Sport Marketing final

SPM 3306

Sport Marketing

Final Take-Home Exam: Guideline

Instructions

This exam is a take-home format and you are allowed to use any resources (e.g., course slides,

textbook, course readings, website, etc.) available to you in developing your answers. However,

this is an individual assessment and you are NOT allowed to discuss your answers with other

classmates. You are required to complete one of two questions.

Your exam will be posted at 9 AM, Friday, December 6. You are given 24 hours to complete

and submit the exam on Canvas. You must upload your answer by 9 AM, Saturday, December

7. Any unexcused late submission or email attachment to the instructor will result in an

automatic zero points for the final exam.

Topics

 Hedonic consumption

 Experiential values of sport consumption

 Sport fan identification theory

 Levels of loyalty

Style and format

 Use American Psychology Association (APA) 6th format (http://guides.lib.umich.edu/content.php?pid=80367&sid=596113 or

https://owl.english.purdue.edu/owl/resource/560/01/).

 12 pt. Times New Roman typeface, 1-inch margins, double-spaced throughout the paper.

 Word count limit: 1,000 words (excludes references, appendix)

 No title page.

 Write your name on the right top corner.

 Use subheadings to organize your answers.

Submission Deadline

You will have 24 hours to complete the exam. Final document (word document) should be

submitted to the “FINAL EXAM” under the “Assignments” in the Canvas site by 9AM,

Saturday, December 7.

Grading Criteria

Problem

Identification Analytical Skills Structure and Organization

Understanding

the issue/

problem

Application of

relevant

concepts and

theories

Relevant

information

effectively

organized

Recommend

ations based

on evidence

and critical

analysis

Logic and

flow of

writing

Formatting and

style (e.g.,

proper use of

citations)

Overall

Completeness

(e.g., free

from typos,

errors, etc.)

Total

10% 20% 30% 20% 10% 5% 5% 100%