Project.

RETAILING TRENDS: SOCIAL COMMERCE

TAB LE

OF CON

TEN TS

02 03 GOALS & STRATEGYWhat is social commerce

01 Why is this important

WHAT IS SOCIAL COMMERCE01

• selling products directly on social media • E-COMMERCE • website or dedicated branded app • different touchpoints for content, community and commerce. • product discovery and research to the check out process

Why is this important

seamless way to shop online.

Customer satisfaction

Couple with decline of stores – corona virus

$ 89.4 Billion market and $604 Billion in 7 years

Competitive market

GOALS & STRATEGY

Brainless for retailers to not want in

Develop a strategy

Combine with other strategies : Content and influencer marketing

Viable Long-term strategy

Discussion Questions As a consumer , How do you feel about social commerce?

As a manager, would you be willing to allocate funds toward this trend? Why and why not

Works cited Chandrayan, Abhinav. “Why Social Commerce Is Important and How to Use It Smartly in Your Business.” The Next Scoop, 29 Oct.

2020,.

Koss, Hal. “Social Commerce Is Replacing the Shopping Mall.” Built In, builtin.com/marketing/social-commerce.

McLachlan, Stacey. “What Is Social Commerce and Why Should Your Brand Care?” Social Media Marketing & Management Dashboard, 3 Nov. 2020, blog.hootsuite.com/social-commerce/.