Feasibility study - Car Wash
do7aim
soperfuomV2.pptxSuper foam car wash
A new concept for car wash
1
Content
* The idea
* The services
* Distinction
* Forecast
* Location study
* Man power
* Marketing plan
* Financial plan
The idea
Super foam is a car wash service center that is specialized in providing interior and exterior car cleaning trying to offer a high quality service for a reasonable rate.
1
Good location
2
Speed in service
3
The quality in service
4
growth in market
Forecast
The business will be initially financed by a personal investment and will finance growth through cash flow. This will mean that the company will grow more slowly than it could, but it will ensure that retains control over the direction of the company. In year three, it is hoped that the company will be able to open a second location. It is envisioned that an outside loan or equity funding will be sought at that time
The services
The following services will be offered:
• Water washing
• Steam washing
• Car polishing
• Carpet cleaning and detailing
Pricing services
| Exterior wash | Small car | 20 |
| Big car | 25 | |
| Express wash | Small car | 40 |
| Big car | 50 | |
| VIP wash | Small car | 60 |
| Big car | 70 |
distinction
Speed in service
The quality in service
growth in market
Market study
studying the potential market/ Demand Gap Through our market observations and testing we find a demand gap > available market capacity
Throughout the observations and conducted market survey, we found the following:
Long waiting time.
Unsatisfied customers with the available service.
Lack of service quality.
Lack of some services like steam washing machines
Market study
The target customers are AlKHOBAR city and the surrounding area resident
they have nice cars and want them to look nice, there are many different local businesses that have company cars and that require clean appearances. All of these potential customers need a car wash that fits their needs and their budget. We will happily fill that need.
Demographic segmentation : Middle to high income level
The location study
The project will be located in Al Khobar city
Alkhobar service area has a good advantage of serving residents.
The service area has other competitors providing low service
location
| Location Evaluation | |
| Criteria | Khobar super foam car wash |
| population density (15) | 15 |
| purchasing power and social class (10) | 8 |
| possibility of obtaining licenses (5) | 5 |
| transferring materials to the site (5) | 3 |
| closeness to vital places (5) | 5 |
| labor accommodation (10) | 10 |
| easy access (10) | 10 |
| capacity (10) | 10 |
| rent (10) | 9 |
| compititors (10) | 8 |
| total (90) | 83 |
The marketing study Demand estimation
We estimated that the target customers owns 1.5 cars in average.
We estimated the each customer will request the cleaning service twice a month
Man power
| Labor costs | |||||||||
| job | qty | position | skill | nationalty | salry | ministiry of labor fees | monthly for 1 | total month | total year |
| manager | 1 | A | excellent | Saudi | ر.س. 4,000.00 | ر.س. 0.00 | ر.س. 4,000.00 | ر.س. 4,000.00 | ر.س. 48,000.00 |
| supervisor | 1 | B | very good | indian | ر.س. 1,600.00 | ر.س. 900.00 | ر.س. 2,500.00 | ر.س. 2,500.00 | ر.س. 30,000.00 |
| labor | 18 | C | good | Bangladeshi | ر.س. 1,200.00 | ر.س. 900.00 | ر.س. 2,100.00 | ر.س. 37,800.00 | ر.س. 453,600.00 |
| الاجمالي | 20 | ر.س. 1,800.00 | ر.س. 8,600.00 | ر.س. 44,300.00 | ر.س. 531,600.00 |
Marketing plan
Full identity for the car wash
Advertising boards
Lighting panels
Discount ads- commercials
Ads on social media
Celebrity ads
Expenses
| Foundation expenses | |||
| qty | unit price | total | |
| transfer kfala fees | 19 | 2000 | 38,000.00 ر.س. |
| visa and immigration | 19 | 1750 | 33,250.00 ر.س. |
| water pumps | 4 | 5500 | 22,000.00 ر.س. |
| water hose | 7 | 500 | 3,500.00 ر.س. |
| air compressor | 2 | 6000 | 12,000.00 ر.س. |
| steam machine | 1 | 27000 | 27,000.00 ر.س. |
| car vacuum | 4 | 3500 | 14,000.00 ر.س. |
| washing tools and supplies | 1 | 5000 | 5,000.00 ر.س. |
| logo and sinages | 1 | 26000 | 26,000.00 ر.س. |
| decorations | 1 | 60000 | 60,000.00 ر.س. |
| rent for 6 month | 0.5 | 100000 | 50,000.00 ر.س. |
| labor accomodation | 1 | 10000 | 10,000.00 ر.س. |
| other | 25,000.00 ر.س. | ||
| needed capital | 325,750.00 ر.س. |
income
| Column1 | car per day | avreg incom per car | daily incom | monthly incom | yearly incom |
| Year 1 | 60 | 35 | $ 2,100.00 | $ 63,000.00 | $ 756,000.00 |
| Year 2 | 70 | 35 | $ 2,450.00 | $ 73,500.00 | $ 882,000.00 |
| Year 3 | 80 | 30 | $ 2,400.00 | $ 72,000.00 | $ 864,000.00 |
| Year 4 | 90 | 35 | $ 3,150.00 | $ 94,500.00 | $1,134,000.00 |
| Year 5 | 100 | 35 | $ 3,500.00 | $ 105,000.00 | $1,260,000.00 |
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