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Executive Summary

This event will discuss about the goals, strategies, both internal and external SWOT analysis, budget, stakeholders, earned media, timeline and digital strategies of university orientation event for first years. These points are discussed below.

Introduction

To help students adjust to campus life and orientation activities, please provide a timetable in advance. The advantages and goals of the orientation need to be communicated. Try to make it seem friendly and active. Foster a sense of community by encouraging students to take part in campus traditions. Make the information readily available to the pupils.

Goals

According to Galloway (2000), incoming students will have the opportunity to meet one another, have fun, and learn to work together to solve problems as the event's major focus. During the beginning of the school year, new students participate in a program called "orientation," which serves as an introduction to the University. Orientation is crucial because it helps students adjust to their new academic environment.

Strategy

This Let the media know about the university's upcoming new student orientation camping trip. The distribution of a press release is a tried and true method of getting the attention of key decision-makers who may aid in the success of an event. Through a press release, we will publicly invite the local media to cover our event (Wechsler & Baker 2004). And we'll get the attention of opinion leaders, prospective new sponsors, and loyal customers. If you want to get the word out about your event, the fact that you have invited notable people will help a great deal. First-year student campout (orientation). Since social media is a terrific place to network with powerful people in your region, this tactic may help you draw that attention. Look for experts who are well respected and have a significant web following. Always keep in mind the power of word-of-mouth marketing. When making a significant purchase, seventy percent of millennial said they would listen to advice from friends and family, according to research from Collective Bias. One way to get the word out about your volunteer recruiting event is to have prominent individuals talk about how much they are looking forward to it, how important volunteering is, and how they themselves intend to be there. Live-stream a video to promote a campus-wide activity.

More people will talk to one another. Facebook's massive user base makes it a fantastic medium for advertising. Promoting events with live streams is all the rage now because of the instant and personal connection that can be made with viewers. In order to get your audience to see the whole picture, you need to provide them a preview of what they're missing. More than a third of marketing professionals polled by Bizzabo stated they believe live streaming has the most impact on an event. Personalized pop-ups should be highlighted. Create a sign-up sheet that pops up on the main page when someone visits the event's website. Ads that appear out of nowhere are annoying, but they clearly have a loyal following. The level of interest among potential customers will depend greatly on the content you provide. Perhaps promoting the event through email might increase turnout. Email marketing campaigns are still the most effective way to invite people to an event. Seventy percent of event planners report that email is their most effective promotional channel. In other words, "FOMO" (fear of missing out) is kindled. Create "Fear of Missing Out" (FOMO) in the minds of your consumers. Use visuals, such a video or still picture gallery, to show the audience the scope of their loss and motivate them to come. Attendance at an event rises, counter to expectations, when people are afraid of missing out on something of value. Email subject lines, social media post headlines, and blog post introductions that use the phrase "You don't want to miss this event" are all great ways to get people excited about your event. Assure your guests a good time, and then deliver it. Use a variety of mediums to demonstrate the exciting experiences they will have at your event. Videos, images, and user-generated content are great advertising tools for getting people interested in what you have to offer. Once the trailer for a movie is out, interest for the full release naturally rises. You may encourage them to take part by providing a sneak peek in the form of a video or written explanation, and demonstrating that you've spared no effort to make this a positive and rewarding experience for them. Each of these event promotion methods is a solid choice for getting the word out about your gathering. These businesses are in direct competition with you since they provide similar products or services to consumers. Furthermore, they are vying for the same group of buyers. There are several well-known instances of head-to-head rivalry, including Apple and Android, Pepsi and Coca-Cola, and Netflix and Hulu.

SWOT Analysis

The high school graduates who attended college orientation had a higher graduation rate than the non-graduates who did not (Mikhaylovea et al., 2019). It has been shown that first-year student retention and completion rates improve when students participate in programs like summer orientation that help them adjust to campus life and make friends quickly. During orientation, you'll have the chance to get to know your academic advisor and the campus in general before registering for classes. You can expect to learn about college traditions and customs in addition to meeting new people and getting acclimated to campus life. New students may have the opportunity to meet their instructors, dorm mates, and school administration at orientation. At orientation, the school can start getting to know your kid. The primary objective of a university's orientation program is to introduce first-year students to the campus, its resources, the campus community's norms and expectations, and the university's overall purpose. Schools, just like the rest of society, are vulnerable to many different types of threats. Examples include acts of violence, bomb threats, drug violations, theft, computer hacking, and vandalism.

Five Ws

To familiarize first-year students with the university's primary mission as an educational institution, the educational opportunities available to them, the community values and functions that make up the university, and the primary objective of the university as an enterprise is the primary goal of any university's orientation program (Summers 2010). Furthermore, a university's orientation program is meant to introduce freshmen to the many academic resources at their disposal. The curriculum places a strong emphasis on ensuring that all incoming students are made aware of and comprehend the school's larger educational mission. The new kids at camp need to spend their time getting to know one another, having a great time, and learning to work together effectively. The freshmen camping trip/orientation will take place the second week of the following month. The marketing event, which will take place on the graduation plaza, is meant to assist the school's newest students establish friends with their classmates.

Six Ps

A university orientation program's main goal is to aid incoming students in understanding the school's culture, the educational possibilities available to them, the values and obligations of the university community, and the main academic goal of the institution. With a learning orientation, you pay attention to different things, which influences your effort, perseverance, and ability to perceive events more effectively. Peer-to-peer marketing is not limited to physical campuses; it may also be employed on social media platforms. Peer-to-peer influence is a fantastic approach to stand out and improve brand recognition on social media networks. Students enjoy setting trends and being the first to know something (Leong & Ward 1995). Create tasks that encourage efficient study methods. Encourage your students to develop evaluation abilities. Permit students to respond to critique. You will take a tour of the campus during orientation and meet with your academic advisor to choose and register for classes. Additionally, you'll have the chance to network and learn more about the customs and culture of the university. The New Connections Bingo game will be used to facilitate the conversation. Scavenger hunt on campus called "Break the Ice" You may make your campus tour into a fun game by using the beach ball icebreaker. Make a health expo. A game, a list, and letters that help you imagine yourself in someone else's situation.

Stakeholders

There are numerous unique groups of people who have an interest in furthering their education, such as community organizations, businesses and professions, and even governments (Ismail et al., 2014). Some of these groups include students, alumni, faculty, and staff at higher education institutions.

Sponsorship & Cause-Branding

New student orientation is designed to make the students feel more welcome and involved in the school community. We will help new students adjust to academic and extracurricular life at Dartmouth by conveying (and reinforcing) the community's core values with confidence and clarity. Furthermore, Dartmouth is dedicated to honoring the many paths that admitted and current students take to our institution, as well as the many ways in which students can grow through engagement with and service to the Dartmouth community. As stated in its mission statement, New Student Orientation seeks to create "a campus that is inclusive, accepting, and caring for everyone" through its events and initiatives (Duldulao 2012). The mission of New Student event is to ease the transition to college life for incoming freshmen, transfer students, parents, and other family members .For this reason, we make an effort to introduce new students to the families of current students. The event is dedicated to preparing students for a successful transition to San Jose State University so that they may continue their education, graduate, and develop as people. To do this, we interact with SJSU faculty and rely on the CAS's work in higher education. The participants will display introspection and an appreciation for individuality. Attendees may make advantage of the university's many cultural and historical resources. In order to take part, students must promise to follow the university's rules and policies, including the student code of conduct. Participants will get insight into the required coursework for their majors at school and the general education requirements for graduation. Show that you understand the difficulties that first-year students endure as they transition to college life (homesickness, transfer shock, academic and social acclimation. Demonstrate a comprehensive understanding of the many student services and campus resources available to incoming students and their families at San Jose State University. Connecting with incoming students, their families, faculty, and staff is crucial to creating an orientation that feels warm and welcome for everyone involved. Maintain an air of professionalism while helping out with the many aspects of the orientation program by learning to solve problems and deal with conflicts. Show genuine school spirit and appreciation for San Jose State University's rich history, culture, and customs throughout the orientation.

Digital Strategy

Develop Online Courses for Further Instruction after Orientation has ended. Orientation is only the beginning for first-year students to get a taste of what it's like to be a college student. Video-sharing sites, weblogs, and encyclopedias are just a few examples of online resources that might be used into a more comprehensive orientation program that expands upon the foundations of a single or two-day event. Serious (what to pack on move-in day, how to join a fraternity) and humorous (what one (homeless) dean of students did over spring break) subjects could be addressed at such get-togethers. Cover up. The same professional staff or student leaders may have controlled social media during the summer depending on the organizational structure established at orientation. In order to maintain a constant social media presence and voice throughout the year, you need a dedicated team to do the heavy lifting. The ability to foresee these changes and draw attention to the potential they provide is crucial.

Always make sure your online profiles can be easily found by anybody who may be interested in connecting with you (McGarry 2020). The people in charge of the chosen social media accounts need to maintain the engagement levels high after they have #2 under control. Like you did before and during orientation, introduce yourself to the new students and get to know them. As with any public forum, such as a bulletin board, posting too much information or too much advertising might turn off readers (a twitter graveyard). Providing relevant content from other sources, such as articles, films, or photographs about first-year college students, is the best course of action. Make light of serious situations, and express your true self without reservation. Moreover, students will remark and ask questions that can only be answered by someone with first-hand experience at the school; this is your opportunity to stand up and lead the dialogue on the class's Facebook page.

Local and regional twitter gatherings. The department of "Alumni Relations" does an excellent job of connecting graduates from different parts of the country. The reins are often given to a former class. Freshmen and their families alike may benefit from participating in this program. You should consider holding the orientation in a city or town with a sizable number of alumni or in a city or town where some of the student leaders plan to stay permanently. Pick a public place that fits these requirements (conveniently located, free of charge, and staffed by at least one person who can answer questions) to get your venture off the ground. Spend money on a venue, some appetizers, and a more elaborate event if you can.

Students Have Taken Over the Instagram Accounts. What Meg Bernier said in the Higher Ed Live video "Social Media in Orientation" about the possibility of a student social media takeover rings true in my experience. In the days leading up to move-in, during welcome week, and after the event has concluded, Meg said, "freshmen will be in charge of the St. Lawrence University Instagram account." This would make it possible to feature student work on this site. This has repercussions, including students having to apply, interview for, and potentially undergo training for the position. The innovative and forward-thinking approach to education at St. Lawrence University has been widely recognized thanks to the university's Instagram. The Parent's Podcast. That's why I believe that a podcast's primary audience should not be students but rather their parents. This idea, inspired by Google Hangouts, would feature a panel discussion among a group of hosts and guests who are all well-versed in the same topic. You may receive visits from professors, students, and even parents of college students (who may become active participants in your parent program office). Possible topics for first-year seminar include financial aid, parenting while in college, the job market, Greek life, and other social activities. Think about the most common concerns voiced by parents as a starting point for your writing. Like videos uploaded to YouTube or blog posts, podcasts could potentially gain a lot of traction in the wake of the event thanks to social media.

Raise everybody's spirits. If you're chatting online with a child or parent, it's not a good idea to wait around for them to come to you. Lead by example and issue orders. It could be as easy as asking your followers for feedback in the form of short videos or written responses (fill in the blank). Experts at this technique by regularly holding Q&A sessions on Twitter and asking viewers for suggestions on what to cover in future videos. I was curious as to the scope of the physical upgrades made to your school in preparation for its increased digital presence.

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The query posed in the previous post defies a succinct response. Many universities and colleges use this time to take stock and launch new strategic plans. Pay close attention to the dining halls, study rooms, and common spaces where students will "be with and in community." The number of your plugins, please. I was curious as to whether or not it was common practice for children to shove entire tables against a wall in an effort to be heard. In light of this, perhaps it is time to think about making some long-term changes to the current plan of action. Consider installing charging stations and adding extra outlets if you haven't already.

How stable is your internet connection when using Wi-Fi? To find out, you need to inquire with your current student body. When I was working at a university, there was a certain coffee shop that was always packed, and not only because of the quality of the lattes had they served, but also because they had the finest wireless connection. There is a need for better instruction in how to construct an online persona. Success in making the transition to college life requires the concerted efforts of many people. More campus participants and influencers are needed for any of these ideas to materialize into a digitally friendly institution. To keep the momentum going after the orientation is over, it can be helpful to provide training on digital identities to all employees. This fact should inform the creation of a social media plan. The first thinks about how your online identity can affect your professional and personal reputation down the road. Teachers in higher education nowadays have a responsibility to inform their students about the potential advantages and risks associated with accessing different online tools. There's always the option of bringing in an outside expert to help with any of these tasks, but given the intimate knowledge you already have of the company, you might find that a roundtable discussion amongst your employees is more effective (and cheaper). I am interested in learning more about the successful projects and experiments that have been carried out at your organization. Please accept my gratitude for reading through these 30 suggestions for a more technologically when taken in context, the goals of New Student Orientation revolve around making the student's entire academic year more tech-friendly.

Earned Media

The word "audience" in the field of media studies encompasses more than just the viewers of a live broadcast. They are exposed to the data by aural, visual, or digital means. Our event is intended for family members, particularly parents and children. Bob Woodward, Carl Bernstein, Christiane Amanpour, Edward Murrow, Tim Russert, Hunter S. Thompson, and Walter Cronkite are just a few of the most illustrious journalists in history. This group should be considered for inclusion in any lists of the most powerful journalists. Include in the Lecture-Based Education it is more important than ever to augment a student's education, especially in the first year when most students are taught in huge (but frequently essential) lecture halls. Even while colleges place a premium on critical thinking and creativity, this is not always reflected in classroom instruction. Make use of the office time that is available to you. Despite their clear significance as a secure forum for students to interact and debate ideas with instructors, office hours are frequently woefully underused. During office hours, students are invited to pop by and say hello, and we may arrange to meet with them before class to discuss anything from schoolwork to interests outside of the classroom. All students should make advantage of their professors' office hours to have questions answered and seek clarity on course material. It's not much more exciting to spend your days as a teacher than it is to work alone in an office (Wolfe & Kay 2011). In order to get your pupils' brains functioning, try these enjoyable activities with them. Being involved early and frequently is essential. It is particularly vital to offer early and regular feedback when students come from a broad variety of educational backgrounds and experience levels. Constructive criticism is a great way to help young people as they navigate the challenging transition to college life. During the brainstorming, outlining, and development stages of a project, teachers may encourage students to use critical thinking and creative problem solving. Students who don't get any kind of feedback before receiving a grade are at risk of falling behind and having a disheartening learning experience. Create a System of Quantitative Goal-Achievement Indicators

When a student relocates, starts a new school, makes new friends, and enrolls in a new educational institution, they face a world of unknowns and anxieties. If first-year students are given specific criteria on which their success will be judged, they may feel less worried about the future's unknowns.

If you want to prevent any uncertainty, make sure the grading criteria are spelled clearly in the syllabus. Need further info on the weighing system that will be employed. The first and most important step is to explain the reasoning behind these star ratings. Educators may help their pupils adapt to jarring change by setting concrete objectives and defining step-by-step procedures for reaching those objectives. Prove that you're capable of analytical thought. To do well in university, you need to learn how to think critically. The vast majority of first-year students lack these abilities. We should not only provide students timely and useful feedback, but also act as a role model for critical thought.

Draw a mind map or write out a short description to show your classmates how you arrived at your decision. Give it a try and solve a problem in front of your students. Perhaps you could utilize your own method of revision as a chalkboard template. As a means of unlocking the mystery of critical thinking, we must demonstrate the creative process of the human mind. If you made an effort, you could teach many more individuals. All of our students bring their own sets of strengths and shortcomings to the classroom. The three most common modes of learning are listening, watching, and doing. The key to ensuring that kids succeed in their first year is giving them a solid foundation to build upon. Use images in addition to words when writing anything on the board to describe anything. Students who aren't natural leaders or who lack classroom confidence may do better in smaller groups. Learners may "present their stuff" in more significant circumstances after "rehearsing" their knowledge in more manageable contexts (through exercises and projects).

Doing so will put you in a position to start establishing a network of friends and allies. Additionally, you are indirectly recognizing the significance of children's various approaches to learning at a pivotal year when they may feel particularly alone among their problems. Incorporate greater agency for the pupils. Without action, words like "exceptional" and "outstanding" are meaningless. As they try to find their way about campus, first-year students may feel a sense of hopelessness and panic. Furthermore, they significantly contribute to the overall campus community and academic climate. Put the needs of your students first when designing your course's syllabus and required readings. They have more insight into what it's like to be a first-year student than anyone else can provide. The press will have plenty time to prepare thanks to the extensive lead time we will be providing. I will announce this development to the press and coordinate interviews with relevant outlets.

Timeline

There are a variety of names for the week or so before the start of the academic year that all refer to the same event: orientation week, o-week, frosh week, welcome week, or fresher’s week. Several events are held during this time to make the new students feel welcome at the school.