research
R E S E A R CH A R T I C L E
The effect of source credibility on bullshit receptivity
Sandra Ili�c | Kaja Damnjanovi�c
Laboratory for Experimental Psychology,
Faculty of Philosophy, University of Belgrade,
Belgrade, Serbia
Correspondence
Sandra Ili�c, Laboratory for Experimental
Psychology, Faculty of Philosophy, University
of Belgrade, Cika Ljubina 18-20, Belgrade
11000, Serbia.
Email: [email protected]
Summary
Pseudo-profound bullshit pertains to grammatically and syntactically correct but
meaningless sentences, that, due to syntactical correctness appear as made to com-
municate something and research shows that people deem them profound. However,
the effect of differing source credibility on bullshit profoundness evaluations has, to
our knowledge, not yet been tested. We presented participants with pseudo-
profound bullshit alone and with authors of different credibility. In order to partly
replicate and extend on the findings regarding mechanisms of receptivity and sensi-
tivity to bullshit we collected profoundness evaluations for mundane statements and
proverbs, and different measures of analytic thinking. Ascribing credible authors leads
to an increase while ascribing uncredible authors leads to a decrease in profoundness
evaluations. Cognitive reflection protects against the tendency to evaluate any type
of statement as profound and drives better differentiation between pseudo- and con-
ventionally truly profound, while positive views about actively open-minded thinking
enable stronger effects of uncredible authorship.
K E YWORD S
context effect, dual process, pseudo-profound bullshit, source credibility, thinking style
1 | INTRODUCTION
“When you vibrate no need, the Universe senses your vibration of
having what you need. And that is when it will come to you. This prin-
ciple applies to all other areas of your life, as well. [...] When you real-
ize that everything is inside you, that EVERYTHING IS INSIDE YOU
(sic), that's when the release will happen” (Bučevi�c, 2015, p. 77). The excerpt is taken from a book “In the Vortex of Fulfilled
Wishes” written by Ana Bučevi�c (2015), a kinesiologist, motivational
speaker and an author of numerous self-help books, recently accused
of quackery by the Croatian Ministry of Health (“Šok za Anu
Bučevi�c,” 2019). The book, categorized as popular psychology genre,
was aimed at providing readers with better understanding of “the law
of attraction.”1 Nevertheless, the content of the book wasn't based
on the facts, scientific theories or empirical research. On the account
of the author's local popularity her YouTube channel Spirit Safari at
this point in time has 252,000 subscribers and contains videos which
were viewed nearly 130 million times (Safari duha, Bučevi�c, n.d.),
while the aforementioned book that was first published in 2015 had
its seventh edition printed as soon as the following year. Bučevi�c's
books however, although numerous and locally very popular, make up
for only a small part of an ever-growing new age self-help and alterna-
tive medicine book sections of bookstores filled with works from
authors such as Deepak Chopra, Rhonda Byrne, and so on, that are
usually classified as popular psychology.
With increase in popularity of the new age literature rose philoso-
phers' interest in such discourse. In 1986 Harry Frankfurt wrote an
essay “On bullshit” in which he labeled statements created with the
aim to impress, but without concern for their truth value as bullshit
(Frankfurt, 1986). Whereas lies are by nature untrue and as such
require knowledge of the truth from which one deliberately deviates,
truth is completely irrelevant for bullshit (Frankfurt, 1986). Consider
the following example: “(…) the meaning of life is to give the life a
meaning” (Bučevi�c, 2015, p. 37). When one proposes such inference,
according to Frankfurt, “what we are not to understand is that his (sic)
intention is neither to report the truth nor to conceal it” (Frankfurt, 2005; p. 56). This feature of lacking the truth value has
two important implications: such statements cannot be empirically
Received: 4 March 2021 Revised: 28 May 2021 Accepted: 29 May 2021
DOI: 10.1002/acp.3852
Appl Cognit Psychol. 2021;35:1193–1205. wileyonlinelibrary.com/journal/acp © 2021 John Wiley & Sons Ltd. 1193
tested and therefore cannot be refuted (Hopkin & Rosamond, 2018;
Sarajli�c, 2018) and people tolerate it better than lies, at the same time
remaining confident in their ability to recognize it (Frankfurt, 2005).
However, not only do people tolerate bullshit, but they also do not
recognize it, and even consider it profound (Pennycook, Fugelsang, &
Koehler, 2015; Pennycook & Rand, 2020; Pfattheicher & Schindler,
2016; Sterling et al., 2016).
1.1 | Pseudo-profound bullshit
In psychology, researchers were interested in a special type of
bullshit known as the pseudo-profound bullshit and the characteristics
of people who succumb to it (Pennycook, Fugelsang, &
Koehler, 2015). Pseudo-profound bullshit (in further text—bullshit)
pertains to a grammatically and syntactically correct sentence con-
sisting of randomly picked words from a database (e.g., “Perceptive reality transcends subtle truth”). Such sentences, due to their syntacti-
cal and grammatical correctness, inherently appear as they were made
with the purpose of communicating something. However, such sen-
tences only imply but do not contain meaning, truth, nor the concern
for verisimilitude (Pennycook, Fugelsang, & Koehler, 2015). One of
the main characteristics of such sentences is their vagueness that indi-
cates they “may have been constructed to impress upon the reader
some sense of profundity at the expense of a clear exposition of
meaning or truth” (Pennycook, Fugelsang, & Koehler, 2015; p. 550). In
short, bullshit is a statement without discernible meaning that consists
of modern, abstract words, created to impress and not to inform
(Pennycook, Fugelsang, & Koehler, 2015).
1.2 | The mechanisms underlying bullshit receptivity and sensitivity, and the source of the pseudo-profound bullshit
The first empirical study of bullshit was conducted by Pennycook,
Fugelsang, and Koehler (2015) with the aims of: (1) establishing a
measure of bullshit receptivity which pertains to propensity to
evaluate bullshit as profound, that is, as being “of deep meaning; of
great and broadly inclusive significance,” (2) creating a measure of
bullshit sensitivity or the ability to discriminate actually profound
statements, that is, motivational quotations, from bullshit, and
(3) investigating the correlates of these dispositions in order to
tackle the underlying mechanisms which make people susceptible
or spontaneously immune to bullshit. Two such mechanisms have
been proposed, both nested in the paradigm of dual process of rea-
soning (Pennycook, Fugelsang, & Koehler, 2015). The first one,
which might explain receptivity to bullshit is related to response
bias and pertains to the possibility that some people are simply
more prone to approaching any content as true and meaningful,
while other people have higher criteria in terms of expectations
regarding these attributes. Such bias in an empirical sense refers to
the tendency to rate mundane statements such as “winter days can
be very cold” as somewhat profound, and to positive correlations
between evaluations of profoundness of such statements and bull-
shit, and between profundity rating of bullshit and epistemically
suspect beliefs. This mechanism pertains to one's mindset when
approaching content (Pennycook, Fugelsang, & Koehler, 2015) and
cannot explain bullshit sensitivity.
The second mechanism refers to the possibility that people who
rate bullshit as profound do so because they are not capable of
detecting it as bullshit and discerning it from non-bullshit content
which leads to failure to distinguish the vagueness of a statement
from profoundness. In short, some people are simply unaware of the
fact that a stimulus requires additional consideration which makes
them insensitive to bullshit. In an empirical sense this pertains to posi-
tive correlation between bullshit sensitivity and measures of analytic
thinking (Pennycook, Fugelsang, & Koehler, 2015). This mechanism is
related to conflict detection failure which is one of the factors that
causes willing engagement in analytical reasoning processes (Pennycook,
Fugelsang, & Koehler, 2015) and can be applied to both receptivity and
sensitivity.
In addition to these mechanisms, and although the authors con-
sider their study to be ecologically valid as the experience of bullshit
in an experiment is similar to real life because in both situations there
aren't any signs indicating that the presented content is actually bull-
shit, it is also possible, as they state, that the skepticism with which
people approach bullshit in real life is in fact absent “in laboratory” because participants expect that sentences they are presented with in
research have been, by nature, designed to convey some meaning
(Pennycook, Fugelsang, & Koehler, 2015). In other words, high credi-
bility of the source of bullshit, that is, researcher's high level of exper-
tise and trustworthiness (Pornpitakpan, 2004) regarding everything
experiment related, including the presented content, might be what
drove evaluations of bullshit profoundness. Distant empirical support
for this hypothesis comes from various fields of psychological
research. For instance, a preference for wine is influenced by its price
level (Plassmann et al., 2008), preference for a violin is influenced by
the information about who made it (Fritz et al., 2012), even an evalua-
tion of the quality of poetry depends on the reputation of the attrib-
uted author (Bar-Hillel et al., 2012), and so on. Recently, very similar
context effects were registered with bullshit. When attributed to an
author who is famous, or implemented in a vignette or an authored
excerpt from a book, bullshit is deemed more profound than when
presented isolated (Gligori�c & Vilotijevi�c, 2019). The authors call this
effect of varying bullshit context “the labeling effect” (Gligori�c &
Vilotijevi�c, 2019). Although this finding gives very valuable insight into
the fact that the context in which people encounter bullshit influences
their judgment about bullshit, it does not provide information about
what is it about the ascribed authors that drives the changes in pro-
foundness evaluations. As explained above in reference to context of
psychological research, one potential characteristic of sources, that
might have propelled the registered effect, could be their high credi-
bility. Source credibility is defined by two dimensions: expertise which
pertains to a degree to which a source is deemed capable of making
correct assertions, and trustworthiness—the extent to which audience
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perceives that those assertions are considered valid by the source
(Hovland et al., 1953; Pornpitakpan, 2004). Research shows that
recipients' beliefs, attitudes, judgments, and behaviors are influenced
by source credibility (for detailed review see Pornpitakpan, 2004). For
instance, commercials associated with a source of high credibility are
rated as more truthful and believable, compared to commercials asso-
ciated with low credibility source (Moore, Hausknecht, & Thamodaran,
1986). So, extending on the findings about labeling, that is, context
effects, and extant research about effects of source credibility, we
tested potential effects of sources' credibility and its' varying levels on
profoundness evaluations of bullshit, as this has not yet been empiri-
cally examined (Ili�c & Damnjanovi�c, 2021a, 2021b).
1.3 | Aim
The aim of the present study was twofold. The first and the main one
was to investigate if profundity evaluations increase, decrease and
remain the same when a credible, uncredible and fictional authors,
respectively, are ascribed to bullshit, in order to empirically answer
the question if credibility of a source indeed influences perceived pro-
foundness of bullshit and to what degree. The second aim comprised
partial replication and further expansion of findings from the first
study on bullshit carried out by Pennycook, Cheyne, et al. (2015). For
these purposes we conducted two experimental studies, preceded by
a pilot study.
2 | PILOT
The pilot study was conducted in order to translate, test and adapt
existing Bullshit Receptivity Scale and Mundane Statements Scale
(Pennycook, Fugelsang, & Koehler, 2015) and to test a new scale con-
sisting of proverbs which would serve as an alternative to
Pennycook's Motivational Quotations Scale, since the proverbs repre-
sent a traditional and more prototypical example of wisdom in local
cultural context. Also, we aimed to replicate the finding that BRS was
negatively correlated to reflective thinking.
2.1 | Method
2.1.1 | Participants
For calculating required sample size power analysis was used. For
detecting a statistically significant difference between mean evalua-
tions of profoundness of BRS, Mundane statements and Proverbs
scale (at p < .05 level), based on the Cohen's f of 0.263 calculated
based on the results obtained by Pennycook, Fugelsang, and
Koehler (2015), with the power of .95, a sample of 39 subjects is
required. Participants (N = 39) were first year psychology students
whose participation was part of the coursework. Data on gender and
age were not collected.
2.1.2 | Materials
Bullshit receptivity. For measuring bullshit receptivity, we adapted Pen-
nycook et al.'s Bullshit Receptivity Scale (BRS; Pennycook, Fugelsang, &
Koehler, 2015). It consisted of 12 bullshit statements (e.g., “Imagination
is inside exponential space time events”) that were selected from the
original 20. Twelve items were used for two reasons: the number of
items needed to be dividable by three, as the main studies involved a
within subjects factor of the ascribed author with three levels. The sec-
ond reason was that the main studies involved a repeated measures
design as well as evaluation of another two scales of the same length
and any larger number of items dividable by three would result in a
considerably lengthier list of items to be evaluated which would render
participation much longer. We used the 10 items from Pennycook and
colleagues' Study 1 (Pennycook, Fugelsang, & Koehler, 2015), and ran-
domly selected another 2 from the remaining 10 items which were
added in subsequent experiments in the same paper. The items were
translated by authors of the present study only from English to Serbian,
and not vice versa as bullshit by definition has no meaning on which a
consensus should be reached. Respondents rated profoundness of all
statements on a five-point Likert scale (1-not at all profound,
2-somewhat profound, 3-fairly profound, 4-definitely profound, 5-very
profound). In instructions we used the same definition of profoundness
as Pennycook, Cheyne, et al. (2015): “Profound is something ‘of deep meaning; of great and broadly inclusive significance’.” The complete
scale is provided in Table S1.
Mundane statements. Respondents also rated profoundness of
12 mundane statements (e.g., “Winter days can be very cold”). Ten out of 12 items comprising the Mundane Statements Scale were
taken from Pennycook, Cheyne, et al. (2015) and two additional state-
ments were created in order to make a scale with an equal number of
statements as BRS. Profoundness was rated on a five-point Likert
scale (Table S2).
Proverbs. Proverbs Scale served as an equivalent to the Motiva-
tional Quotations Scale used by Pennycook, Cheyne, et al. (2015), and
again consisted of 12 items instead of 10. All items were Serbian folk
proverbs (e.g., “There is no tree without a bough, nor a man without a
flaw”) and were selected from Serbian websites listing different types
of folk wisdom common in Serbia. We chose famous proverbs that
represented metaphors conveying a clear meaning conventionally
considered profound (Table S3).
Bullshit sensitivity. Bullshit sensitivity (BS) was calculated by sub-
tracting the mean evaluations of bullshit from mean evaluations of prov-
erbs. The higher difference indicates greater bullshit sensitivity.
Cognitive reflection. Cognitive reflection test (CRT; Frederick, 2005)
measures the ability or disposition to resist giving the first intuitive
response that comes to mind and to reflect on a question, that is—
engage in analytical thinking. Problems comprising this test cue three
types of responses: correct, atypical wrong and typical wrong or heuris-
tic answers. In the present study we used the extended version of the
test which comprises eight tasks, three of which belong to the original
Frederick's test (Damnjanovi�c et al., 2019; Frederick, 2005; Primi
et al., 2016; Toplak et al., 2014).
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2.1.3 | Procedure
The experiment was created in OpenSesame software (Mathôt
et al., 2012) and administered in a classroom. After signing the
informed consent, respondents received both verbal and written
instructions, following which the experiment was initiated. Respon-
dents first evaluated the profundity of statements comprising the
BRS, Mundane Statements Scale and Proverbs Scale, and then
proceeded to solving the CRT. Items and tasks were presented in a
randomized order, and on a separate page to avoid later corrections,
reconsideration of answers and the effect of item context. One month
later participants received both verbal and written explanation of the
procedure and the purpose of the study.
2.2 | Results
Internal consistencies of all three scales were satisfactory: Cronbach's
alphas of BRS, Proverbs Scale and Mundane Statements Scale were
.832, .818 and .791, respectively.
On average, respondents rated bullshit as somewhat to fairly pro-
found (M = 2.30, SD = 0.689): 30.8% of respondents gave mean eval-
uations of bullshit as somewhat profound, 50.3% as fairly profound,
while the remaining 17.9% of respondents evaluated the profundity
of bullshit as equal to or higher than 3 (4—definitely profound). No
respondent rated all 12 bullshit as not at all profound.
In comparison to bullshit, mundane statements were evaluated as
less profound (M = 1.44, SD = 0.540), while proverbs were evaluated
as more profound (M = 3.19, SD = 0.622). Repeated measures ANOVA
revealed that the difference between these evaluations was overall sta-
tistically significant (F[2, 76] = 89.009, p < .001, η2 = 0.701). Post hoc
tests with Bonferroni correction showed that differences in rated pro-
foundness between all three levels of this factor were statistically sig-
nificant. Mean difference between evaluations of profoundness of
bullshit and mundane statements was 0.858 (p < .001), and between
bullshit and proverbs �0.892 (p < .001), respectively.
Number of correct answers on CRT ranged from 0 to 7, and mean
number of correctly solved tasks was 3.08 (SD = 1.925). No respon-
dent solved all eight problems correctly. Distribution of correctly
solved tasks is shown in Table S4.
Pearson's correlations between the bullshit receptivity, sensitivity,
number of correct answers on CRT, mean evaluations of profound-
ness of mundane statements and proverbs were not significant, and
are presented in Table 1.
2.3 | Discussion
Results show that BRS, as well as Proverbs Scale andMundane Statements
Scale have good internal consistencies. Respondents have, as expected and
in accordancewith Pennycook, Fugelsang, and Koehler (2015) results, rated
proverbs as the most profound, bullshit as less profound and mundane
statements as least profound. Bullshit statements were evaluated as some-
what to fairly profound, also in accordance with previous findings
(Pennycook, Fugelsang, &Koehler, 2015).
The finding that cognitively more reflective individuals are less recep-
tive to bullshit has not been replicated. Our results suggest that both
respondents with lower and higher scores on CRT are prone to rate bull-
shit as profound, and the same goes for the sensitivity to bullshit. This can,
however, be a consequence of the small sample size, as well as a conse-
quence of using classical version of CRT which might not be a clean mea-
sure of cognitive reflection, but rather a measure of both cognitive
reflection and numerical ability (Böckenholt, 2012; Campitelli &
Gerrans, 2014; Sinayev & Peters, 2015; Thomson & Oppenheimer, 2016;
Welsh et al., 2013). It is therefore possible that the negative correlation
between BRS and cognitive reflection actually exists, but was not
registered due to the sample size, and/or was obscured by individual
differences in numerical ability. Moreover, it is possible that some
respondents have already had experience with some of the CRT prob-
lems, either on domestic news portals or other websites (e.g., “Najkra�ci
test inteligencije,” 2017), or during participation in some other empirical
studies as CRT is frequently used in psychological research (Haigh,
2016; Stieger & Reips, 2016; Thomson & Oppenheimer, 2016). For
these reasons, in the following experiment we used other measures of
analytic thinking including a non-numerical version of CRT.
3 | STUDY 1
The study was conducted in order to test the effect of the credibility
of the assigned author on bullshit receptivity. In addition, we aimed to
further test the relationship between analytic thinking, and receptivity
and sensitivity to bullshit.
3.1 | Method
3.1.1 | Participants
For detecting a significant difference between evaluations of bullshit
presented without and with authors by an F-test (at p = .01 level),
based on ηp 2 of 0.09, as reported by Gligori�c and Vilotijevi�c (2019),
with the power of 0.99, a sample of 65 participants is required.
TABLE 1 Pearson's correlation coefficients (pilot)
BS MSS PS CRTc
BRS �0.692** 0.189 0.164 �0.154
BS �0.141 0.599** 0.250
MSS 0.017 �0.021
PS 0.171
Abbreviations: BRS, bullshit receptivity scale; BS, bullshit sensitivity; MSS,
mundane statements scale; PS, proverbs scale; CRTc, number correct
answers on CRT.
**p < .001.
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Please note that the effect size obtained by Gligori�c and Vilotijevi�c (2019)
is based on between subjects design, and the design employed in this
study is within subjects. For this reason, we aimed for a somewhat larger
sample size than indicated by power analysis. The sample (N = 84) con-
sisted of second-year psychology students. As partaking in experiments
is not a mandatory activity for the second-year students of Psychology,
respondents received extra points for participation. Data on gender and
age was not collected.
3.1.2 | Materials
The same Mundane Statements Scale, Proverbs Scale and BRS were
used as in the Pilot study. Participants also solved a nonnumerical
CRT, 16 categorical syllogisms and were presented with the actively
open-minded thinking beliefs scale. Items comprising only BRS were
presented without and with attributed authors of different levels of
credibility. The authors were not ascribed to either mundane state-
ments or proverbs.
Source credibility: Attributed authors were either credible (famous
philosophers and physicists: Nietzsche, Plato, Hawking, Einstein),
uncredible (famous Hollywood actors: Johnny Depp, Bruce Willis, Mel
Gibson, Brad Pitt), or fictional. The reasons for which we chose to
operationalize credible authorship by selecting legendary physicists and
philosophers, aside from minimizing the possibility of respondents not
having heard of the authors pertains to the characteristics of bullshit,
need for the manipulation to be convincing, and the assumption that
the effect of the authors' credibility comes from their expertise and
trustworthiness on the matter. Namely, bullshit is by definition aimed
at impressing upon the listener a sense of profundity while at the same
time it has no meaning, which is a feature that might be interpreted by
participants as overly abstract and elusive meaning. As philosophy is
conventionally associated with the profound and physics deals with the
abstract, authors from these two fields of science are conventionally
considered experts on such matters and are deemed trustworthy. For
uncredible authors we selected famous Hollywood actors because they
are not considered experts on the philosophical and abstract matters,
but also because it is not unusual for public figures in the entertainment
industry to publicly display their philosophical beliefs. For creating
fictional authors names the random name generator was used.
In order to make the manipulation as convincing as possible, the
authors were attributed in a form of a reference, that is—in brackets,
with names of authors followed by a year, place (in case of public
speeches) and source (letter, book, interview) from which the pur-
ported quote was allegedly taken—for example, “Perceptive reality
transcends subtle truth. (Bruce Willis, The fifth element [press confer-
ence], Canes, 2006)” or “(Albert Einstein, Letter to Phyllis Wright,
1936).” All sources were existent—Albert Einstein did send a letter to
Phyllis Wright in 1936. Fictional authors' names were created by a
random name generator (Random name generator: Behind the
Name, 2019, www.behindthename.com/random/). To ensure that
the names of fictional authors were equal in all surface aspects to
the names of credible and uncredible authors, the criteria used for
generating fictional author's names were as follows: create United
States, United Kingdom, German or Greek male first and last name
(no middle name). Unisex names (e.g., Casey), as well as first and last
names which represented actual words (e.g., Cash) were excluded. In
order to minimize the probability of respondents knowing a person
with fictional authors' name, all first and last names were entered in
the Google search engine. All names and surnames for which the
engine returned results were excluded. Names of the authors from
this category were also shown in brackets, but without a year, place
and source—for example, “Perceptive reality transcends subtle truth.
(Montgomery Brigham).” The other three names of fictional authors
were Daniel Blair, Mikkjal Nikephoros and Millard Royden.
In order for authors of all three levels of credibility to be assigned
to each statement three sets of four BRS items were counterbalanced
against the three groups of authors. An example of BRS with ascribed
authors is provided in the Table S5.
Cognitive reflection. The nonnumerical CRT (nnCRT; Thomson &
Oppenheimer, 2016) is used to measure the same ability or disposi-
tion as CRT, but does not require numerical skills and has been used
in 40 times less studies2 which makes it less possible for participants
to have encountered it. It consists of four open ended problems that
facilitate heuristic and correct answers.
Belief bias. Sixteen categorical syllogisms that differed in terms of
believability and validity of conclusions were used as a measure of belief
bias. This bias represents a tendency to judge the validity of conclusions
based on existent beliefs and knowledge on the matter, rather than their
validity (Evans et al., 1983). For this purpose, all syllogisms were divided
into two categories: congruent—believable valid, not believable invalid;
and incongruent—believable invalid, not believable valid.
Participants' task was to judge if the conclusion logically followed
from the premises. According to the authors of nnCRT, problems used
to register belief bias are a good approximation of tasks measuring
cognitive reflection and thus can be used for measuring this disposi-
tion (Thomson & Oppenheimer, 2016). Examples of categorical syllo-
gisms used in the present study are provided in Table S6.
Analytical cognitive style. Actively open-minded thinking beliefs
scale (AOT; Baron et al., 2015) is designed to measure beliefs about
cognitive style that involve reconsidering existing beliefs in light of
new evidence, spending significant time trying to solve a problem
before giving up and taking into account opinions of others when cre-
ating one's own. Individuals who are more prone to analytical style of
thinking are also less prone to belief bias (Macpherson & Stanovich,
2007; Stanovich & West, 1998). The scale consisted of eight items,
evaluated on a five-point Likert scale ranging from 1-completely dis-
agree to 5-completely agree.
3.1.3 | Procedure
The experiment was created in OpenSesame software (Mathôt
et al., 2012) and administered during two experimental sessions in a
classroom. In both experimental sessions prior to initiating the experi-
ments, each respondent signed an informed consent and was given
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both oral and written instructions. In the first session participants
were presented with the 16 categorical syllogisms in a random order
and also a lexical decision task (the results of which will not be pres-
ented here). During the second session participants were presented
with the 36 statements comprising the Proverbs Scale, Mundane
Statements Scale and the BRS, also in a random order, and instructed
to judge the profoundness of each statement. This was followed by
the nnCRT, evaluation of bullshit statements with ascribed authors,
and finally the AOT scale, respectively. Prior to evaluation of bullshit
with authors participants were told that they will be shown some of
the statements they evaluated at the beginning of the experiment, but
this time they will be provided with the names of the authors of those
statements. They were then explicitly instructed not to try and
remember their prior evaluations of the same statements but to evalu-
ate the profoundness of each sentence based on how they feel about
them at the moment of presentation. Each item or task during the
experiment was presented on a separate page and without an option
to go back to avoid later corrections of answers. Two weeks later
respondents were given both verbal and written explanation of the
procedure and the purpose of the study.
3.2 | Results
Receptivity to bullshit. Mean evaluations of profoundness of bullshit
statements were lower (M = 2.40; SD = 0.711) compared to prov-
erbs (M = 3.40; SD = 0.772) and higher compared to mundane
statements (M = 1.31; SD = 0.426). Repeated measures ANOVA
showed that the difference between mean profundity evaluations
of different types of statements was statistically significant (F[1.629,
135.214] = 232.874, p < .001, η2 = 0.737).3 Post hoc tests with
Bonferroni correction showed that differences in reported pro-
foundness between the three levels of this factor (type of state-
ment) were statistically significant. Mean difference between rated
profoundness of bullshit and mundane statements was 1.090
(p < .001), while mean difference between rated profoundness of
proverbs and bullshit was 1.000 (p < .001).
Receptivity and sensitivity to bullshit and thinking style. Participants
correctly solved more congruent than incongruent syllogisms (t
[82] = �4.975, p < .001). Because we registered belief bias, in further
analyses we used the number of incorrect answers to incongruent syl-
logisms. As shown in Table 2, all correlations of either BS or BRS with
different measures of analytical thinking were close to zero, and insig-
nificant. Correlation between rated profoundness of bullshit (BRS) and
mundane statements, as an indicator of biased responses, was 0.136
and not statistically significant (p = .218).
Authors' credibility effect. The repeated measures ANOVA showed
that there was a statistically significant interaction between attribu-
tion status (2: with author, without author) and authors' credibility (3:
credible, uncredible, fictional author; F[2, 166] = 28.283, p < .001,
η2 = 0.254). The main effect of the attribution status was statistically
significant (F[1, 83] = 11.035, p = .001, η2 = 0.117), and the same
goes for the main effect of authors' credibility (F[2, 166] = 22.428,
p < .001, η2 = 0.213). Rated profoundness of bullshit changed when
statements were attributed to authors, while the degree and the
direction of the said change depended on the authors' credibility, as
shown in Figure 1.
Post hoc tests with Bonferroni correction showed that when bull-
shit were presented with uncredible authors mean profundity evalua-
tions decreased by 0.114 although insignificantly (p = .099, 95% CI
[�0.022, 0.250]) in comparison to bullshit receptivity to statements
without an ascribed author. Opposite to this, when a credible author
was ascribed mean profundity evaluations significantly increased by
the mean difference of 0.539 (p < .001, 95% CI [0.391, 0.686). Finally,
when bullshit was attributed to a fictional source the insignificant
mean increase in profundity ratings of 0.063 (p = .375, 95% CI
[�0.078, 0.205]) was observed.
3.3 | Discussion
The main goal of this study was to test whether ascribing authors of
different levels of credibility to bullshit affects evaluations of pro-
foundness and how, among student population. The results showed
TABLE 2 Pearson correlation coefficients (study 1)
MSS PS BS nnCRTc nnCRTh wCSic AOT
BRS 0.136 �0.058 �0.700** �0.052 0.075 0.033 �0.071
MSS 0.275* 0.107 0.103 �0.132 �0.131 0.056
PS 0.753** �0.111 0.096 0.132 �0.083
BS �0.045 0.019 0.072 �0.013
nnCRTc �0.905** �0.213 0.181
nnCRTh 0.185 �0.129
wCSic �0.521**
Note: Cronbach's alphas are reported on the diagonal in brackets.
Abbreviations: AOT, actively open minded thinking beliefs scale; BRS, bullshit receptivity scale; BS,
bullshit sensitivity; nnCRTc, number correct answers on nnCRT; nnCRTh, number of heuristic answers on
nnCRT; PS, proverbs scale; S, mundane statements scale; wCSic, number of incorrect answers on
incongruent categorical syllogisms.
*p < .05. **p < .001.
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that attributing bullshit to authors leads to changes in profundity rat-
ings, and that the direction and intensity of those changes depends on
the level of the ascribed authors' credibility. Attribution of bullshit to
Hollywood actors led to slight and insignificant decrease in evalua-
tions. Similarly, ascribing fictional authors led to insignificant increase
in profundity ratings. Finally, attributing the bullshit to a credible
author was followed by the significant increase in profundity evalua-
tions. While bullshit statements without authors were evaluated as
somewhat to fairly profound, when attributed to a famous philoso-
pher of physicist, they were judged to be on average slightly more
than fairly profound. In other words, credible source makes us
more susceptible to bullshit, and, opposite to what might be expected,
an uncredible source does not protect us from falling prey to it.
The second aim of this study was to test the relationship between
different test and self-report measures of analytic thinking, and receptiv-
ity and sensitivity to bullshit. The results showed that those who are less
biased by beliefs report themselves to be more actively open-minded,
which is in accordance with previous research regarding this relationship
(Macpherson & Stanovich, 2007; Stanovich & West, 1998) and have
better scores on cognitive reflection test, although this correlation was
borderline significant (p = .053). Correlations of these measures with
receptivity and sensitivity to bullshit were close to zero. In short, these
findings imply that both intuitive and reflective or analytical reasoners
are receptive (or sensitive) to bullshit. However, these findings might be
due to the fact that the distributions of correct answers on nnCRT and
incongruent syllogisms were negatively skewed. More precisely, almost
half of participants (47%) solved at least seven out of eight incongruent
syllogisms correctly, and 25% gave correct answers to all incongruent
syllogisms. Similarly, 80% of students gave correct answers on at least
three out of four tasks in nnCRT, and almost 40% solved all tasks cor-
rectly. Taking into account that not only our data, but also previous
research on comparability of data obtained from the student and non-
student populations suggests that responses of students are more homo-
geneous extending inferences based on the results of this study to adult
population in general (Peterson, 2001) would not be justified.
For this reason, we conducted the second study in which we col-
lected the data on a more representative sample from the general
population.
4 | STUDY 2
The second study was conducted in order to test the generalizability
of the effect of ascribed author credibility obtained in the Study 1 to
general adult population. We again tested the relationship between
test and self-report measures of analytic thinking, and BRS and BS,
but created additional five tasks of the same type as CRT, in order to
increase the test reliability.
4.1 | Method
4.1.1 | Participants
Participants (N = 199, Female = 53.3%, aged 18–76, mean
age = 42.22, SD = 14.463) were recruited via Facebook advertising.
The description of the sample structure by sex and the level of educa-
tion is presented in the Table S7. Participants received no reimburse-
ment for participation. Only participants who answered all questions
were included in the final sample.
4.1.2 | Materials
Participants were again presented with bullshit without and with the
same ascribed authors as in Study 1. They also again evaluated pro-
foundness of proverbs and mundane statements (only without
ascribed authors), and were presented with AOT, CRT, nnCRT, along
with five newly created cognitive reflection tasks.
Merged cognitive reflection test
In order to increase the reliability of the measure of cognitive reflection we
constructed a merged CRT (mCRT) comprising 17 items: three from the
original three-item CRT (Frederick, 2005), five from extensions to the origi-
nal test (Primi et al., 2016; Toplak et al., 2014), four from nonnumerical CRT
(Thomson & Oppenheimer, 2016), and five new tasks. All new tasks, along
with the correct and heuristic answers are provided in the Table S8.
4.1.3 | Procedure
The survey was created using Sosci Survey (Leiner, 2019) and admin-
istered online. After indicating that they agree with the terms of par-
ticipation, participants read written instructions and proceeded to
F IGURE 1 The effect of attribution status (2: without, with) and source credibility (3: uncredible, fictional, credible) on profoundness evaluations of bullshit. The range of possible mean evaluations of profoundness (y-axis) is shortened so that differences between evaluations without and with ascribed authors and error bars based on standard errors of the mean would be visible
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complete the survey. After evaluating profoundness of bullshit, mun-
dane statements and proverbs, participants completed 17 tasks com-
prising mCRT, then again evaluated profoundness of bullshit
statements with ascribed authors of different levels of credibility, and
finally, completed the AOT scale. Within each of these four blocks
items/tasks were presented in a randomized order.
4.2 | Results
4.2.1 | Bullshit receptivity
Participants' evaluations of mundane statements, proverbs and bull-
shit differed significantly (F[1.809, 358.256] = 272.862, η2 = 0.579).4
The mundane statements were rated as the least profound (M = 1.85,
SD = 0.857), followed by the bullshit (M = 2.45, SD = 0.932), and
finally proverbs which were rated as the most profound (M = 3.50,
SD = 0.911). Means, standard deviations, skewness and kurtosis for
each item of each scale are presented in Tables S1–S3. All simple main
effects were significant (p < .001) and are presented in Table 3, along
with standard errors, significance and confidence intervals.
4.2.2 | Bullshit receptivity, sensitivity to bullshit and thinking style
Bullshit receptivity correlated significantly and positively with the
mean evaluations of profoundness of mundane statements and
proverbs, number of heuristic answers on mCRT (mCRTh), and nega-
tively with BS, AOT and the number of correct answers on mCRT
(mCRTc). BS was calculated as the difference between mean evalua-
tions of proverbs and bullshit statements; therefore, the higher score
indicates higher bullshit sensitivity. This measure correlated signifi-
cantly and positively with mCRTc. Pearson correlation coefficients for
all measures are provided in the Table 4.
4.2.3 | The effect of authors' credibility
Means and standard deviations of evaluations of profundity by attri-
bution status and authors' credibility are presented in Table 5.
The repeated measures ANOVA revealed significant interaction of
the attribution status and the authors' credibility factors (F[1.845,
365.337] = 24.790, p < .001, η2 = 0.111).5 Main effects of both the attri-
bution status (F[1, 198] = 5.744, p = .017, η2 = 0.028), and the authors'
credibility(F[1.921, 380.290] = 6.462, p = .002, η2 = 0.032) were
significant.6
As can be seen on Figure 2, evaluations of profoundness of bullshit
significantly decreased when uncredible authors were ascribed and
increased when credible authors were ascribed. When a statement was
attributed to a fictional author, the evaluations remained statistically the
same. Post hoc comparisons using Bonferroni correction showed that
the mean differences between without and with author conditions were
0.131 (p = .002, 95% CI [0.048, 0.214]), �0.062 (p = .129, 95% CI
[�0.141, 0.018]), and �0.275 (p < .001, 95% CI [�0.371, �0.179]) when
an uncredible, fictional, and credible authors were ascribed, respectively.
TABLE 3 Simple main effects of the statement type (study 2)
MD SE p CI lower CI upper
Proverbs—Mundane 1.644 0.064 <.001 1.489 1.800
Bullshit—Mundane 0.595 0.066 <.001 0.436 0.755
Proverbs—Bullshit 1.049 0.082 <.001 0.851 1.247
Abbreviations: CI, 95% confidence interval; MD, mean difference; p, significance level; SE, standard error.
TABLE 4 Pearson correlation coefficients and internal consistencies (Study 2)
BRS MS PS BS mCRTc mCRTh AOT
BRS (0.914) 0.460** 0.213** �0.638** �0.449** 0.400** �0.217**
MS (0.924) 0.474** 0.003 �0.214** 0.203** �0.301**
PS (0.943) 0.616** �0.097 0.139* �0.260**
BS 0.285** �0.213** �0.029
mCRTc (0.801) �0.910** 0.332**
mCRTh �0.293**
AOT (0.596)
Note: Cronbach's alphas are reported on the diagonal in brackets.
Abbreviations: AOT, actively open minded thinking beliefs scale; BRS, bullshit receptivity scale; BS, bullshit sensitivity; mCRTc, number correct answers on
mCRT; mCRTh, number of heuristic answers on mCRT; PS, proverbs scale.
*p = .05.
**p < .001.
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Finally, we calculated the measures of the effect of ascribing
credible and uncredible authors to bullshit. Because ascribing the
credible author led to increased evaluation of profoundness the
effect of credible author was calculated by subtracting the mean
profoundness evaluations of bullshit without author from mean
evaluations of bullshit with credible author. The effect of
uncredible author was calculated in the opposite direction (without
author minus with uncredible author), as attribution of bullshit to
such author led to decrease in evaluations. This way the higher pos-
itive difference indicates the greater effect in both cases. The
repeated measures ANOVA revealed that the effect of credible
author was significantly larger, by a mean difference of 0.144 (F[1,
198] = 5.064, p = .026, η2 = 0.025). We correlated these effects
with the achievement on mCRT, score on AOT and bullshit sensitiv-
ity. As can be seen in Table 6, the only significant and positive cor-
relation was registered between the effect of the uncredible author
and the score on AOT (r = .184, p = .009).
5 | GENERAL DISCUSSION
The present study represents a partial replication and an extension to
Pennycook, Cheyne, et al.'s (2015) findings regarding the mechanisms
of receptivity and sensitivity to bullshit, and the first study in which
credibility of an author attributed to bullshit was varied systematically.
5.1 | The source
We presented students and adults from general population with bull-
shit with and without ascribed authors of different levels of credibility.
Explicit information about the source of the statement alters evalua-
tions in such a way that when bullshit is attributed to a credible
author the profoundness ratings increase, while ascribing uncredible
source has an opposite effect. It seems that when it comes to wisdom,
it is more important who said something than what was said. The fact
that the change occurs during the same experimental session, that is—
within 15 min, further supports this assumption. Theoretical and social
implications of these findings are multiple and interrelated.
As postulated by researchers who investigated mechanisms
underlying bullshit receptivity and sensitivity, evaluating profoundness
of bullshit statements requires scrutiny, so one would be able to
detect that bullshit is meaningless (Pennycook, Cheyne, et al., 2015).
In the realm of models of dual processing, successful detection that a
certain statement is bullshit is based on detection of conflict and sub-
sequent deliberative judgment. More precisely, the detection that the
meaning is not where it is conventionally expected (in communicative
statements) pertains to the detection of the conflict between the cued
intuitive and the normative answer. Such conflict detection followed
by decoupling is considered to be the central sequence in successful
reasoning, in all proposed models, whether they fall into the cluster of
default-interventionist (serial; Evans, 2010; Kahneman, 2003;
Stanovich, 2011), parallel (De Neys & Glumicic, 2008; Sloman, 1996),
or semi-parallel models (Bago & DeNeys, 2017; De Neys, 2014; Pen-
nycook, Fugelsang, & Koehler, 2015). When conflict is detected and
monitored, Type 2 processes can play their part and evaluate bullshit
statements. However, the mere capacity to detect conflict is not
enough, as engagement in deliberate reasoning takes will, that is
decoupling, and only if finished successfully.
TABLE 5 Mean evaluations of bullshit with and without ascribed authors of different levels of credibility (study 2)
Attribution status
Without With
Authors' credibility M SD M SD
Uncredible 2.46 1.037 2.33 1.077
Fictional 2.46 1.007 2.52 1.059
Credible 2.42 1.041 2.69 1.143
Abbreviations: M, mean; SD, standard deviation.
F IGURE 2 The effect of attribution status (2: without, with) and source credibility (3: uncredible, fictional, credible) on profoundness evaluations of bullshit. The range of possible mean evaluations of profoundness (y-axis) is shortened so that differences between evaluations without and with ascribed authors and error bars based on standard errors of the mean would be visible
TABLE 6 Pearson correlations of the effects of ascribing credible and uncredible authors with the mCRT achievement, scores on AOT and bullshit sensitivity (study 2)
mCRTc AOT BS
EunCA 0.005 0.184** 0.066
ECA �0.010 0.059 0.027
Abbreviations: AOT, actively open-minded thinking beliefs scale; BS,
bullshit sensitivity; ECA, effect of ascribing credible author; EunCA, effect
of ascribing uncredible author to bullshit; mCRTc, number correct answers
on mCRT. **p < .01.
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Unreliable or uncredible source of the statement could serve as
the contextual trigger of willingness to engage in Type 2 processing.
However, although uncredible author does cue decrease in evaluation
of profoundness, mean evaluations remain in the range between
somewhat and fairly profound. This might be due to the methodologi-
cal decision to operationalize uncredible authorship by using public
appearances of Hollywood actors as references. Namely, although
actors are not experts regarding abstract content, they might not be
perceived as truly uncredible sources. This is indicated by the findings
from the Study 1 in which effect of uncredible authors wasn't signifi-
cant, but also by findings of the Study 2 in which effect of credible
author was larger. Moreover, it is also possible for the knowledge
about the source of a statement to have an opposite effect on reason-
ing rendering the processing even more biased. This was consistently
registered as ascribing credible author to meaningless sentences led
to increase in evaluations regardless of the sample. Related social
implications of the finding that an evaluation of whether or how much
a content without discernible meaning is wise depends on the credi-
bility of the ascribed author are widespread and obvious. As previ-
ously explained, inherent nature of bullshit makes it irrefutable
(Hopkin & Rosamond, 2018; Sarajli�c, 2018). Consequence of this fea-
ture is that the person who produces bullshit is enabled to waive and
avoid responsibility for the events that occur as “repercussions” of
their claims (Sarajli�c, 2018), which also might be part of the reason
why bullshit is so prevalent today (Frankfurt, 2005; Pennycook,
Cheyne, et al., 2015). Consider the following kicker statement from an
article by a well-known Serbian medical doctor and psychotherapist,
which served him as an argument against the introduction of a law
which would ban corporal punishment of children: “Just as it is to
some extent true that ‘violence breeds violence’, it is also true that
‘non-violence breeds violence’” (Milivojevic, 2011). This sentence has
all the characteristics of bullshit proposed so far from both the psy-
chological and the philosophical stance: adding a negation sign to it
does not change its plausibility (Cohen, 2002), it has nothing to do
with the truth as truth is here irrelevant (Frankfurt, 2005; Pennycook,
Cheyne, et al., 2015), but it is not a lie, as it is in fact a logical tautol-
ogy (Frankfurt, 2005; Pennycook, Cheyne, et al., 2015), which makes
it irrefutable (Sarajli�c, 2018). The content prevents the listener from
constructing relevant epistemic and practical premises as it does not
give reasons either for or against a certain course of action
(Sarajli�c, 2018), while speaker's intention to convince a listener of
something is quite clear (Cohen, 2002; Frankfurt, 2005;
Sarajli�c, 2018), and it provides him—the speaker, as well as his sup-
porters, with enough space to claim that he never said something
untrue or at least that he did not have such an intention
(Sarajli�c, 2018). This last characteristic is precisely what makes bullshit
more dangerous and socially corrosive than lies (Hopkin &
Rosamond, 2018; Sarajli�c, 2018), and it is even more so when the
author is by vocation a person of authority, as is the case with this
example where the author, simply by being a psychotherapist and a
doctor, holds an expert authority in the realm of childhood psycholog-
ical development or upbringing, as well as everything that is more or
less directly health-related. In short, for upbringing advice
psychotherapists are just as valid credible sources as are physicists
and philosophers when it comes to transcendental and abstract con-
tent such as bullshit, and a credible source leads to overrating the
degree to which meaningless content is considered wise.
5.2 | The recipient
We presented participants with bullshit along with mundane state-
ments, proverbs and different self-report and test measures of think-
ing style in order to replicate and extend the findings by Pennycook,
Cheyne, et al. (2015) regarding mechanisms of receptivity and sensi-
tivity to bullshit. The findings based on a student sample do not sup-
port the assumptions that some people are simply more prone to
evaluate anything as profound including bullshit and that individual
differences in thinking style drive differences in receptivity or sensitiv-
ity to bullshit. However, results obtained on a less restrictive sample
of adults from general population do. Namely, we registered higher
evaluations of profoundness of mundane statements compared to the
student sample, as well as significant correlation between participants'
evaluations of bullshit and mundane statements. These findings taken
together indicate that at least some participants' receptivity to bullshit
is due to the response bias. The second proposed mechanism of
receptivity to bullshit pertains to a lack of ability to detect that pres-
ented sentence is in fact bullshit (Pennycook, Cheyne, et al., 2015).
Our findings also support this assumption as participants who had
higher scores on mCRT not only rated bullshit as less profound but
were also more sensitive to bullshit. AOT as a self-report measure of
thinking style only correlated negatively with bullshit receptivity,
while significant negative correlation with bullshit sensitivity was not
registered. Moreover, while participants with more correct answers
on merged CRT rated bullshit and mundane statements as less pro-
found, those who reported themselves as more prone to analytic
thinking style were less inclined to rate any type of statement as pro-
found. Opposite to this, intuitive reasoning leads to response bias as
participants who had more heuristic answers on mCRT also gave
higher evaluations of profoundness regardless of the type of state-
ment. In short, it seems that people who are more inclined to reason
analytically better distinguish truly profound statements from bullshit
and, opposed to intuitive reasoners, show less response bias, while
participants who perceive themselves more as analytical thinkers are
less inclined to rate any content as profound.
Finally, we calculated the effects of ascribing credible and
uncredible authors to bullshit, and correlated these effects with other
collected measures. Interestingly, the correlations between the effects
of authorship and sensitivity to bullshit were not significant. In other
words, participants who judge profundity based largely on authorship,
and during this process apparently do not deliberate over the meaning
of the statement, are both those who are good and those who are bad
at differentiating truly meaningless or pseudo-profound from truly
profound, sensical, and at times ambiguous content such as proverbs.
Taking into account that in order to be profound (i.e., of deep mean-
ing, etc.) a statement must have meaning in the first place, and that
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both participants who are more and less able to detect bullshit, that -
is—discern truly profound and meaningful from pseudo-profound and
meaningless are largely affected by source credibility, it seems that
information about the source overrides individual differences in bull-
shit sensitivity, and directly biases evaluations. Moreover, participants
with higher scores on AOT were under a greater influence of
uncredible authorship i.e., their evaluations of the profoundness
of bullshit decreased more after attribution to uncredible source.
AOT, although somewhat similar to other measures of analytical
thinking, differs due to the focus on consideration of new evidence
and revision of one's current beliefs (Baron, 2000). For example, those
with high scores on CRT might consider something more carefully and
analytically, but those with high AOT will actively search for reasons
to overturn their existing beliefs (Stenhouse et al., 2018), which is
what we registered after we have presented participants with new
evidence, that is, information about the uncredible source of the
statement.
Overall, cognitive reflection indeed serves as a protective factor
against response bias and drives better differentiation between
pseudo- and conventionally truly profound. However, better detec-
tion of bullshit does not protect from falling prey to information about
authorship, while AOT enables even stronger effects of uncredible
authorship.
5.3 | Limitations and future directions
In the present study we aimed to shed light on contextual factors that
might be in effect when evaluating profoundness of meaningless
statements. Extending on Pennycook, Cheyne, et al.'s (2015) inference
that people might rate bullshit as profound simply because they
expect that in a scientific study in which the key task is to evaluate
profoundness of a statement they will be presented with meaningful
statements, we explicitly varied the credibility of authors to whom we
attributed bullshit. Taking into account that the effect of uncredible
author was not registered among student population indicating faulty
manipulation of authors' credibility, in the future studies a data driven
approach might come in handy for resolving this issue. Another possi-
ble, and more structured way of manipulating authors' credibility in
future studies is to cross and systematically vary the two dimensions
of credibility: expertise and trustworthiness. This would provide
insight into whether potentially expertise or trustworthiness, that is,
degree to which audience perceives assertions made by communica-
tor to be the ones that he considers valid, drive the effects of source
credibility. Also, the question that remains is whether ascribing
authors of different levels of credibility is only effective when
ascribed to sentences with no discernible meaning, or the source of
the statement is more important than the meaning (or lack of it) of the
statement regardless of its' type. Systematical variation of both author
credibility and type of statements to which authors are ascribed might
elucidate the characteristics of statements that drive observed effects
of source reliability, over and above the individual differences in mea-
sured dispositions.
ACKNOWLEDGEMENT
Life is not a tiptoe through the tulips.
CONFLICT OF INTEREST
The authors have no conflict of interest to declare.
DATA AVAILABILITY STATEMENT
The data that support the findings of this study are openly available in
Mendeley Data at http://doi.org/10.17632/xmp29vsb5d.1, reference
number 10.17632/xmp29vsb5d.1.
ORCID
Sandra Ili�c https://orcid.org/0000-0002-5145-0197
Kaja Damnjanovi�c https://orcid.org/0000-0002-9254-1263
ENDNOTES 1 The law of attraction is a pseudoscientific concept that pertains to the
belief that positive or negative thoughts attract positive or negative
experiences into a person's life, respectively. Although the term first
appeared a decade earlier, it was first articulated as a law in an essay by
Prentice Mulford cca 1887. In 2006, with the release of the movie The
Secret, and the book of the same title a year later, it received renewed
and widespread attention. 2 According to Google Scholar at the time of the study the article propos-
ing alternate CRT version (Thomson & Oppenheimer, 2016) has been
referenced 75 times, while only Frederick's (2005) original short CRT has
been referenced 3068 times. 3 As Mauchly's test of sphericity was significant X2(2) = 21.185, p < .001)
a Greenhouse–Geisser correction of the degrees of freedom was
used (ε = 0.815). 4 As Mauchly's test of sphericity was significant (X2(2) = 21.932, p < .001)
a Greenhouse–Geisser correction of the degrees of freedom was
used (ε = 0.905). 5 As Mauchly's test of sphericity was significant (X2(2) = 17.270, p < .001)
a Greenhouse–Geisser correction of the degrees of freedom was
used (ε = 0.923). 6 As Mauchly's test of Sphericity was significant (X2(2) = 8.311, p = .016)
a Greenhouse–Geisser correction of the degrees of freedom was
used (ε = 0.960).
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SUPPORTING INFORMATION
Additional supporting information may be found online in the
Supporting Information section at the end of this article.
How to cite this article: Ili�c, S., & Damnjanovi�c, K. (2021). The
effect of source credibility on bullshit receptivity. Applied
Cognitive Psychology, 35(5), 1193–1205. https://doi.org/10.
1002/acp.3852
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- The effect of source credibility on bullshit receptivity
- 1 INTRODUCTION
- 1.1 Pseudo-profound bullshit
- 1.2 The mechanisms underlying bullshit receptivity and sensitivity, and the source of the pseudo-profound bullshit
- 1.3 Aim
- 2 PILOT
- 2.1 Method
- 2.1.1 Participants
- 2.1.2 Materials
- 2.1.3 Procedure
- 2.2 Results
- 2.3 Discussion
- 3 STUDY 1
- 3.1 Method
- 3.1.1 Participants
- 3.1.2 Materials
- 3.1.3 Procedure
- 3.2 Results
- 3.3 Discussion
- 4 STUDY 2
- 4.1 Method
- 4.1.1 Participants
- 4.1.2 Materials
- 4.1.2 Merged cognitive reflection test
- 4.1.3 Procedure
- 4.2 Results
- 4.2.1 Bullshit receptivity
- 4.2.2 Bullshit receptivity, sensitivity to bullshit and thinking style
- 4.2.3 The effect of authors' credibility
- 5 GENERAL DISCUSSION
- 5.1 The source
- 5.2 The recipient
- 5.3 Limitations and future directions
- ACKNOWLEDGEMENT
- CONFLICT OF INTEREST
- DATA AVAILABILITY STATEMENT
- Endnotes
- REFERENCES