Analyse the brands performance

Brand awareness (300 words)

Analyse Philips, Schick, BIC and P&G Brand awareness.

Note:

-P&G, and Philips have a strong brand awareness. While Schick have a moderate brand awareness. BIC have the lowest brand awareness. (Use industry source to justify).

Engagement on Social Media (300 words)

Analyse Philips, Schick, BIC and P&G social media platform. Mention how Phillips have the strongest social media engagement with customer. Explain some of the benefit of having strong customer base will help Phillips to get the message out to the target audience (use academic journal to justify).

Distribution (300 words)

Talk about Philips, Schick, BIC and P&G distribution channel.

Note:

-P&G, BIC and Schick have a intensive distribution channel. Many of their products can be found in supermarket and convenient store.

-Philips have a very extensive distribution channel. Can only be found in a few deparemnt store.

Mention how having a intensive distribution channel benfit the company (use academic journal to justify).

CSR (More than 300 words)

Compare Philips, Schick, BIC and P&G CSR.

Note:

-Philips: https://www.philips.com/content/corporate/en_AA/about/sustainability/sustainable-planet.html/.

-P&G: Sustainability, Community Impact, Gender Equality and Diversity & Inclusion.

-BIC: Writing the Future, Together, Commitment to Education and Reducing our environmental footprint

Schick: Community Engagement, Advocating for Social Causes and Equality http://edgewell.com/sustainability/.

Explain how company can benefit by engaging in CSR (increase brand awareness, sale and market share?) use academic journal to justify