Need Tomorrow @ 5:30pm EST Assignment 3: Sponsorship
uniqueone1463
SponsorshipWorksheet.docxEvent Management - Sponsorship Assignment
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Student Name: |
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Selected Festival: |
Read the instructions for this assignment on the FSO platform before completing this template.
Company Research:
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Refer to the instructions for the requirements of this section. |
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Research: Properly cited & referenced research to support each company is necessary. A minimum of one (1) per company is required. |
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Company #1: Monetary support from a large national brand with a headquarters or regional office within 50 miles of the event site. |
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Name of the company and location: |
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What is the connection to the festival that you selected? |
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What is the connection to the target audience of the festival that you selected? |
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What other events have they supported locally or nationally? |
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Are they currently in the news (local or national)? If so, what did you find? Would that news impact the target audience’s view of the company negatively? |
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If the answer is yes to the answer above, what are the competitors that you would explore to reach out to? (A listing is appropriate) |
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Company #2: Non-Alcoholic Beverage Sponsor – Water, Sports Drink, Soft Drink, Flavored Water, etc. |
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Name of the company and location: |
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Where do they distribute that beverage locally? |
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Which specific beverage would be requested? |
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What is the connection to the festival that you selected? |
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What is the connection to the target audience of the festival that you selected? |
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What other events have they supported locally or nationally? |
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Are they currently in the news (local or national)? If so, what did you find? Would that news impact the target audience’s view of the company negatively? |
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If the answer is yes to the answer above, what are the competitors that you would explore to reach out to? (A listing is appropriate) |
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Company #3: Media: A local publication or radio station |
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Name of the publication or radio station? |
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If radio: What is the format of the station? (ie. adult contemporary, news talk) |
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If radio: Who is the listenership of the station? (Who listens to the station?) |
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If a publication: What is the main focus of the publication? (ie. daily news, the arts, local college paper) |
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If a publication: What is the frequency of the publication? (ie. daily, weekly, quarterly, semi-annually) |
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If a publication: Where is it distributed? Who is the readership? (Who reads the publication?) |
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What is the connection to the festival that you selected? |
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What is the connection to the target audience of the festival that you selected? |
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What other events have they supported locally? |
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Are they currently in the news (local or national)? If so, what did you find? Would that news impact the target audience’s view of the company negatively? |
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If the answer is yes to the answer above, what are the competitors that you would explore to reach out to? (A listing is appropriate) |
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Company #4: Monetary support from a small local business with no more than two locations in the area. |
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Name of the company and location: |
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What is the connection to the festival that you selected? |
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What is the connection to the target audience of the festival that you selected? |
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What other events have they supported locally? |
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|
Are they currently in the news (local or national)? If so, what did you find? Would that news impact the target audience’s view of the company negatively? |
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If the answer is yes to the answer above, what are the competitors that you would explore to reach out to? (A listing is appropriate) |
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References:
