SMGT 502 - Marketing Plan: Final Marketing Plan

Running head: SOCIAL MEDIA 1

MARKETING PLAN: SOCIAL MEDIA 5

Marketing Plan: Social Media

Chet L. Walker

Liberty University

SMGT 502 – Sports Marketing & Public Relations

7 October 2020

Marketing Plan: Social Media

Promotion Plan

Business Objectives	Strategic Objectives	Strategy / Tools/ Platform
· Public Exposure · Cost-Effectiveness · Sales increase	· Customer Engagement and Relationship · Sales Leads · Club Awareness	· Facebook, Twitter, YouTube, Instagram · Audio, Video, Pictures, Blogs · Web traffic, subscriptions, Download

Web 2.0

The Web 2.0 approach involves the read-write web that enables interaction among users of the web by generating content. In recent years, most online businesses have resorted to utilizing the Web 2.0 approach due to its content contribution capability (Granitz & Koernig, 2011). Additionally, the approach is useful in the online marketing of professional clubs because it brings web users together, increasing the online reach and engagement. On social media, the most desirable method for promoting products and services is the method that promises the highest interaction and engagement of users (Getting, 2007). For this reason, Web 2.0 stands out as the best approach to apply when it comes to online promotion of professional clubs. The mere feature of Web 2.0 that allows users to contribute and interact by taking part in available information helps with the high outreach for users online on MySpace and YouTube. In this sense, Web 2.0 is the most desirable approach for social media promotion for professional clubs.

Web 2.0 and Integration into the Marketing Mix

The use of Web 2.0 in marketing has become rampant in today’s business world, and the organizations that use this technology have better chances of gaining more clients. However, integrating Web 2.0 to a promotion and marketing mix requires knowledge of the objectives and end-goal for a business. First, the integration of Web 2.0 to marketing brings about the concept and adaptation described as Marketing 2.0. Marketing 2.0 entails utilizing web 2.0 technology and the abilities it provides to improve the interaction between businesses and customers (Krauter, 2016). For this reason, several ways are associated with the integration of web 2.0 and the marketing mix. For instance, the use of social networks, such as Instagram, Twitter, Facebook, and YouTube, enables easy sharing of content and information regarding professional clubs. Additionally, utilizing blogs, content aggregators, sharing communities, and forums help promote professional clubs as social media platforms, and Web 2.0 allows for information reach and content contribution (Lua, 2020). In this sense, incorporating social media and Web 2.0 can help promote professional clubs on online platforms with a high public reach.

Target Market Reach and Significance of Web 2.0

Online promotion of professional clubs focuses on both young and older adults that love sporting activities. For this reason, the target market audience for the marketing plan falls between ages 10 and 60 for people that prefer to follow sports activities and other essential programs. Web 2.0 can be of significance in helping with public reach on social networking sites. Promotion via social media and Web 2.0 provides an opportunity to create cub awareness, secure public reach, and ensure the professional clubs gain a larger following (Constantinides & Fountain, 2008). Moreover, Web 2.0 allows for adopting user-friendly websites that offer content generation increasing user interest and content visibility. The promotion of professional clubs must be done according to law to avoid mishaps. Just like the Bible states, “All things are lawful for me, but I will not be enslaved by anything.” (1 Corinthians 6:12).

References

Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of direct, data, and digital marketing practice, 9(3), 231-244.

Getting, B. (2007, April 18). Basic Definitions: Web 1.0, Web. 2.0, Web 3.0. Retrieved from https://www.practicalecommerce.com/Basic-Definitions-Web-1-0-Web-2-0-Web-3-0

Granitz, N., & Koernig, S. K. (2011). Web 2.0 and marketing education: Explanations and experiential applications. Journal of Marketing education, 33(1), 57-72.

Krauter, C. (2016, October 24). How to Implement a Marketing 2.0 Model. Retrieved from https://datanova.com.au/how-to-implement-a-marketing-2-model/

Lua, A. (2020). How to Create a Social Media Marketing Strategy for 2019 and Beyond. Retrieved from https://buffer.com/library/social-media-marketing-strategy/