SMGT 502 - Sport Market Segmentation

Running Head: PRELIMINARY RESEARCH 1

PRELIMINARY RESEARCH 3

Preliminary Research

Chet L. Walker

Liberty University

SMGT 502 – Sport Marketing & Public Relations

30 August 2020

1. Minor League Baseball: Exploring the Growing Interest in Outsourced Sport Marketing

Burden, W., & Li, M. (2009). Minor League Baseball: Exploring the Growing Interest in Outsourced Sport Marketing (3rd ed., Vol. 18). Morgantown, WV: Sports Marketing Quarterly.

2. Major League Sports Marketing in North America and its Emergence Internationally

Chacko, J. M., & Wagers, L. K. (1999). Major Leagues Sports Marketing in North America and Its Emergence Internationally. Journal of Professional Services Marketing, 20(1), 81–98. doi: 10.1300/j090v20n01_07

3. Proposing the Sports Team Brand Hierarchy Conceptual Framework

Charumbira, L. Y. T. (2016). Proposing the Sports Team Brand Hierarchy Conceptual Framework. International Journal of Marketing and Business Communication, 5(1). doi: 10.21863/ijmbc/2016.5.1.025

4. Online marketing of professional sports clubs: Engaging fans on a new playing field.

Ioakimidis, M. (2010). Online marketing of professional sports clubs: Engaging fans on a new playing field. International Journal of Sports Marketing & Sponsorship, 11(4).

5. Contemporary marketing communications framework for football clubs

Thrassou, A., Vrontis, D., Kartakoullis, N. L., & Kriemadis, T. (2012). Contemporary marketing communications framework for football clubs. Journal of Promotion Management, 18(3), 278-305.

6. Sports Marketing Plan: An Alternative Framework for Sports Club

Silva, E. C. D., & Casas, A. L. L. (2017). Sports Marketing Plan: An Alternative Framework for Sports Club. International Journal of Marketing Studies, 9(4), 15. doi: 10.5539/ijms.v9n4p15

7. Meeting relationship-marketing goals through social media: A conceptual model for sport marketers

Williams, J., & Chinn, S. J. (2010). Meeting relationship-marketing goals through social media: A conceptual model for sport marketers. International Journal of Sport Communication, 3(4), 422-437.