Social media
Aahana03
SocialMediaMarketingProject-Template.pptxSocial Media Marketing Project
[Company Name Here]
Company Name -
Website:
Facebook:
Instagram:
Twitter:
The company you select must be active on Facebook and Instagram and/or Twitter.
*Active means they must have posted to both platforms within the past 3 months.
2
Owned Media - [Example]
[Paste your screenshot here.]
In 2-3 sentences explain the owned media screenshot for your company.
3
Paid Media - [Example]
[Paste your screenshot here.]
In 2-3 sentences explain the paid media screenshot for your company.
4
Earned Media - [Example]
[Paste your screenshot here.]
In 2-3 sentences explain the earned media screenshot for your company.
5
Customer Persona
| Persona Name: | Background: |
| Demographics: | Goals: |
| Challenges: | Device & Internet Usage: |
Persona name - Give your persona a name.
Background - Lifestyle, profession/industry, location, education, etc.
Demographics - Age, gender, income, family status, etc.
*Age can be a range.
Goals - Tasks they are trying to accomplish.
Challenges - Pain points they need to overcome to be successful.
Device & Internet Usage - How they interact digitally.
6
Facebook Post
[Paste your screenshot here.]
List the 2 components used:
In 2-3 sentences explain how the company successfully used each component and/or could improve the post.
7
[Platform] Post
[Paste your screenshot here.]
List the 2 components used:
In 2-3 sentences explain how the company successfully used each component and/or could improve the post.
8
Facebook Influencer
[Paste your screenshot here.]
In 2-3 sentences explain what makes this person/business a good influencer using at least 3 of the 5 components of a good influencer.
9
[Platform] Influencer
[Paste your screenshot here.]
In 2-3 sentences explain what makes this person/business a good influencer using at least 3 of the 5 components of a good influencer.
10
Facebook Advertising
[Paste your screenshot here.]
In 2-4 sentences explain the targeting, objective, and ad format for each advertisement.
11
[Platform] Advertising
[Paste your screenshot here.]
In 2-4 sentences explain the targeting, objective, and ad format for each advertisement.
12
Advertisement Explanation
[Enter explanation here.]
