SERVICE MANAGEMENT ASSIGNMENT

BBA223 SERVICE MANAGEMENT Task brief & rubrics (1)

Task 1- Individual Presentation

This first assessment is an individual presentation about the topic of the experience economy. The student is expected to complete the presentation by applying

the theory learned in Units 1 and 2 to a specifical business case. The presentation is individual and must be submitted in pdf format in Turnitin and, the week after

the submission, is going to be presented by the student, in class.

The case that we are going to work is the case for the company NOMAD (https://nomad.nl/). Nomad started out as a manufacturer of travel and camping

products such as sleeping bags, backpacks, tents, (hiking) boots and functional clothing. Established in the 1980s, the brand quickly managed to gain a

leading position within the traditional distribution channels, including shops specializing in outdoor sporting goods, sports shops with an Outdoor

department, chain stores and camping-supply shops. The experience of the Nomad brand revolves around the nomadic existence: the brand explicitly

aims at people who seek meaningful experience by going on trips, both far away and nearby. This sociocultural point of departure (i.e. the idea of travelling

specifically for the interaction with the environment) distinguishes Nomad from most of its competitors that are explicitly concerned with (extreme)

mountaineering and thus cater to those who are concerned with accomplishing something as a way of confirming their own abilities, whereby the

environment is often seen as an opponent rather than as a destination. We are going to analyze the company and its evolution, and the student must:

1. Associate the theoretical concepts explained and learned in class about the “experience economy” to the case.

2. Prepare a short presentation (it cannot last more than five minutes), focusing on the following points: the challenge of the company in the market;

the services offered by the company; one of the experiences created by the company (always in relation with the theory explained in class).

Formalities:

• Students can use the PPT format for the presentation to be held in class, but they must upload the presentation in Turnitin, in pdf format.

• Font: Arial 11 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission:

Individual presentation: Week 4 – Via Moodle (Turnitin). 14th of February 2021. 23:59 CET

Weight:

Individual presentation: This task is a 30 % of your total grade for this subject.

The presentation assesses the following learning outcomes:

• Understand the experience economy as a development of the service economy.

• Categorize the main elements of the service package model.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student does not understand the task or understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or non- critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.