Research Proposal

SPSS Analysis – DON’T FORGET TO WRITE THE MANAGERIAL RECOMMENDATIONS.

Introduction:

Dell has been commissioned to analyse the relationship of its computers in relation to the factors like income, education level, age and many other aspects. In addition to this there is also a need to understand how price sensitivity, usage for computer, hours spend on the internet/week and various other mentioned variables in the data set, where variables are also recoded as per the requirement of the data set to be transformed to perform the correct test on the correct variables. The report is structured to answer the question in data brief where Crosstabs, Independent Sample T-Tests, Paired Samples T-Tests and Regression analysis is performed to understand and interpret situations based on Hypothesis being developed for each of the eight questions.

Answer 1 2 – because the data Is categorical

Answer-1 Crosstabs

H 0- There is no significant relationship between recoded Question- Q4, Q5 and Q6 and the Recoded Demographics (Graduation, Income and Age)

H1- There is a significant relationship between recoded Question- Q4, Q5 and Q6 and the Recoded Demographics (Graduation, Income and Age)

This is a Two-Tailed Test

Level of Significance – 5% i.e. P < 0.05.

Final Answer

— We cannot reject the H 0 as there is NO significant relationship between the mentioned test variables, where the level of Significance is more than 0.05 as can be seen above in each of the nine cases.

Answer-2 -- Develop Hypothesis Separately. – Crosstabs

H 0- There is no significant relationship between recoded Price Sensitivity (Q9_5% and Q9_10%) and the Recoded Demographics (Graduation, Income and Age)

H 1- There is a significant relationship between recoded Price Sensitivity (Q9_5% and Q9_10%) and the Recoded Demographics (Graduation, Income and Age)

Final Answer

This is a Two-Tailed Test

Level of Significance – 5% i.e. P < 0.05.

As seen above there is a significant relationship between the Income level and Price Sensitivity @ 5% higher price of the computer. So we can accept that. Also Write about Cramer’s V

And rest other we can cannot reject the null as there is NO Significant Relation between the variables.

Answer 3 - Independent Samples T-test- Mean difference is to found between the two samples.

Answer-3 - Equal to and NOT Equal to for the Hypothesis Development.

H 0 – There is NO significant different between means of Satisfied and unsatisfied customers (paired variables have equal means)

H 1 -- There is a significant different between means of Satisfied and dissatisfied customers (paired variables have unequal means)

Independent as we are comparing two different groups (independent variables) determining the Q8_1 to Q8_13. These are the evaluative Questions.

Focus on Mean Difference, Level of Sig and refer from week nine.

Answer-4 - Independent as we are comparing two different groups (independent variables) determining the Q8_1 to Q8_13. These are the evaluative Questions. Equal To and Not Equal To- for the Hypothesis Development.

H 0 - There is no significant difference between means of satisfied and unsatisfied cus

Means of satisfied customer groups is not equal to means of unsatisfied customers.

Focus on Mean Difference, Level of Sig and refer from week nine.

Focus on Mean Difference, Level of Sig and refer from week nine.

Answer -5

Answer5- Paired Sample. – 2 variables and one group , so finding the difference between the two variables.

H 0: – There is NO difference between Q8_1 and Q8_2.

H 1: There is a difference between Q8_1 and Q8_2.

Mean Q8_1: 7.745

Mean Q8_2: 7.582

Level of Significance- P—0.061 which is more than P value of 0.05 So, We cannot reject the null hypothesis.

Answer -6 Paired Sample

H 0: there is NO significant difference between the group Q8_6 and Q8_7

H 1: there is a significant difference between the group Q8_6 and Q8_7

- Mean Q8

_6: 7.504

Mean Q8_7: 7.648

Level of Significance- P—0.222— We cannot reject the null hypothesis. As the level of significance level is higher than 0.05.

Answer 7:

H 0: There is NO Linear relationship between (Q8_1 to Q8_13) and Overall Satisfaction(Q4) of Dell

H 1: There is a Linear relationship between (Q8_1 to Q8_13) and Overall satisfaction(Q4) of Dell

Answer 8:

H 0: There is NO Linear relationship between (Q8_1 to Q8_13) and likelihood of Choosing Dell(Q6) of Dell

H 1: There is a Linear relationship between (Q8_1 to Q8_13) and likelihood of choosing Dell(Q6) of Dell