Business Plan & Excel

· Social Responsibility

Company Description

Topmark Café is a catering business that operates under the food catering and beverages industry, located in the heart of Applewood Mott Estate, Vienna, VA. The name "Topmark Café" has a huge significance in attracting customers to its premises because it denotes that they offer high and top-notch services that match with the best quality when it comes to their services, including their food. The Café currently offers assorted snacks, including hot and cold coffee beverages, pastries and desserts, cookies, coffee cakes, and muffins. The Topmark cafe menu will include other snacks such as sugarless biscuits, brown bread, ice sugar cakes, other non-alcoholic drinks, and beverages such as soft drinks will be included in the café menu.

Bottom Line Analysis

Profit: Topmark Cafe  looks forward to maximizing profit. This will not only help the business to survive and achieve a competitive edge in the market but also meet the needs of its people and the planet (environment). The approach to maximize profit will entail converting one-time customers into regular customers and encourage referrals. This will require marketing the business thoroughly.  Employees, shareholders, and customers will be encouraged to refer their friends, families, and neighbors.      

People: Topmark Cafe's ambition is to promote the quality of life for its customers, shareholders, and the community at large. To its employees, the business will provide conducive working conditions, organize training and development programs to equip them with enhanced skills and customer service expertise, and ensure they are satisfactorily compensated. The community will benefit from health care programs to teach them about lifestyle diseases.     

Planet: Topmark Cafe' intends to put more efforts in reducing its negative effects on the environment. To eliminate its impact on the environment, the business will use the 3R-strategy of reducing, reusing, and recycling to achieve ecological sustainability. This will entail reducing waste, reusing containers, and recycling materials to ensure no unwanted waste is released into the environment. The business will also invest in energy-efficient appliances to reduce energy consumption. This will significantly reduce energy costs and, in turn, maximize profit for the company.