Cisis communication and social media

Social Media Plan Analysis 1

Social Media Plan Analysis 3

Social Media Plan Analysis

Andrew Brown

Post University

THIS WAS THE FIRST HALF OF MY PROJECT FROM LAST WEEK WHICH COULD HELP!!!!!

Objectives

Operational objectives (NVERS, n.d.):

· To try to minimize human injury and property damage in emergencies.

· Obtain strategic goals supporting an approach that collaborates emergency preparedness, coordination in its operations, and recovery.

· To assess and standardize the process, the technology, and plans used in emergencies throughout the region.

· Train responders for evaluative incidents by training, conducting exercises, and the obtaining of resources

· Provide a national forum to resolve the common preparedness together.

Communication objectives (NVERS, n.d.).

· To facilitate tactical response by calming fears and managing expectations.

· To seek the public’s cooperation.

· To install confidence in the public by providing timely, accurate and understandable information.

· To save lives and reduce injuries by educating on the proper and the protective actions taken to reduce risk.

· To inform, educate and change behaviors and attitudes in preparation for emergencies and when they occur.

Platforms

Facebook: states that it’s within the National Capital Region in Northern Virginia and is comprised of 25 towns, cities, and counties with approximately two million residents. It describes why it was formed, and the regional approach it supports and uses that is preparedness, response, mitigation, and recovery across jurisdiction and discipline boundaries during day to day emergencies and multi-jurisdictional and multi-disciplinary incidents through strategic planning, priority setting, information sharing, training, exercises, equipment acquisition, and policy making.

Audience.

Adults between the age of 18-50 years.

1. Channels.

Tv channels.

CBS, NBC,ABC, FOX, FOX NEWS CHANNELS, MSNBC, CNN, ESPN, Univision, TLC, HGTV, Hallmark channel, ION, TBS, History, Discovery Channel, Telemundo, TNT, Food Network, USA Network, A&E, ESPN Sky Sports are some of the most watched cable channels globally (Schneider, 2020).

Radio channels

The Dave Ramsey show a financial talk targeting adults mostly of age between 30 and 50. Morning edition news magazine targeting ages of 25-50. The Marketplace program targeting adults of between 30 and 50. The Sean Hannity Show, a conservative talk targeting adults and old people (Schneider, 2020).

2.

News

Fox news was a top 10 network in adult’s age between 18-60, despite its bias that it’s old. Since the pandemic its view age has increased by 43%. It had its best year having more than 3 million viewers in primetime. CNN a news channel that has seen increase jump to 95%. It’s appropriate for all audiences. In 2020 CNN had its most watched prime time ratings ever in 2020 with total viewers and the key 25-24 news demo. MSNBC viewage increased by 23% (Schneider, 2020).

Entertainment.

CBS has a sizeable percentage of the audience. It gained 20.4 million viewers from the release of a single series. It targets all audiences more so adults between the ages of 18-45 (Bhasin, 2018).

Sports.

ESPN is the leading TV channel with an estimated 91, 405,000 paid television users. Sky sports is one of the best sports channels also, especially in the United Kingdom especially with 11 million customers (Bhasin, 2018).

Mobile

ABC mobile news mobile app for has more than 14 million users weekly. Mostly on Australian news aged also 20 and above. ABC mobile app has been vastly received dominating third-party platforms. In Australia it’s been number one on news on Apple News with 3.6 million monthly audience, number one on Instagram with 700,000 followers and number two on face book with 4.5 million page followers (Bhasin, 2018).

Old TV channels also grew examples being of Grit who increased by 6%, Heroes and Icons who also increased by 6%, and Family Entertainment TV who went up by 5%. These channels audiences is of 50 and above sometimes even 60 and older (Schneider,2020).

Facebook and twitter are the most popular social media platforms with Facebook having around 2.9 billion users worldwide while Twitter has 290.5 million monthly active users globally and are considered to be two of the most credible social media platforms out there (Hughes et.al., 2012).

3. The audience’s locale is urban because as there is a large size and high number of viewage especially in developed areas and countries with good cable services and fast internet services.

4. Differences in communication channels occurs along the scale of rich to lean. Rich channels interact more with the audience offering exchange between the viewer and the broadcaster. Lean channels offer information that’s trimmed or sub-standard without enough facts (Lumen, n.d.)

5. On social media, using twitter and face book is the most effective way of communicating a crisis (Hughes et.al. 2012). Airing on TV and announcing on radio stations especially those with a high traffic of viewers and listeners can be effective.

6. The National Emergency Management Authority is another agency dealing with disaster crises and management which people trust also (Reliefweb, n.d.).

Rural areas deal more effectively with big emergencies than urban areas before they happen. However, there is resource limitation, access to healthcare, remoteness and geography, low population density, and communication issues limitations in the rural areas compared to the urban (Adahal, n.d.).

Reference

Adahal, S. (n.d.). Varying Cultures in Modern Crisis Management. Retrieved from https://puolustusvoimat.fi/documents/1951249/2094941/FINCENT-Publication-2009-20162202.pdf/0e14bf4c-2bb7-48b1-b7c5-9b042123b678

Bhasin, H. (2018, June 23). Top TV Channels in the world. Retrieved from https://ucaas.avaya.com/cp-na-secure-remote-collaboration-reg?CTA=21-SP-GL-METIRGY-SEM&TAC=21-SP-GL-METIRGY-SEM&utm_campaign=spaces&r=y&gclid=Cj0KCQiA2NaNBhDvARIsAEw55h

Hughes, D. J., Rowe, M., Batey, M., & Lee, A. (2012, March). A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage. Retrieved from https://www.researchgate.net/publication/233795764_A_tale_of_two_sites_

Lumen. (n.d.). Communication Channels, Flows, and Networks. Retrieved from https://courses.lumenlearning.com/wmopen-introductiontobusiness/chapter/communication-channels-flows-and-networks/

NVERS. (n.d.). Together, our coalition is building emergency preparedness capabilities that can’t be achieved alone. Retrieved from https://www.nvers.org/about

Reliefweb. (n.d.). National Disaster Management Authorities. Retrieved from https://reliefweb.int/national-disaster-management-authorities

Schneider, M. (2020, December 20). Year in Review: Most-Watched Television Networks — Ranking 2020’s Winners and Losers. Retrieved from https://variety.com/2020/tv/news/network-ratings-2020-top-channels-fox-news-cnn-msnbc-cbs-1234866801/