Social Media Marketing
Simmi
SMAdTermProjectInstructionsV2.docxSM Nonprofit Ad Campaign Term Project Instructions
Overview
Marketing can inspire change, generate donations, and inform the public. However, nonprofits often lack the marketing prowess needed to reach consumers. You are tasked to create a marketing ad and social media campaign for a nonprofit you choose. Visit the nonprofit website to understand their purpose and align the ad campaign you create.
Choose one of the following charities on the website to build a social media ad campaign.
https://charity.lovetoknow.com/Top_100_Charities
The below items are to be turned in on Blackboard in a Word document. Each student is responsible for submitting their own unique work. Check SafeAssign at submission for plagiarism; unintentional plagiarism is still plagiarism.
Ad Content
1) Ad/image that can standalone (if posted on a social media platform in smartphone or desktop view). Ad should be unambiguously clear, easy to read within moments, and eye-catching. Content needs to be accurate, informative, and convincing to change behavior.
Include the name of the charity and method to connect with existing platforms.
Written responses describing the ad campaign
Written work: 2-3 pages, 1-inch margins 12-point Times New Roman/Arial font, double spaced. Be specific with details, use examples, and thoroughly explain your reasoning. The written work should articulate your knowledge about social media strategy, marketing mix, research measures, and other materials covered throughout this course. Demonstrate your understanding of course materials by writing about these topics.
2) Describe what is the content in the ad (e.g. Call to Action (CTA) hashtag, information guide, change behavior, draw clicks to website)? Be specific. Restating these examples is insufficient.
3) What is the name of the ad campaign? What is this social media ad campaign trying to do? Thoroughly explain your reasoning and be specific.
4) What is the method for releasing on social media (e.g. platform, timing, target market, length of campaign)? Elaborating and be specific with details.
5) What are the measures for success (e.g. how many likes/comments/shares)? State specific goals and figures that would indicate if the campaign was successful.
Sample Ads
Note: These are basic samples. The quality of work and attention to details should be greater. Expectations in the workplace are higher for employees creating marketing materials because businesses depend on generating revenue from these kinds of ads. In fact, these sample ads draw website visits. Notice what works and doesn’t work from the samples.
https://www.studentdigz.co.za/sharing-is-caring/
Graphic CPR ad example with moving pictures:
https://carrington.edu/blog/medical/how-to-perform-cpr/
https://www.cprcertified.com/how-to-perform-hands-only-cpr-infographic
http://ankhrahhq.blogspot.com/2015/06/vegetable-benefits-you-should-know.html
