SMART CAPSTONE Final Report
voyage
SMARTCAPWeeklyReport-Week5.docxSMART CAP 6
Mentor:
Team Lead:
Report by:
Week #: 5
Date: 11/25/2021
Company Name: Digitalics Innova
Weekly Report for Digitalics Innova, Week # 5
[Week #5] Meetings: Monday & Tuesday
· SMART Team and Company Meetings:
· SMART Team Meeting with Client:
· Meeting Date: 11/23
· During the meeting with the Client this week, we shared our further research results with our client.
· In week 5, I had done the Key Driver Analysis for 5 of the industries that we are focusing on. From the analysis, I was able to find the key factors which influence consumer’s buying decisions for each of the industries. In addition, I also found the key factor’s similarity between some of them.
· SMART Team Meeting with the Mentor:
· Meeting date: 11/22 & 11/23
· As a leader of the week, I collected and combined each team member’s report and slides for the presentation.
· We had a regular meeting on Monday to go through each of our parts this week. During the meeting, our mentor gave feedback for each of us for improvement. Feedback and suggestions were very helpful.
· For week 5, I mainly researched on how to generate the Key Driver Analysis because I had never done it before, and I had to learn from the scratch. After I understood how to do the Key Driver Analysis, I did the analysis for Hardware, Software, Furniture, Health & Beauty, and Business & Consulting industry. From the analysis, I was able to find each industry’s key factors that directly influence customer’s buying behavior. From the result, I was also able to find the similarity between each of the industries.
· SMART Team Meeting with Team members:
· Meeting date: 11/22 & 11/23
· Shared our further research for this week, and everyone in the team helped each other for the improvement.
· In the meeting on 11/22, I shared the key factors that I found for each industry from the research. However, I missed some of the key factors which my mentor and teammates inspired me during the meeting, and I was able to finalize my research.
· In the meeting on 11/23, we discussed our job assignment for next week. For next week, I will find the similarity between each industry from the research result this week, and I will mainly focus on generating the survey questions based on the key factors that I found this week.
Accomplishments/ Highlights: My accomplishment for week 5 was I was able to collect the reports and slides from the team member, and organize them as the team leader this week. I was also able to generate the Key Driver Analysis using Excel from my self-learning, and got the key factors for each industry from the analysis.
Next week plan: Find the similarities between each industry with Codi, and generate the survey questions based on the key factors that I found this week.
Risk: The risk will be I might not be able to come up with the complete survey questions based on some of the key factors, because some of the factors are still too broad, and it will be hard to generate the specific questions.
Challenges: It is challenging for me to generate the specific survey questions which could help to learn customer’s buying behavior for some of the key factors.
