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SocialMediaUseinWorkplace.pptxSocial Media Use in Workplace
Name
Institutional Affiliation
Date
Social Media aspect in workplace
Use of social media in the workplace continues to grow.
The growth in the social media in the business industries is on the rise.
Social media forms part of the marketing strategies.
For an organization to be successful, social media must be embraced(Michael, 2016).
Cont’d
There is a continuous growth in the use of the social media in the workplace. Social media use is growing in the business industries. Every organization that yearn to be successful must embrace the use of the social media. Social media forms part of the marketing strategies by the organizations.
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Social media improves the communication as well as interaction between the workers
Social media interaction can occur through using internet tools like phones, personal computers, and laptops
Its use is becoming noticeable in many organizations(Society for Human Resource Management, 2016).
Cont’d
The use of social media in the workplace can be through internet tools like internet such as smart phones, laptops, and personal computers. Social media serve a primary purpose of improving communication as well as interaction between employees. Managers have to promote and control the use of social media in the workplace.
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Cont’d
Promotion of the services
Generation of the new business
Increasing the web traffic to site
Building of the organizational brand recognition
Gaining an insight into the clients as well as the new industries(Society for Human Resource Management, 2016).
The importance of Social Media in workplace
Social media in the workplace is important because it helps in the building of the organization brand recognition. It helps in gaining an insight into customers and new industries. It also promotes the services, produces the new businesses, and increasing web traffic to site.
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Social media offers a forum for organizational support to the clients
Offers immediate access to data
Allows for easy sharing of information
It is another platform for organization and customer interaction.
Cont’d
Social media offers another avenue for client-organizations’ interaction; it provides platform for sharing information; offers immediate access to information; and provide a customer support by the organization.
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Creating of tattling to the management of the organizations.
Disclosure of the confidential information to the public thus putting the organization at risk
There is exposure to network attacks like the malware, spyware, and the adware.
Risk of using social media
The use of social media exposes networks to attack whereby the actions of the employees compromises the organization. There is likelihood of distributing confidential information for example posting of the statistical number of the followers and their views; there is also an issue of tattling to managers concerning other worker’s personal posts on the social media.
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Organization is capable of keeping track of their members through social media policies
Employees gets the chance of posting or tweeting their concerns pertaining to workplace
Social media policies is an onboard or human resource training efforts of the workers
Employees can correct the management through the use of social media policies.
Social Media policies of the organization
It is essential for the organizations to keep track of what the members as well as the employees are tweeting and posting about especially those issues related to workplace. Social media policies forms part of the onboarding or the human resource training efforts to the organizational employees. Employees are given a chance of sharing their thoughts through the social media policies of the organization.
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Social networking helps in:
Defining the organizational social networking
Establish a precise and defined purpose of the social media policy
Communicating the importance of social networking and the inclusion of the policies
Offer a precise platform for educating the workers.
Proper professional communication through social media platforms
Effective social networking policy of the organization controls the interaction of the employees in the social media. It defines what the organization means when it refers to social networking. It establishes clear and defined purpose for the policy. It communicates the benefits of social networking and having a policy. It also provides a clear platform for educating employees
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Social media network of the firm considers the legal impacts of failure to abide by the law
It is the decorum and the secret information at jeopardy.
Social media policies talks about productivity in terms of the social media networking.
It establish an anticipated behavioral principles in using the social media(Society for Human Resource Management, 2016).
Cont’d
Social networking policy takes into consideration any legal consequences of not following the law, it refers to the propriety and the confidential information at risk, it talks about productivity in terms of social networking; establishes the expected behavioral norms in the use of social networking. Offers guidance concerning social networking that could be linked with the firm.
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Missing the chance of building organizational team
Failing to engaging workers in technology
Missing on the improved client’s service
Missing the potential customers and the connection with other customers.
Missing the chance of enjoying the free advertisement(Michael, 2016)
What can be missed by the organizational that fails to embrace social media
An organization not embracing social media would be missing free advertising. The organization would miss the potential customers as well as connection with customers. There would be a miss in the improved clients’ service. These organizations would not engage employees in technology as well as failure in building a team.
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It is the planning and execution of advertising campaigns through the use of social media channels.
There are several clients hanging in social media.
These clients can be attracted to the organization through social media advertisement
Effective correlation with the customers makes them gain trust , believe in the trustworthiness of the firm, prefer to work with the firm, and later they become reliable clients. (Society for Human Resource Management, 2016)
Social Media in Advertisement
Social media advertising is the planning as well execution of the advertising campaigns through channels. Clients are hanging out in the social communities. The advertisement through social media enable the organizations to meet different kind of people who can eventually become the customers. Building effective relationship with the customers during the advertisement leads to trusting, believing in the credibility, wanting to work with the organization, and ultimately becoming loyal clients.
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Michael, C. (2016, September 16). The impact of social media on advertising. Retrieved February 9, 2018, from CompuKol Communications LLC: https://www.compukol.com/the-impact-of-social-media-on-advertising/
Society for Human Resource Management. (2016, January 19). Managing and leveraging workplace use of social media. Retrieved February 9, 2018, from SHRM: https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/managingsocialmedia.aspx
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