Week 4 Assignment: Source Evaluation

Social media in the modern day society plays a great role in influencing people’s behavior and characters. Several social media platforms play this great role of influencing people. Research has shown that social media has been identified as influential by 40% of respondents I making travel decisions, 25% financial services, and 18 % in retail purchase. The main reasons for this tend are discussed below.

The in making travel decisions many young people showed high tendency of seeking social media guidance. Generally, all population age groups showed high tendency in seeking guidance from the posts of their friends and close family members. The generation distribution and the percentage of the people and the influence by the social media is as stated below. The millennials showed a 62% of media influence on their travel decision followed by generation x with 61%, baby boomers and silent generation had the same percentage score of 48%. The research also showed that how the travel agencies advertise themselves on various social media platforms also influence the decision made by the generations.

In the retail industry, the advertisements the generations also proved to be dependent on social media in making purchase decisions. The generation showed a high dependency on the promotions and online reviews made by friends in making decisions on the retail fir to buy their goods and which firm to avoid. The advertisements carried out by this firm both traditionally and social proved to be of great importance in influencing the decisions of the consumers in the various generations.

Word of mouth and promotions proved to be the best tools in influencing the generations followed by online reviews, company websites and finally the financial blogs. Generally social media platforms currently paly a great role in influencing the decisions of consumers in various sectors. If companies in these industries utilize this platforms well then they will surely prosper.