Assignment #4: Presentation Recording
1extraoadinaaygentqeman
Socialmediamarketing.pptxIMPORTANCE OF SOCIAL MEDIA MARKETING
Christopher James Russell II
Professional Communications
ENG 315
Strayer University
Saraswathi Lakshmanan
Social media and business
introduction
More people are increasingly spending time online.
Much of the online time is on social media.
By 2019, there will be 3 billion social media users (Kaplan & Haenlein, 2010).
This opens new avenues and opportunities for businesses.
Social media has several benefits to business companies.
SOCIAL MEDIA DRIVES MORE TRAFFIC FOR A BUSINESS
There are 2.7 billion social media users worldwide (Fuchs, 2017).
An access to social media customers boosts traffic.
Social media posts increase access to new web content.
Social media posts attract the targeted customers easily.
New products or services can be known via social media.
Social media boosts site’s seo ranking
Social media post attracts more traffic (Kasemsap, 2017).
More traffic increases a site’s SEO rank.
Sharing and re-sharing of web content via social media is recommended.
Great content attracts more traffic.
A higher SEO rank increases the likelihood of new customers
Customers are likely to settle on highly-ranked sites.
Social posts enhance connection to customers
Sharing and re-sharing of social media posts is significant.
Sharing and re-sharing increases the reach to customers.
Through social media, a business connects to:
Consumers
Industry leaders
Other experts
Understanding consumers using social media
Social media leads to more interaction with customers (Kasemsap, 2017).
More interaction gives the business an insight of customers’ lives.
More interaction gives the business an insight of customers’ behaviors.
More interaction gives the business an insight of customers’ preferences.
Understanding customers’ preferences and behaviors boosts sales.
Sales are boosted by redefining product and service strategy.
Social media is the key to customer service
Customers expect quick response to their issues.
Social media allows quick response to customers.
Quick response keeps a company's public image (Tuten & Solomon, 2017).
Few companies are able to move swiftly to customers’ issues (Tuten & Solomon, 2017).
Social media is the answer.
Social media builds brand loyalty
More connection and rapport is build via social media.
More information is shared on social media.
Customers get responses on time.
Customers know the company values them.
Customers are more likely to be loyal to businesses that care for them (Khasawneh, 2017).
Social media boost sales
More customers are acquired on social media.
Social media increases brand presence amongst consumers (Kasemsap, 2017).
Consumers can be motivated via social media.
Ways of motivation include the use of coupon codes on social media platforms.
Motivation drives more sales.
Social media enhances brand authority
Social media helps businesses to build positive public image (Kasemsap, 2017).
Customers appreciate the company’s customer care services.
More customers advertise on social media on a company's behalf.
The company becomes popular & dominant amongst consumers.
This results into brand authority over rival brands.
Social media as a market awareness tool
Social media posts elicit reactions and views from consumers.
The views can be used as marketplace data.
Such data is useful in understanding the consumers.
Social media is thus a complimentary research tool (Kasemsap, 2017).
Demographics of customers can also be observed.
summary
Social is important for business companies.
It attracts more customers and traffic.
It enhances brand loyalty and authority.
It boost sales and serves as a research tool for consumers.
All these advantages justify the reason a company needs to active on social media.
References
Fuchs, C. (2017). Social media: A critical introduction. Sage.
Kaplan, a. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business horizons, 53(1), 59-68.
Kasemsap, k. (2017). Professional and business applications of social media platforms. In analyzing the strategic role of social networking in firm growth and productivity (pp. 427-450). IGI global.
Khasawneh, r. T. (2017). Social media as a new emerging tool of marketing. In strategic uses of social media for improved customer retention (pp. 1-10). IGI global.
Tuten, t. L., & Solomon, M. R. (2017). Social media marketing. Sage.
