Jefferson Interiors is a business venture that is designed to offer a wide variety of interior design services within the Virginia area. The interior services will give our customers access to products to supplement the design consultation services. Our interior services provide consultation services that will gather for decorations, fabric, furniture designs, and accessories that are suitable for home and offices. Our business offers individual services as desired by individual customers. Our business targets people that like to have a stylish space, but no time to design themselves.(Campbell, Martin, & Fabos, 2018).
The target market is married couples and business men/women. It targets on those households that are very concerned with their wealth status. According to research most of the population in Richmond, Virginia are very conscious about the appearance of their homes and offices. Jefferson Interiors business is registered under sole proprietorships owned by a group of people called Jefferson Group. Our company is situated in the heart of Virginia and it operates in a spacious room to support displays of our designs, and consultation desks (Campbell, Martin, & Fabos, 2018).
Every business needs to make itself known to the public or target audience. They have to go outside and create a market for themselves. The best method to create awareness is through the social media platform that is trending at that time. According to research, the most trending social media platform is live video streaming. Most of our consumers and other consumers would prefer watching a live video rather than reading a blog post. Through articles I came across, it indicated that approximately eighty percent of consumers within our area prefer watching videos about interior design.
Additionally, eighty-two percent would prefer watching a video than reading posts on social media (Campbell, Martin&Fabos, 2018). I prefer this method for our company since most of our customers can access Wi-Fi and our company has a very stable network connectivity that will provide continuous live video update. Additionally, it will be very productive if the company concentrates on Facebook live video; according to research the most effective media platform for live video is Facebook, followed by Instagram (Campbell, Martin&Fabos, 2018). The company will need to invest more in Facebook as compared to other media platforms.
Secondly, Chabot is being integrated with the social media platform. Chabot provides a sense of human response. A good example of Chabot is the Facebook messenger. Chabot’s has existed for a long time but since the integration with the social media, platform users have increased from thirty thousand people to a hundred thousand people (Campbell, Martin, & Fabos, 2018). These bots are growing rapidly since most of them recognize the phrases sent by the users. They are programmed in such a way that provides the automatic response from the user. Finally, they provide irreplaceable human personal touch in human reaction.
Thirdly, the use of micro influencing. Micro influencing involves the use of people who have a large number of people who follow them. These people are followed by people not less than one thousand and not more than ninety thousand. It is always a fact that when a person’s followers are beyond one thousand, one is considered as a celebrity and/or used in business marketing. Within our company, we have very influential people who can be used in influential marketing (Campbell, Martin&Fabos, 2018).
Additionally, these people who are influential are trusted by their followers. Secondly, they can drive a large number of friends to make certain decisions. Finally, the micro influencers will recommend and give support to our products to their followers. According to a Forbes report, the advertisements created by the micro influencers remain for a long period of time in the media platform. To add on that, there are several people in the world; there are several competitors in the world and many businesses in the world. It would be wise for our company to choose wisely the best micro influencer that will boost the sales of the company.
Finally, a paid advertisement is another trending media that can provide the best media strategy for our company. This method may be consuming, but it is the most influential media platform. According to research, by September 2017, Facebook had more than six million advertisers and Instagram followed by an average of three million advertisers (Campbell, Martin, & Fabos, 2018). This mode is preferable for our company because it targets a specific demographic. Secondly, most of the paid advertisement, for instance, Facebook allows you to budget because it controls the amount of time you will need to make your advertisements. Finally, this method will lower its audience to our target audience.
My overall concrete goal for our social media campaign in my marketing strategy is based on Facebook. This is because Facebook has over 1.32 billion users on a daily basis. According to research, Facebook is mostly used (Campbell, Martin, & Fabos, 2018). It can be accessed anywhere at any time. With my strategy in our company, we will combine micro influencing and Facebook platform. Facebook creates website traffic, provides an online conversation with our target audience.
Additionally, Facebook will be the best platform to create awareness for the consumers. Facebook is a crucial mode to monitor competitors’ way of doing their business. It will make our company implement better strategies for the growth of the business. Through the Facebook comment boxes, we can find personalized opinions from customers concerning our business.
Facebook is a platform that helps you to come up with a reasonable budget. Through Facebook, you can send personalized messages to your target customers through the Facebook messenger. In the case of our business, this strategy will allow more of the customers to view our products without necessarily having to visit our store. It will be cost effective for both consumers and our company. Finally, Facebook provides guidance on how to advertise on their platform (Voorveld, Noort, Muntinga & Bronner, 2018). This will allow our company to save much on their time and resources required to set up advertisement.
After identifying my overall concrete goal, which is Facebook, I decided to come up with the following micro goals for my facebook platform. Firstly, I will need to identify the number of tagged photos in my advertisement. This strategy will allow the company to track the flow of information within the platform. Secondly, a micro goal that needs to be followed up is the replies send by the audience (Voorveld, Noort, Muntinga& Bronner, 2018). These will be tracked through the Facebook inbox or comments. The larger the number of comments and replies from the user, the higher the chances of a business of having more customers and the larger the profit the company will make (Campbell, Martin, & Fabos, 2018). Finally, fill out some forms for future auditing. This will help the company from misusing it resources and finally not making the profit, filling the forms is the best tracking method for the success of the company.
In my strategy, I will be using the pull strategy. This strategy involves making our products and services visible to the consumers through the use of the media platform which I explained above (Campbell, Martin, & Fabos, 2018). Through the method, we will be able to create an urge for the consumers who have interests to come back looking for answers from our company. This strategy as compared to the push strategy which targets short term sales, targets on long time term sales strategies.
Pull strategies involves the use of marketing channels like websites and search engine optimization (Voorveld, Noort, Muntinga & Bronner, 2018). Through social media, our company will be able to create their own content that is believed to be important to their intended customers. The customers will be pulled to the marketplace through this mode. However, in order to be successful in the pull strategy, one needs to use the push strategy first. The push strategy will enable the company to get off the ground. Additionally, the pull strategy gives a long terms success. Even though pull strategy will require a lot of money in order to make our services and products known to our target customers. Finally, through this strategy, there will be an increase in demand which will finally pull the customers to the design and services that we are providing.
In conclusion, every strategy has its own merits and demerits. Every business needs to implement the following qualities in order to be successful. Every business person needs to have patience. Every step comes with challenges, through patience there will be a successful marketing strategy. Secondly, you need to be flexible (Xu, Hatt, ET. Al 2018). Using the pull strategy is required to look for new ways to make the target customers be aware of the product and services offered by the company. Finally, curiosity is another virtue that will allow the company to maintain its standards in terms of their demographics. Through curiosity, the desires and wants of the target customers are identified (Campbell, Martin&Fabos, 2018)
References
Campbell, R., Martin, C., & Fabos, B. (2018). Media essentials: A brief introduction. Bedford/St. Martin's.
Voorveld, H. A., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: The differentiating role of platform type. Journal of Advertising, 47(1), 38-54.
Xu, Q., Hatt, S., Lopes, T., Zhang, Y., Bodson, B., Chen, J., & Francis, F. (2018). A push–pull strategy to control aphids combines intercropping with semiochemical releases. Journal of Pest Science, 91(1), 93-103.
benwies.89
Socialmediamarketigplan.docx
0
