Service Marketing /Oma air

qq qSemester – 1 Academic Year – 2021/22

ASSIGNMENT

Instructions:

1. This is a Turnitin Assignment. Please answer in your own words and provide citations wherever necessary.

2. Type your assignment here in this file only and save it as your group No – Section – Course

(For example:  Group 01 – Section 01 – Services' Marketing)

3. Maximum 4 members in a group.

4. Marks 10 on report. Marks 5 Viva based on individual performance.

5. Pages 7- 10 for report. Excluding the cover page.

6. Report should have the cover page mentioning your names, id, subject, company name, section, semester and session.

7. You can add pictures, diagrams and charts, but provide reference

8. Last date for report submission is [5th December, 2021]

Group members:

S.NO	Student ID	Student Name
1
2
3
4

Section No: 01

Lecturer: Dr. Abdul Kadir Khan

ASSIGNMENT: 15 Marks

Services Marketing – BAMK3101

Semester I, A.Y 2021-22

Section - One

Theme: Evaluating Service Strategies of select Company and Preparing an assignment report covering the following topics:

1) Select a Company/ Service provider of your choice

2) Explain the services offered by the company / Service provider

3) Select and discuss the market segment targeted by the company / (Using STP)

4) Major competitors – Competitor Analysis (Using SWOT)

5) The Service Mix (7 P’s) of the company

I. Creation of Service Product by the company

II. The pricing strategy adopted by the company

III. The distribution strategy of the company – Online / Offline / both

IV. Promotional mix used by the company – IMC (Advertising – Media Mix, Sales Promotion, Direct Marketing etc.)

V. People / Employees of the company

VI. Processes adopted by the company

VII. Physical Evidence / Service Environment in the company

6) Conclusion:

7) Recommendations: (if any)

8) Source of information – References: