Business ana
MGMT 3500 Principles of Management
Business Management Analysis Project
The Goals and Objectives of the Project
Students are expected to choose a business organization (for-profit or not-for-profit) to gather information about the organization and its approach to management. The requirements for a business organization to qualify for the project:
1. The business organization must have three or more employees and be conducting a legal business enterprise.
2. You must have a reliable source addressing a company manager/owner’s approach to one or more management principles. For example, a video interview with the owner regarding his or her leadership style or an article quoting the CEO on plans to address opportunities/threats. A personal interview will also qualify as a reliable source. If a student knows a manager/owner at the company, then the student may prefer to interview that manager/owner about their approach to management. The interview may be conducted remotely.
If you want to request an exception for a smaller company or business, please talk to the professor before the midterm.
Related Assignments
A. Introduction. In this section you will provide an introductory paragraph addressing the purpose of your project and summarizing what you learned about the company’s management.
B. History and Background. What is the history, organizational image, size, location(s) of operations, types of products and or services of the business organization?
C. Environment of the Organization. Address internal and external environment issues identified for the organization. Who are the customers and suppliers of the business? Who are the organization’s competitors? What types of economic, political, legal and regulatory issues do they deal with? Any other issues related to the external environment today.
D. Mission and Leadership: What is the approach to leading the organization? What is management’s leadership style? Who are the influential people in the organization? What are the organization’s mission, vision, and goals? Any other key information about the mission and leadership of the company.
E. Recommendations. What are the key facts that manager(s) need to focus on for business improvement? If you were in charge, how would you improve the organization? How might one or more of the four functions of management relate to the improvement(s)? Remember the one constant is change so businesses should always strive to improve. Thus, you should include specific recommendations for improvement.
The following sections of the individual term paper are not included in the page count.
· References. The references should be in a recognized citation format (APA, MLA, etc.). As discussed above, one reference must be an interview source, news article, or other reliable source quoting a manager/owner’s approach to one or more management principles. Other sources might include the company website, business journals or business articles.
· Our AU librarian will help you with citations and reference sources if you have any questions.
Please remember the plagiarism rules for your paper. This means you must identify quotations when quoting others. Please do not overuse quotes from your scholarly sources. Work on interpreting what you read in your own words. Wikipedia is never, ever, ever a scholarly source for your research. This paper should be your original work for this class.
Extra credit for overall online engagement – With your paper, you may submit a short oral presentation for extra credit. This extra credit presentation should be short (only one to three minutes long). In the presentation, you should identify your company, its purpose, and briefly explain one of your key recommendations for the company. You should explain why you made this recommendation. The oral presentation should be submitted as a PPT voiceover. The PPT should not exceed three slides and may be as short as one slide. You will upload the short PPT with your voiceover in the D2L drop box. (The oral presentation is extra credit toward your overall online engagement).
The paper will be due on the last day of class.
See grading rubric provided in D2L.
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MGMT 3500-B |
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Spring 2018 |
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