Personal S.W.O.T. for marketing305
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Sossss.docxSo... It is imperative that an individual, or a company, continuously evaluate itself as to not become static and complacent; or become 'too big for its britches' as to pretend that it will always be on top of the world (or its market). Everyone, and I mean EVERYONE, needs to 'check-itself' to make sure that it is still competitive and is consistently working towards being marketable and competitive.
The S.W.O.T. Analysis should be performed before and during the lifetime of the company (or individual) to sustain itself and grow. For this assignment, you will be building a basic quadrant of Strengths & Weaknesses (Internal) as well as Opportunities & Threats (external) and drilling down into each one to best be able to describe these points to a potential investor, management, prospective job interviewer or maybe even a person that you may become close friends with...
I will be talking more in-depth on this during our ZOOM meeting(s); however the following steps should get you started
STEP 1: Follow the links and review each article
1) http://pestleanalysis.com/personal-swot-analysis/
2) https://www.mindtools.com/pages/article/newTMC_05_1.htm
3) http://www.businessnewsdaily.com/5543-personal-swot-analysis.html
STEP 2: Use the attached Personal S.W.O.T. Template
Please create a S.W.O.T. analysis of your personal Strengths, Weaknesses, Opportunities, and Threats.
You will need to have at least three (3) Main Points for each section; meaning three for your Strengths, three for your Weaknesses, three for your Opportunities and three for your Threats.
For each Main Point, you will have three Descriptors. And for each Descriptor, you will need three Sub-Points.
Yeah... I get it... what is all of this mean?? To assist, please see the example below. I will be talking about this and more on Friday.
STRENGTHS
STRENGTH #1
DESCRIPTOR #1
SUB #1
SUB #2
SUB #3
DESCRIPTOR #2
SUB #1
SUB #2
SUB #3
DESCRIPTOR #3
SUB #1
SUB #2
SUB #3
STRENGTH #2
DESCRIPTOR #1
SUB #1
SUB #2
SUB #3
DESCRIPTOR #2
SUB #1
SUB #2
SUB #3
DESCRIPTOR #3
SUB #1
SUB #2
SUB #3
STRENGTH #3
DESCRIPTOR #1
SUB #1
SUB #2
SUB #3
DESCRIPTOR #2
SUB #1
SUB #2
SUB #3
DESCRIPTOR #3
SUB #1
SUB #2
SUB #3
Example: STRENGTHS
People-Person (STRENGTH #1)
Seek out others' interests (DESCRIPTOR #1)
Ask questions about what they are into (SUB #1)
Explain what I am into and compare positively (SUB #2)
Inquire about how they got into a particular interest (SUB #3)
Proactively engage in conversation (DESCRIPTOR #2)
... (SUB #1)
... (SUB #2)
... (SUB #3)
Remember names of people that I meet (DESCRIPTOR #3)
... (SUB #1)
... (SUB #2)
... (SUB #3)
