project-6

Project Description:

Customer value propositions are basic statements of how a sales offering will add value to your prospect’s business. Essentially, the customer value proposition summarizes the legitimate business reasons for making a sales call. Refer to pages 136-139 of your textbook.

Create a customer value proposition for a business that you are familiar with. Your own Customer Value Proposition should answer the following questions:

· What are the primary reasons that customers would want what you are offering?

· What are the primary benefits of your product?

· What are tangible positive outcomes your product facilitates?

Remember to be concise and specific.

Submit your Customer Value Proposition statement to Project 6 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric – Projects

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

SM110: Communication for Sales

Student:

Instructor:

Date:

Project 6

Description of requirements	Possible Points	Your Points
Submitted your own Customer Value Proposition for a business that you are familiar with.	50
Your Customer Value Proposition answered: What are the primary reasons that customers would want what you are offering?	10
Your Customer Value Proposition answered: What are the primary benefits of your product?	10
Your Customer Value Proposition answered: What are tangible positive outcomes your product facilitates?	10
Overall content is concise and specific	10
Assignment was submitted by due date	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: