Sometimes Accountants Fail to Budget

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Budgeting is important in all organizations, but it is especially in

nonprofit organizations where revenue sources are often inconsistent

from year to year. Nonprofit leadership has a fiscal responsibility to

monitor the variances between actual revenues and cost and make

operating decisions to ensure the organization’s viability and success.

INTRODUCTION

In August 2003, the Steering Committee of the American

Accounting Association Midwest Region (AAA-MW)

discovered that its 2003 annual meeting had a net loss of

$24,232, leaving a net account balance at less than $50,000.

This was on top of a loss of $13,264 the previous year.

Concerned about a possible trend, the board created a

treasurer position and asked the treasurer to investigate

these losses.

THE ORGANIZATION

The steering committee is an entirely volunteer board

whose task is to organize and run an annual conference

targeting members of the American Accounting

Association who reside in the states of Illinois, Indiana,

Iowa, Kansas, Michigan, Minnesota, Missouri, North

Dakota, South Dakota, Nebraska, and Wisconsin. The

American Accounting Association (AAA) is a not-for-profit

organization whose members are primarily accounting

academics. The organization “promotes worldwide

excellence in accounting education, research and practice.

Founded in 1916 as the American Association of University

Instructors in Accounting, its present name was adopted

in 1936. The Association brings together the academic

community to further accounting education and to advance

the discipline and profession of accounting.” (American

Accounting Association Our Shared Vision, http://aaahq.org/about/

AAAShareVisionDocumentJan08fnl_4_.pdf, 2008, p 6)

The steering committee meets twice a year; every spring

at the annual AAA-MW Region meeting and in August at the

national meeting of the American Accounting Association.

The typical process for organizing the AAA-MW annual

meeting was as follows:

1. Eighteen months prior to the meeting (usually at the

August AAA national meeting), the steering committee

determines in which city within the Midwest region

to hold the meeting and submits a meeting site search

request to the AAA national office.

2. The program chair for the meeting is a volunteer of the

steering committee and is a different (and new) person

each year.

3. The event coordinator (a third party hired by the AAA

national office) contacts hotels in the chosen city and

provides the AAA-MW steering committee with a list of

hotels, room rates, and parking rates.

4. At the spring AAA-MW regional meeting, one year prior to

the next meeting, the steering committee chooses a hotel

based on its location in the city and room rates offered.

5. The event coordinator negotiates the final contract, it is

signed by the AAA executive director, and a copy is kept

in the AAA headquarter files.

IMA EDUCATIONAL CASE JOURNAL VOL. 4 , NO. 3 , ART. 3 , SEPTEMBER 20111

ISSN 1940-204X

Sometimes Accountants Fail to Budget

Gail Hoover King

Purdue University Calumet

Jane Saly

University of St. Thomas

6. The new AAA-MW regional meeting program chair is

then responsible for organizing the meeting.

There was little in the way of a formal process, so each

program chair would determine how he/she wanted to run

the meeting. There was a tradition of charging a registration

fee that covered food, audiovisual needs, and meeting rooms.

The program chair, working with a few other volunteers,

would organize the call for papers, review of papers, program

speakers, receptions, and communication with members

within the region. Typically, the meeting had multiple

continuing professional education (CPE) sessions, offered

breakfast on Friday and Saturday, lunch on Friday, snack

breaks on Friday and Saturday morning and Friday afternoon,

and evening receptions on both Thursday and Friday. All of

this planning was a significant amount of effort and generally

consumed the program chair’s attention. All cash inflows

and outflows were handled by the AAA staff members.

They collected registration fees, paid the hotel bills, etc.,

charging or crediting the region’s accounts. The AAA-MW

steering committee president would receive periodic account

activity reports. Prior to 2002, the AAA-MW meetings had

generally resulted in an increase in cash flow and the steering

committee had little need to worry about finances.

BACKGROUND

At the August 2002 meeting of the AAA-MW steering

committee, the committee learned that the spring 2002

regional meeting showed a loss of $14,389.13. The

comparison of 2001 and 2002 is shown in Exhibit 1.

The 2002 AAA-MW regional meeting had been held in

Milwaukee in March and the attendance at that meeting

was 170. This was a 30.6 percent drop from the previous

year’s meeting held in St. Louis, and one of the few times

in the region’s recent history that the meeting attendance

was below 200 attendees. The committee believed the main

reason for the low attendance was reluctance to fly (travel)

so soon after the after the 9/11 terrorist attack. In addition,

the committee believed the location (Milwaukee, Wisconsin)

in early spring was difficult to travel to and may not have

been appealing. Therefore, the committee was satisfied that

the net cash outflow for the 2002 meeting was an anomaly

and there was no need for more investigation. As such, the

committee proceeded to discuss the plans for the 2003 AAA-

MW annual meeting, which was to be held the following

spring at the Millennium Hotel in St. Louis. The Midwest

region had the policy of holding the annual meeting in St.

Louis every other year and, because of the central location

and more favorable spring weather, the St. Louis meetings

had always been well attended. For that reason, the

committee was not concerned that the 2003 meeting might

result in a loss.

Exhibit 1 Comparison of 2001 and 2002

Financial Report AAA Midwest Region For years ending September 30, 2001, and September 30, 2002

09/01-08/02 09/00-08/01

Attendance 170 245

INFLOWS

Mid-year Meeting

Registration $ 14,835.00 $ 20,125.00

Contributions 0.00 1,990.00

Exhibitor Fees 4,200.00 4,500.00

CPE 2,400.00 3,270.00

Total Meeting $ 21,435.00 $ 29,885.00

Interest 1,313.29 4,312.20

Total Inflows $ 22,748.29 $ 34,197.20

OUTFLOWS

Mid-year Meeting

Printing $ 2,890.55 $ 2,425.52

Mailing 752.35 470.17

Exhibitor Expense 354.82 460.00

Food/Bev 28,527.36 18,490.63

Audio Visual 0.00 2,965.85

Speakers 469.76 1,477.92

Mtg Coord 2,231.05 0.00

Postage 55.97 0.00

Travel 0.00 184.79

AAA Staff 154.00 105.00

CPE travel 350.00 1,990.00

Total Meeting $ 35,785.86 $ 28,569.88

G&A 1,351.61 1,590.02

Total Outflows $ 37,137.47 $ 30,159.90

Net change in assets $(14,389.18) $ 4,037.30

Beginning Cash 88,783.55 84,746.25

Ending Cash $ 74,394.37 $ 88,783.55

IMA EDUCATIONAL CASE JOURNAL VOL. 4 , NO. 3 , ART. 3 , SEPTEMBER 20112

The March 2003, AAA-MW meeting was held and

followed the typical two-and-a-half-day format, with

participants attending a number of CPE sessions and other

activities included in their registration fee. The schedule of

events for the 2003 AAA-MW annual meeting is shown in

Exhibit 2.

Immediately after the meeting, during the Saturday

steering committee luncheon meeting, the new AAA-

MW president (the 2003 program chair) presided over the

meeting. As normal, the event coordinator attended and

reported the final attendance numbers. The attendance was

185, which was higher than the previous year’s attendance

of 170, but still lower than the 200 or more expected. The

steering committee, not yet having any financial figures from

the meeting, did not consider that the low attendance might

result in a loss. Therefore, the remainder of the meeting was

spent discussing the plans for the 2004 meeting in Kansas

City and the plan for the 2005 meeting, which would be back

in St. Louis.

The steering committee met again in August 2003 at the

AAA national meeting and received from AAA headquarters’

staff the financial information about the March 2003 meeting.

(See Exhibit 3.) The committee was shocked to find that

the spring meeting had resulted in a loss that was almost

twice the loss incurred in 2002. If this pattern continued, the

Midwest region would be bankrupt within a couple of years.

Concerned, the committee decided to appoint a treasurer.

The official duties of the treasurer would be to receive

monthly financial reports of the AAA-MW from the AAA and

report on the AAA-MW region’s financial situation at steering

committee meetings and the annual meeting. First, however,

the treasurer would need to investigate the 2003 loss.

REQUIRED

1. As treasurer, determine what additional information you

would like.

2. Analyze the information and prepare a report for the

steering committee explaining the losses.

3. Provide suggestions to the steering committee on how to

avoid future meeting losses.

IMA EDUCATIONAL CASE JOURNAL VOL. 4 , NO. 3 , ART. 3 , SEPTEMBER 20113

ABOUT IMA With a worldwide network of more than 60,000 professionals,

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IMA EDUCATIONAL CASE JOURNAL VOL. 4 , NO. 3 , ART. 3 , SEPTEMBER 20114

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