Marketing

ALTERNATIVE MAJOR ASSIGNMENT

Please review the literature on the influence of social media (in all its forms) from a marketing perspective. Specifically, report on the affect it has on consumer behavior:

a. Positive or negative word of mouth.

b. Beliefs and attitudes.

c. Perceptions of brands

d. Buying behavior etc.

You will need to write 6 to 7 pages (double spaced) in a word document and list the reference articles you used. You also will need to list at least five articles, 2 of which must be from scholarly journals.

Please submit this to me via e-mail on the completion of this project.