Management Innovation

SOLUTIONS CANVAS Project Name Team Members

START SELECTED SOLUTIONS

ASSUMPTIONS Write out a list of assumptions associated with your selected solution. Then determine level of uncertainty and importance by circling either low, medium, or high.SOLUTIONSTORMING

Brainstorm a list of various solutions that solve the jobs-to-be-done of your target customers. Remember the 1:7 ratio--it takes ~7 ideas to find a good one that will stick.

TOP POTENTIAL SOLUTIONS

IMPORTANCE LOW MEDIUM HIGH

UNCERTAINTY LOW MEDIUM HIGH

TYPE OF UNCERTAINTY DEMAND TECHNICAL EXTERNAL

IMPORTANCE LOW MEDIUM HIGH

UNCERTAINTY LOW MEDIUM HIGH

TYPE OF UNCERTAINTY DEMAND TECHNICAL EXTERNAL

IMPORTANCE LOW MEDIUM HIGH

UNCERTAINTY LOW MEDIUM HIGH

TYPE OF UNCERTAINTY DEMAND TECHNICAL EXTERNAL

IMPORTANCE LOW MEDIUM HIGH

UNCERTAINTY LOW MEDIUM HIGH

TYPE OF UNCERTAINTY DEMAND TECHNICAL EXTERNAL

IMPORTANCE LOW MEDIUM HIGH

UNCERTAINTY LOW MEDIUM HIGH

TYPE OF UNCERTAINTY DEMAND TECHNICAL EXTERNAL

IMPORTANCE LOW MEDIUM HIGH

UNCERTAINTY LOW MEDIUM HIGH

TYPE OF UNCERTAINTY DEMAND TECHNICAL EXTERNAL

In situations of uncertainty (demand, technical, economic, or environmental), use these Build-

Measure-Learn loops to validate and iterate on your Problem, Solution, and Business Model

EXPERIMENTING Place a single 3x3 sticky note in each box.

Proceed down each TEST column. Record your progress over time

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HYPOTHESIS A specific, measurable description of your Leap of Faith Assumption. If we do X, then Y% of customers will behave in way Z

PROTOTYPE & EXPERIMENT Create a prototype and experiment that you can run as quickly and cheaply as possible. Don’t just confirm, learn. Include ways to capture surprises, as well as real behaviors important to your idea.

TARGET METRIC Commit to a minimum success threshold.

Choose a number high enough to get you and your team excited if true, and relative to the experiment you are conducting.

ACTUAL RESULTS What actually happened?

Record the actual metrics generated during your experiment, paying close attention to new behaviors and surprises

INSIGHT & JOBS What jobs-to-be-done did you observe?

Record your findings on the stakeholder’s function, social, and emotional jobs. Remember to begin with a starter phrase such as “Help me to ____________.”

DECISION Take your next step - move forward

Look for a trend in your evidence over time. No single experiment holds all the answers. Iterate? Persevere? Pivot?

Run your experiments as quickly and frugally as possible.

What new evidence did you generate?

Is your decision based on the evidence you generated?

LEAP OF FAITH

ASSUMPTION

LEAP OF FAITH

ASSUMPTION

Something accepted as true without evidence. The most critical assumption you are making about your idea at this time, for which you have the least amount of evidence.

TEST

Discuss what you learned.

Launch your experiment. Launch your experiment. Launch your experiment. Launch your experiment. Launch your experiment.

Discuss what you learned. Discuss what you learned. Discuss what you learned. Discuss what you learned. Discuss what you learned.

Go to next test Go to next test Go to next test Go to next test Go to next test Go to next test

Launch your experiment.

TEST TEST TEST TEST TEST

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VISION Short, customer-insight-driven vision for problem you will solve

CUSTOMER PERSONA A vignette of your target customers’ functional, social, and emotional needs

SOLUTION A short description of the solution you have developed, along with the prototype you have created

BUSINESS MODEL The key elements of your solution that will create, deliver, and capture value