social media consultation document.
jacksonadam86
socialmediausedoc2.docx5-2 Final Project Milestone Two Jackson
Adam Jackson
Professor Cole
COM 310
February 10, 2020
Social Platforms and Business Examples
The development of technology and the internet has led companies to incorporate different methods that will help grow its business. Among the strategies used is the increased use of social media platforms, in which the firms can interact with their customers, either to increase brand awareness or to gather feedback from the users (Momany, & Alshboul, 2016). Supportive Networking Society (SNS Ohio Media) is one of the companies that should use social media as a method of growing its business and meet more companies
Business goal
SNS Ohio Media is a firm whose goal is to provide networking opportunities for its clients. The company supports collaboration between different businesses and individuals, which is geared towards ensuring professional growth as well as the development of the organizations. Due to the nature of its operations, the company can make good use of social media to reach more of its customers and to ensure that more people can discover its activities, which will contribute towards the success of the firm.
Developed in 2010, Instagram has become one of the fastest-growing social media platforms. This site is an essential tool for a business aiming to reach many clients, more so because of the features that it provides. For instance, SNS Ohio Media can expand its reach to many other companies by using hashtags to increase popularity. Best practices in using Instagram include collaborating with other companies by mentioning them in the content provided on the Instagram page.
Additionally, sharing customer success stories can also be a great way of reaching more people. Instagram supports visual content. Therefore, whatever the company posts should explain what the organization does by presenting it creatively. SNS Ohio Media’s business is service-based, which means that the firm should share content that shows the viewers behind the scenes and process followed to ensure that success is attained.
This social media platform is considered as one of the cheapest methods of online marketing. One of the reasons why it is ideal for this company is because it allows the firm to share its business information with Facebook users. By clicking on the company’s profile, it is easy to get information concerning what it does and services offered, as well as the periods within which it is in operation. Other than raising brand awareness through videos and photographs, Facebook provides a platform in which companies can engage with its customers, whereby users provide feedback and suggestions concerning what the firm ought to do to improve its services.
Effective and Ineffective Use of Social Media
One of the best practices in the use of social media in companies is cross-channel marketing. It involves the use of different platforms to reach to the customers (Stephen, 2016). Casper is an excellent example of a firm that uses this method, whereby it uses Facebook, Youtube, Twitter, and Spotify, among other channels, to reach its customers. Ineffective social media use occurs when a firm fails to research before posting content, thus angering the viewers. For instance, Dove posted an advertisement on its social media platform in which a black woman turned white after using the company’s body lotion. Such content angered the viewers, lowering the popularity of the product as many people felt that the company was sending the wrong message concerning beauty. Therefore, before posting any content, adequate research must be carried out to ensure that it sends a positive message.
References
Momany, M., & Alshboul, A. (2016). Social Media Marketing: Utilizing Social Media To Advance Brand Awareness And Increase Online Sales. International Journal of Business, Marketing, & Decision Science, 9(1).
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, 10, 17-21.
