Speech 3
Ethan76
SPEECHASSIGNMENT3.docxSPEECH ASSIGNMENT 3:
INFOMERCIAL
For your next speech assignment, you must prepare and
present a three-minute infomercial. An infomercial is a long
commercial that provides an extensive product or service
description and sales information. It’s like a documentary or
news program that highlights a specific product or service.
Although infomercials are generally 30 minutes to one hour
long, your infomercial should last only three minutes. Use
the following procedure to complete this assignment:
Preparing the Speech
Prepare your speech by following these steps:
1. Select a speech goal.
a. Brainstorm to select a topic. Choose a product or
service that you want to highlight in your infomercial.
Your choice may be real or imaginary. It can be something
tangible (like a cell phone or a vacuum cleaner),
or it can be intangible (like a diet plan or financial
services).
b. Decide what methods you’ll use to inform your audience.
You can inform by describing, defining, comparing
and contrasting, narrating, and demonstrating.
Describing: Create an accurate and vivid verbal picture
of an object, feature, event, person, or image.
This approach answers questions of who, what, and
where. Explain features such as its size, shape, color,
composition, age, condition, and spatial organization.
Defining: Explain the meaning of something.
Differentiate it from similar ideas. Explain its history
and its function. Use synonyms and antonyms to give
your subject more depth.
Comparing and contrasting: Focus on ways in which
your subject is similar to or different from other
things. For example, if you’ve chosen to talk about a
new type of pot scrubber, you might point out how
much it resembles another brand in capability, but
point out how it’s softer and less abrasive than that
other one.
Narrating: This is essentially storytelling, and it can
be done using first person (I and we), second person
(you), or third person (he, she, and they). Orient the
listener by describing when and where an event
occurred. Introduce the important characters. Explain
the sequence of events. Recount a complication or
problem and how it was solved. Use vivid language.
Demonstrating: Show how something is done or how
something works. This showing can be done in just a
few steps, or it can be complex. Demonstrations
require you to have expertise, so be sure to practice.
c. Understand your audience and adapt to it. Realize
that your audience will be made up of diverse members.
Analyze your audience members to assess their
familiarity with your topic. You should know what
your audience’s interest in your topic will be, so that
you can adjust your content to that audience. Before
you begin, be sure to determine how you’ll establish
your own credibility with the audience.
d. Consider how the occasion affects how you present
your speech.
e. Develop a speech goal statement.
2. Gather and evaluate information for your speech.
a. Examine what you already know and where you need
additional information.
b. Locate, evaluate, and select different sources. If necessary,
gather information on your product or service;
otherwise, make a list of the topics you want to mention
in your speech. If you gather information from
other sources, be sure to credit them in your speech.
Use legitimate resources, which can be identified
using the table on page 102 of your textbook. Use
research cards to make notations of your information.
SPEECH ASSIGNMENT 3:
INFOMERCIAL
For your next speech assignment, you must prepare and
present a three
-
minute infomercial. An
infomercial
is a long
commercial that provides an extensive product or service
description and sales information. It’s like a documentary or
news program that highlights a specific product or service.
Although infomercials are generally 30 minutes to one hour
long, your infomercial should last only
three minutes.
Use
the following pr
ocedure to complete this assignment:
Preparing the Speech
Prepare your speech by following these steps:
1. Select a speech goal.
a. Brainstorm to select a topic. Choose a product or
service that you want to highlight in your infomercial.
Your choice may be
real or imaginary. It can be something
tangible
(like a cell phone or a vacuum cleaner),
or it can be
intangible
(like a diet plan or financial
services).
b. Decide what methods you’ll use to inform your audience.
You can inform by describing, defining, c
omparing
and contrasting, narrating, and demonstrating.
Describing:
Create an accurate and vivid verbal picture
of an object, feature, event, person, or image.
This approach answers questions of who, what, and
where. Explain features such as its size, shap
e, color,
composition, age, condition, and spatial organization.
Defining:
Explain the meaning of something.
Differentiate it from similar ideas. Explain its history
and its function. Use synonyms and antonyms to give
your subject more depth.
Comparing and contrasting:
Focus on ways in which
your subject is similar to or different from other
things. For example, if you’ve chosen to talk about a
new type of pot scrubber, you might point out how
much it resembles another brand in capability, b
ut
point out how it’s softer and less abrasive than that
other one.
Narrating:
This is essentially storytelling, and it can
be done using first person (
I
and
we
), second person
(
you
), or third person (
he, she,
and
they
). Orient the
listener by describing w
hen and where an event
SPEECH ASSIGNMENT 3:
INFOMERCIAL
For your next speech assignment, you must prepare and
present a three-minute infomercial. An infomercial is a long
commercial that provides an extensive product or service
description and sales information. It’s like a documentary or
news program that highlights a specific product or service.
Although infomercials are generally 30 minutes to one hour
long, your infomercial should last only three minutes. Use
the following procedure to complete this assignment:
Preparing the Speech
Prepare your speech by following these steps:
1. Select a speech goal.
a. Brainstorm to select a topic. Choose a product or
service that you want to highlight in your infomercial.
Your choice may be real or imaginary. It can be something
tangible (like a cell phone or a vacuum cleaner),
or it can be intangible (like a diet plan or financial
services).
b. Decide what methods you’ll use to inform your audience.
You can inform by describing, defining, comparing
and contrasting, narrating, and demonstrating.
Describing: Create an accurate and vivid verbal picture
of an object, feature, event, person, or image.
This approach answers questions of who, what, and
where. Explain features such as its size, shape, color,
composition, age, condition, and spatial organization.
Defining: Explain the meaning of something.
Differentiate it from similar ideas. Explain its history
and its function. Use synonyms and antonyms to give
your subject more depth.
Comparing and contrasting: Focus on ways in which
your subject is similar to or different from other
things. For example, if you’ve chosen to talk about a
new type of pot scrubber, you might point out how
much it resembles another brand in capability, but
point out how it’s softer and less abrasive than that
other one.
Narrating: This is essentially storytelling, and it can
be done using first person (I and we), second person
(you), or third person (he, she, and they). Orient the
listener by describing when and where an event
