Marketing Plan

Running head: SONY’S SITUATIONAL ANALYSIS

Sony’s Situational Analysis

Garry Bray Jr.

BUS 330 Principles of Marketing

Teacher

June 8, 2020

Sony is one of the world’s largest distributors of electronics and just an all-around powerhouse to the world. Sony manufactures electronics; Sony has a recording label; they even make movies, and are heavily involved in gaming.

Core Products or Services

Sony’s products consist of televisions, projectors, Blu-ray/DVD players, cameras, smartphones headphones, movies, and the PlayStation. Sony’s products appeal to an array of people from old to new, men and women, and people of all ages. Their products are aimed at everyone. Many people focus on the PlayStation console, but even the console has so many features that people of all ages can get something out of it. The PlayStation allows people to play video games, but it also allows people to watch movies, stream, and access the world wide web. The PlayStation also has a blu-ray built inside the console for a better movie experience. Sony is like a one-stop-shop for anything electronic if they don’t have it, then that means it doesn’t exist.

History

Sony began on May 7, 1946, in Tokyo, Japan, by Akio Morita. Over the years, Sony has launched many electronic services for marketers. The first was the tape recorder launched on Jan 1, 1950. On Jan 1, 1958, the name of the business was renamed Sony. As cooperation grew, so did its marketing campaigns. Jan 1, 1975, the Betamax was launched on Jan 1, 1979; the Walkman brand was launched and completely taken the world by a storm making the Betamax obsolete. On Jan 1, 1985, the Handycam was video8 and was started by Sony. In 1983 Sony introduced the compact disc to the world. NOV 1 1989 Sony purchased Columbia Pictures. Jan 1, 1991, Sony Pictures and Sony Music were established. Dec 3, 1994, the first Playstation was launched. Mar 4, 2000, the Playstation 2 was launched. Jan 1, 2004, Sony BMG was formed, Nov 11, 2006, Playstation 3 was launched. Jan 1, 2008, Sony Music Entertainment was re-established. Nov 15, 2013, Sony launched the Playstation 4. Playstation 5 is coming to a store near you very soon.

Current competitors

Sony’s current competitors consist of Microsoft, Apple, Philips, and Samsung, to name a few. Sony has a lot of opportunities. Compared to its competitors, Sony does not emphasize components and price as much as how its PCs can be used for digital photography and music. The company creates and bundles its PCs for digital music management and for recording television shows. The Screenblast is a relatively new product from Sony. This software program lets people edit, enhance, and share digital videos, photos, or music files (ukessays).

SWOT Analysis

Sony Corp, SWOT Analysis
Strengths	Weaknesses
R & D Efforts Financial Performance Operational Capabilities	Low Liquidity
Opportunities	Threats
Positive Outlook for Semiconductor Market Investing in Music Business Exploring Industry 4.0 Solutions	Foreign Exchange Risks Competitive Environment Increasing IT Complexity (Webber, 1987)

References:

By: Webber, Alan M.. In: Harvard Business Review. 1987, Vol. v65, pages. 4; Harvard Business School Press, 1987. , Database: Business Insights Global

https://www.ukessays.com/essays/marketing/analysis-of-sony-corporation-and-its-competitors-marketing-essay.php