal

• IMG College. (2015). About. Retrieved on March 30, 2018, from http://www.imgcollege.com/about

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