SMGT 502 - Marketing Plan: Final Marketing Plan

Running head: MEDIA RELATIONS 1

MARKETING PLAN: MEDIA RELATIONS 3

Marketing Plan: Media Relations

Chet L. Walker

Liberty University

SMGT 502 – Sports Marketing & Public Relations

September 30, 2020

Marketing Plan: Media Relations

Press Release for the Online Marketing of Professional Clubs

Following the laws and regulations regarding the promotion of products and services, the Online Marketing Agency (OMA) announces the ‘World of Professional Clubs’, a series of events that seek to promote professional clubs in the country for one day. The OMA provides more information regarding the event on their social media platforms, including Twitter, Instagram, and Facebook.

On January 21, 2021, the first activity in the promotion series will be held in two different locations, chosen by respective clubs. The events will start at 9.00 am and end at 5.00 pm. The schedule for the two national events is described below.

· Online streaming of the event (throughout)

· Presentation of club representatives

· Celebration of Clubs athletes

· Closure

Supporting Information

The events day will also involve award presentations for both players and attending parties. New fans and followers can participate in the event after registering at OMA’s social media platforms via direct message.

Additional Information

There will be brochures containing information concerning the two events and will be made available to people for free in chosen stores across the country. Please note that event attendance requires registration.

Let us all remember that unity can help us conquer the world of sports together. As the Bible says, “I appeal to you, brothers, by the name of our Lord Jesus Christ, that all of you agree, and that there be no divisions among you, but that you be united in the same mind and the same judgment” (1 Corinthians 1: 10).