NOVA A

Criteria

Levels of Achievement

Content (70%)

Advanced

Proficient

Developing

Not Present

Points Earned

Structure: Provides a discussion of the current status of social networks and their role in marketing communications in organizations. Discusses vision and mission and why their social media efforts are lacking. Paper is 7-9 pages.

18 to 20 points

All facets of this area are fully detailed in the paper.

16 to 17 points

The paper is at least 7 full pages long (not counting title pages, abstract and references); the discussion of one of the remaining areas of this rubric was not robustly discussed.

1 to 15 points

The paper is less than 7 full pages long (not counting title pages, abstract and references); the discussions were not deep or robust.

0 points

Student did not respond.

Content: Relating the SWOT analysis clearly to the organization's current social media efforts 

14 to 15 points

The SWOT fully discusses the state of the current social media efforts.

12 to 13 points

The SWOT is not complete, with no more than one area of the SWOT handled weakly.

1 to 11 points

The SWOT is not complete, with more than one area of the SWOT handled weakly.

0 points

Student did not respond.

Content: Offers a creative strategic approach to the selection of social media for the organization's central audience

23 to 25 points

There is a creative approach to selecting social media to reach the organization's central audience.

20 to 22 points

The selection of social media does not illustrate a creative approach to social media outreach to the central audience.

1 to 19 points

The selection of social media does not match up to the description of the central audience.

0 points

Student did not respond.

Structure (30%)

Advanced

Proficient

Developing

Not Present

Points Earned

Content: Describes the type of content that would be provided for each tool, and it includes examples of content that are inspirational, engaging and relevant to the central audience

23 to 25 points

The student clearly explains proposed content for each social media; student clearly explains how this content is relevant, engaging and inspirational to the central audience.

20 to 22 points

The student clearly explains proposed content for each social media; student does not clearly explain how this content is relevant, engaging and inspirational to the central audience.

1 to 19 points

There is no discussion (or a weak discussion) about proposed content; discussion about how the content relates to the central audience is missing.

0 points

Student did not respond

Structure: At least 12 sources are cited in the paper and included on the references page. Citations and references are in APA format; proper spelling, grammar and sentence structure are used.

14 to 15 points

There are 12 or more sources in accurate APA format; there are no spelling, grammar or structure issues in the paper.

12 to 13 points

There are 11 or more sources in accurate APA format; there are no more than one or two spelling, grammar or structure issues in the paper.

1 to 11 points

There are 11 or fewer sources; APA sourcing is not accurate; there are more than three spelling, grammar or structure issues in the paper.

0 points

A title page is not present and/or there are more than 5 errors in current APA format in the required items.

Total

100

Instructor's Comments: