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SocialLearning1.pptx

Social Learning Theory

Jeffrey and Akers

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Learning Theory Principles and Approaches

6 Key Principles: Operant Basics

Positive Reinforcement

Negative Reinforcement

Positive Punishment

Negative Punishment

Discriminative stimuli

Schedule of consequences

Reinforcement and Punishment

Reinforcement

Increases frequency of behavior

Positive = rewards

Negative = punishments

Punishment

Decreases frequency

Positive: punishment given for behavior

Negative: reinforcer removed for behavior.

Timing: Cues and Schedules

Discriminative Stimuli

Occur During or Before

Cues that allow us to anticipate rewards or punishments

Schedule of Consequences (remember deterrence?)

Frequency

Probability

Time to Consequence.

Your Turn...

Introductions

Spokesperson

What’s your favorite cereal?

How does someone become a “sports fan”?

C. Ray Jeffrey

Differential Reinforcement

Non-social stimuli are more important than social stimuli

Physical needs are motivating

Rewards do not need social approval

Six Operant Basics PLUS

Satiation

“overstimulation”

When reinforcers/punishments occur too often their impact declines

Deprivation

Infrequent reinforcement/punishment increases impact when it occurs.

More Jeffrey

Other factors:

Individual histories

Daily experiences

Criminal consequences

Intermittent – not always punished or rewarded in the same way

Consequences can be infrequent and impactful

Past consequences can maintain current behaviors

Updated Factors

Biological and brain-based factors

Interplay between environment and biology.

A Different Learning Theory

Developed by Burgess and Akers originally (1966)

Expanded on by Akers (post 1973)

Social environment is most important

People learn both the behavior and the morality of the behavior

Learning can be direct or indirect

Social structure and disorganization creates “groups”

Have differing reinforcers, punishments, and definitions

Social learning (smaller groups) “mediates” social structure

Intimate rewards, punishments, and behaviors are more important than broader social rewards, punishments, and behaviors

Famous Aker’s Quote

The probability that persons will engage in criminal and deviant behavior is increased and the probability of their conforming to the norm is decreased when they

differentially associate with others who commit criminal behavior

and espouse definitions favorable to it,

are relatively more exposed in-person or symbolically to salient criminal/deviant models,

define it as desirable or justified in a situation discriminative for the behavior, and

have received in the past and anticipate in the current or future situation relatively greater reward than punishment for the behavior (Akers 1998: 50).

Being an Eagles Fan in Philly

The probability that persons will “become an Eagles fan” is increased and the probability of their conforming to the norm is decreased when they

differentially associate with others who are Eagles fans

and espouse definitions favorable to it,

are relatively more exposed in-person or symbolically to rooting for the Eagles (includes gear, sports coverage, football parties/events),

define it as desirable or justified in a situation discriminative for the behavior (learn why it’s okay to spend hours each week watching), and

have received in the past and anticipate in the current or future situation relatively greater reward than punishment for the behavior (Feels good to win, even when losing have a shared social sense)

Critique

Most stable critique is origin of initial favorable definitions

Gets lots of research support

Easily combines with other approaches

Policy

Social Policies

Behavior Modification for those already involved

Environmental Design (Physical environment makes it harder/easier)

Education about morality, prosocial values

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Social Control Theories