MODULE 4
riostack
SLP3.ppt
MARKET RESEARCH AND
SEGMENTATION
Golden Age Hospital
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Background
Mission Viejo municipality is a large health facility that serves a big population.
The total population comprises of 48.5% males and 51.5 % female.
The municipality has two big health care facilities that serve a radius of approximately 10 miles.
Mission Hospital Regional Foundation Centre acts as a communal ship due to its functions.
Background
Currently, the Mission Viejo municipality has a larger population of approximately 500,000 people according to the latest census of 2012. The total population comprises of 48.5% males and 51.5 % female. The county has two main healthcare facilities that provide services to the community of radius of approximately 10-miles. The Mission Hospital Regional Foundation Centre acts as a communal ship due to its functions. Besides, the mission health Centre is prominent to partner with other facilities such as CHOC Children’s (Burgess, Shaw & Kellas, 2011). The two healthcare facilities provide services to a total of nine municipalities at Viejo. These municipalities are San Juan Capistrano, Aliso Viejo, Laguna Niguel, Lake Forest, Laguna Hills, Laguna Woods, Mission Viejo, Ladera, and Rancho Santa Margarita.
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Background cont…
Also, the mission health Centre is prominent to partner with other facilities such as CHOC Children’s (Burgess, Shaw & Kellas, 2011).
The facilities serve nine municipalities which include: San Juan Capistrano, Aliso Viejo, Laguna Niguel, Lake Forest, Laguna Hills, Laguna Woods, Mission Viejo, Ladera, and Rancho Santa Margarita.
THE EXTERNAL ENVIRONMENT
Common senior medical situations
The Golden Age Hospital performs an important role in the community because it provides quality healthcare services to infected people and the old.
Many common health conditions affect the old age in the municipality.
Some of the health conditions include: heart attack conditions, lungs problems, and coronary diseases.
Presently, it is challenging to deal with these health conditions due to lack of enough facilities.
Thus, an extra wing of the Golden Age Hospital will help to provide quality health care.
Common senior medical situations
The makeup of the Golden Age Hospital in the Mission Viejo and its surroundings is useful because it provides quality healthcare services to infected people and the old. Many common health situations affect the old age in the municipality. These most common health conditions include heart attack conditions, lungs problems, and coronary diseases, which has been reported in places like Aliso Viejo and Laguna Hills (Collins, Connor, Mott & Hickey, 2015). Currently, dealing with these common healthcare conditions is challenging because there are no enough health facilities that can provide all needed services to the public. In most cases, senior medical situations need special attention which should be addressed with more care. Therefore, there is need for an extra wing at the Golden Age Hospital that should to be specifically responsible to handle senior medical conditions only.
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MAJOR MEDICAL INSTITUTIONS
The senior healthcare institution in the municipality is the two hospitals located in Viejo.
It primarily provide acute healthcare services and respite healthcare services to the elderly.
These healthcare services are susceptible.
Therefore, it can allow caregivers to attend to other daily routines.
Major Medical Institutions
The senior healthcare institution in the municipality is the two hospitals located in Viejo that primarily provide acute healthcare services and respite healthcare services to the elderly. These healthcare services are susceptible; thus, it can allow caregivers to attend to other daily routines.
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Market Research and Segmentation
Targeting and location of Golden Age Hospital
Statistically, the number of aging population is increasing rapidly thus, requires more health care attention.
Development and modernization of an extra wing in the facility will help to provide supplementary services.
In the nine counties, around 17.5 % of the total population is fifty-five years of age assuming the average age is 77 years (Havers & Evans, 2010).
The need for an extra wing in the city is driven by the increase in several medical conditions among the aging population.
Targeting and location of Golden Age Hospital
According to the current situation in the city, there is a need for more wing of the facility to prove healthcare services to the aging population that requires more attention. The development and modernization of more extensions in the facility will help to provide supplementary services to the two existing hospitals to deliver excellence healthcare services to old people. Statistically, in the nine counties, around 17.5 % of the total population is fifty-five years of age assuming the average age is 77 years (Havers & Evans, 2010). The latter implies that approximately 77,000 people out of the aggregate population are susceptible to various medical situations. According to the 2016 report, the aging population in the nine municipalities is increasing daily, thus creating the need for extra wings to help to provide supplementary health care services to the aging population
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Demographic reasoning
The average income distribution of the people in Mission Viejo region is relatively high even if the demographic situations is unfavorable.
Mission Viejo is located in an industrialized nation where a lot of demographic configuration had taken place.
Also, the birth rate in the city is relatively low compared to longevity rates.
As such, an extra wing is necessary to provide special health care services to the aging population.
Demographic reasoning
The average income distribution of the people in Mission Viejo region is quite high even though the demographic situations is not favorable. Generally, Mission Viejo is located in an industrialized nation where a lot of demographic configuration had taken place. The latter implies that birth-rate is relatively slower, while longevity rises (Havers & Evans, 2010). Typically it is fair if the continuation and birth-rate move concurrently to establish a balanced input versus output in the society. Nevertheless, this seems to be challenging, and the governments feel unable to control it due to the rapid increase in the aging population among the locals. As such, an extra wing that will be specifically targeting the aging population will help to solve the problem because it will provide more Medical care to a larger group of the aging population.
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Physical specialized health care services
The establishment of the Golden Age Hospital in the city will provide more benefits to residents of different ages.
The aging population will benefit more than any other groups because most health care service will be dealing with lifestyle health conditions.
Currently, the young age population is well considered with health care systems are standard to meet all their needs.
The facility should focus on patient with health conditions like: oncology and Cardiology, resilience service, and occupational services (Stoichiţă, 2012)
Physical specialized health care services
The formation of the Golden Age Hospital will be a scene of success not only to the aging population but also to other patients who has some severe health care conditions. Currently, the younger age is well catered for, but the middle age and the aging population are the ones facing problems that should be attended to ensure equality in health care delivery within the municipality (Havers & Evans, 2010). As such, the primary issues that should be handled well is finding specialized health care practitioners to treat common diseases among the aging population. Some of the sensitive services that the facility should offer are like oncology and Cardiology, resilience service, and occupational services (Stoichiţă, 2012).
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Medical Centre Services Preferences
Apart from construction of another wing, the Golden Age Hospital will play an important role in dealing with health care situations in the city.
However, this will create a need for more health care professionals, skilled, trained home caregivers, and knowledgeable individual to provide healthcare services (Rogers, 2014).
Additionally, trained health care professionals are presently working in unsafe environments.
Medical Centre Services Preferences
Besides the establishment of another wing is the formation of the Golden Age Hospital which will reduce cases of older people staying at home to seek for health care services from community health workers who do not offer standard care services. As such, this will create a need for more health care professionals, skilled, trained home caregivers, and knowledgeable individual to provide healthcare services (Rogers, 2014). Additionally, trained health care professionals are presently working in unsafe environments. Therefore, it is crucial to have partners to ensure that health care services providers work on safe and conducive environments. The latter will help to ensure that quality health care services are provided to all people regardless of the age factor.
On the other hand, home healthcare services delivery in developed nations should be standard health care services to the targeted group of people. However, the use of home care services to provide services leads to overall loss on the nation’s Gross Domestic Product that needed human labor in different sectors (Rogers, 2014). But the Golden Age Hospital was recommendable and useful to offer quality services.
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SERVICES OFFERED AT GOLDEN AGE HOSPITAL
Outpatient service
In-patient services
Specialized services
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Medical Centre Services Preferences cont.…..
It is necessary to have partners to ensure that health care services providers work on safe and conducive environments.
Home healthcare services delivery in developed nations should be standard health care services to the targeted group of people.
Generally, the use of home care services to provide services leads to overall loss on the nation’s Gross Domestic Product that needed human labor in different sectors (Rogers, 2014).
But the Golden Age Hospital was recommendable and useful to offer quality services.
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Recommendations
Due to the current condition, the establishment of a new wing of the GAH will help to solve the main problems facing the city.
The establishment of the an extra wing will help to solve both fundamental and critical health care services.
Conclusively, the setting up of a new health care facility branded as the GAH to incorporate the organizational ideal to provide quality healthcare services.
ORGANIZATION STRUCTURE AND FUNCTIONS
Golden Age Hospital
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Shared services and functions
GAH and the community clinic share common functions and services offered to their clients. These services include:
Heart Surgery
Knee Replacement
Physical Therapy
Sleep Study
Appendectomy
Hip Replacement
Common services provided by GAH and the community clinic
GAH and the community clinic provide common services to patients. First, the facilities will provide essential health care services, case specific to the demands of our patients. These services are provided to the target population of GAH.
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Organizational relationship between structure blocks
The Golden Age Hospital will have a hierarchical organizational structure.
In each level within the organization will have a health professionals who provide quality health care services.
The top management will engage in strategic planning and creation of policies that will improve efficiency in the facility.
Also, there will be division of tasks to help in the smooth running of activities at different levels within the facility.
Organizational relationship between structure blocks
The GAH will have a hierarchical organizational structure with different level of management. Each level within the organization will have a health professional who is mandated to assume their roles with professionalism to increase the standards of health care services offered to patients (Bieberstein, Bose, Walker & Lynch, 2015). As such, the top management will engage in strategic planning and creation of policies that will improve efficiency in the facility. Besides, there will be a division of tasks to help in the smooth running of activities at different levels within the facility. For instance, doctors, clinicians, and nurses will have distinct roles to promote efficiency and services delivery.
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Integration of services of physicians within the GAH
The Golden Age Hospital will provide health care services to a different groups of people.
However, it will mainly provide quality healthcare services to infected people and the old.
As such, integrating functions of physicians will be helpful to provide quality services to the aging population to improve quality of life in the city.
Integration of services will help to offer health care service to many patients within a short period.
Integration of services of physicians within the GAH
Since the facility will mainly provide health care services to the aging population, it is necessary to integrate functions of physicians to help in providing quality services to the aging population to improve quality of life in the city. Integration of services will help to offer health care service to many patients within a short period.
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Management aspects
The management aspect plays an essential role in enhancing the smooth flow of activities.
The Golden Age Hospital should borrow the ideas of management aspect to help running activities within the facilities (Burgess et al. 2011)
Management theories will be adopted to create a clear channel on how to run the activities of the hospital.
To achieve all organizational goals and missions, specialization and division should be encouraged .
Management aspects
Generally, the management aspect plays an essential role in enhancing the smooth flow of activities. Similarly, to help the GAH to achieve its goals and objectives, there is a need to borrow the ideas of management aspect to help running activities within the facilities (Burgess et al. 2011). As such, management theories will be adopted to create a clear channel on how to run the activities of the hospital. In doing so, specialization and division of labor will be encouraged to ensure health care professionals are assigned duties in their areas of expertise to improve efficiency.
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Organizational forms
Conventional hierarchy organizational form.
This organizational structure encourages division of labor and specialization to improve quality of health care services.
The facility will comprise of the top management, which includes the Chief Executive Officer, Chief Administrative Officer, Human Resources Managers, and medical officers
Organizational forms
The GAH will have a conventional hierarchy organizational form. In this form, the division of labor and specialization will be encouraged to improve the quality health care services offered to patients (Burgess et al. 2011). The facility will comprise of the top management, which includes the Chief Executive Officer, Chief Administrative Officer, Human Resources Managers, and medical officers, among other health care professionals. In this organizational form, there will be specialization and division of labor amongst doctors, nurses, clinicians, and laboratory technicians.
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The mission statement of the GAH
The following are the primary mission statement of the GAH:
To meet all health care needs of the aging population by offering special considerations to treat diseases affecting the elderly.
To enhance the mental health of vulnerable people by creating easy access to health care services to all groups of people.
To provide access to all medical services by all patients regardless of social classes and level of income.
Reinforce health care projects and programs to help in help in empowering activities that aim at improving the quality of health care within the municipality.
The mission statement of the GAH
Typically, a mission statement plays an essential role in an organization by establishing objectives of an institution and how to achieve. Similarly, the Golden Age Hospital has a clear mission statement that will help it to achieve its goals. Since that facility seeks at solving a health problem in the city, it will concentrate on meeting the needs of the locals to improve the quality of life in the city. Below is the primary mission statement of the GAH:
- To meet all health care needs of the aging population by offering special considerations to treat diseases affecting the elderly.
- To enhance the mental health of vulnerable people by creating easy access to health care services to all groups of people.
- To provide access to all medical services by all patients regardless of social classes and level of income.
Reinforce health care projects and programs to help in help in empowering activities that aim at improving the quality of health care within the municipality.
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Recommended hospital size
Currently, the rate of health care needs in the city for the aging population is rising steadily.
The facility should be sized to accommodate all patients who will be visiting the facility to seek medical services.
The establishment of the Golden Age Hospital in the city will provide more benefits to residents of different ages.
The GAH should have a minimum number of 550 beds to accommodate many patients at once (Stoichiţă, 2012).
Recommended hospital size
Currently, the rate of health care needs for the aging population is rising steadily. As such, the facility should be sized to accommodate all patients who will be visiting the facility to seek medical services. Therefore, the GAH should have a minimum number of 550 beds to accommodate many patients at once.
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The organizational structure of Mission Hospital
CEO
Lab technicians
Chief Administrative Officer
Clinicians
Nurses
Human Resources Manager
Chief Medical Officer
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Proposed Organizational structure of the GAH
CEO
Lab technicians
Chief Administrative Officer
Clinicians
Nurses
Human Resources Manager
Chief Medical Officer
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Main services to offer at the Golden Age Hospital
The General Age Hospital will offer a variety of services. These services include, but not limited to:
Cardiology diseases
Cancer, diabetes
Coronary ailments
Joint problems (hips, knees,etc)
Main services to offer at the Golden Age Hospital
According to the finding from the survey, the aging population is affected most with health care conditions. As such some of primary treatment that will be offered include Cardiology diseases, Cancer, diabetes, Coronary ailments, Joint problems (hips, knees,etc) among other lifestyles diseases (Burgess et al. 2011). Besides, the facility will also offer out-patient services, in-patient services, and comprehensive medication treatment to patients.
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MODULE 3: FINANCING AND BUDGETING
Financing and budgeting helps organization to:
Plan for and realize financial and operational goals
The financial goals include:
Profitability
The operational goals include:
The necessary medical equipment
Healthcare supplies e.g. drugs
Financing and budgeting are a crucial part of implementing the plan for the construction of the Golden Age hospital. The budget ensures that the money required for the various purposes are allocated and provided to ensure the actualization of the plan. As such, it is imperative to ensure that every detail of the construction and development of the hospital are included in the plan to promote the realization of the desired positive outcomes.
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CONTINUATION…
Reasonable budgeting is imperative for meeting the desired construction standards
A proper budget should be developed to carter for:
The desired quality services
This ensures that all the aspect and requirements of quality are met
Reasonable budgeting provides and opportunity to improving the decision making of the process. This is realized because of the enhancement of management responsibility created by the certainty of having an effective budget in place. Quality service is realized because the healthcare organizations are able to carter for the specific care needs of the patients by providing for the necessary funds in the hospital budget. The process also ensures that the construction of the hospital is not affected by luck of funds because all the required funds will be allocated and provided to ensure the smooth construction of the hospital.
Image sourced from: http://georgiatoday.ge/news/5384/IFC,-EBRD-Help-Aversi-Pharma-Expand-Access-to-Quality-Healthcare-Services-in-Georgia
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CONTINUATION…
Financial resources are also needed for:
Purchase of specialized medical equipment
Designed for the specific target population
The aging population
These should be included in the initial planning and budgeting of the project
Ensures that funds are provided in time
Providing the necessary financial resources in good time is an important aspect of realizing the desired success for the construction of the hospital. The hospital will required all the financial needs to be covered in the budget from its initial stages in order to ensure that all the necessary funds are provided when they are in need. This will see to it that the new hospital is able to equip the hospital with the required specialized care equipment for the targeted population. As such, it crucial for the government to make the purchase on it own through it various agencies to ensure that all the necessary items are purchased as argued by Young & Kroth (2018).
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LEGAL FINANCIAL PROCEDURES
Legal financial procedures should be adhered to
This will ensure that:
The right care equipment are purchased
The quality of the equipment match the required:
Quality and standard specifications
Technological aspects should also be considered
The technology should be able to change with needs
Adhering to the legal and financial procedures ensure that proper steps are followed in the purchasing of the medial and overall healthcare equipment. This will ensure that the right equipment for the specific roles are purchased and that the equipment are of the required quality. Quality is important to ensure that the equipment last long to realize the desired outcomes. Also, the equipment being purchased should not only meet the current but also the future technology needs. This means that the equipment should utilize a technology that can easily adapt to the constantly changing technology environment.
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CONTINUATION…
Provision of the Federal Medicare Health insurance
For the target population:
Individuals of age 65 and above
This requires:
Reasonable financial projections
Employing financial professionals
Proper management of hospital funds
The provision of the Federal Health Insurance will ensure that all the target individuals are able to access to the healthcare services in order to realize the desired care outcomes. It is also imperative to ensure that professional in finance are employed to effectively manage the finances and budget of the hospital after its completion. This will ensure that proper financial projections are developed to meet the specific needs of the healthcare organization as well as the individual patients seeking treatment.
Image sourced from: https://www.alz.org/help-support/caregiving/financial-legal-planning/medicare
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MEDICARE PROSPECTIVE PAYMENT SYSTEM
Reimbursement will be done based on:
Predefined amounts
Drives efficient care
Sufficient reimbursement
Ensure access to enough financial resources
When treating patients, it is imperative to ensure that the reimbursements are done in good time to ensure the smooth operations of the hospital which will promote the realization of the desired positive healthcare outcomes as argued by Bieberstein et al. (2015). The move also ensures that enough financial resources are availed for the running of the hospital operations. Access enough financial resources is crucial to meeting its financial needs as well as the goals and objectives of the hospital, (Burgess et al., 2011).
Image sourced from: https://www.verywellhealth.com/reimbursement-2615205
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CONTINUATION…
Provision of prospective payment
This ensures that:
The hospital delivers adequate care
Thus determining the amount of:
Medial insurance fund
The hospital will be mainly offering specialized services to the targeted patients. As such, it is imperative to ensure that prospective payments are made to the healthcare organization. Limiting the strict assessment used to determine the amount of medical insurance will ensure that the hospital is shielded from interference by the government. This helps the health organization to focus on it main mandate and objectives thus promoting positive outcomes.
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INTERPRETATION OF THE THE GENERAL AGE HOSPITAL PROJECT
Based on the net loss:
The hospital will likely accrue more profits
This is to:
Improve efficiency of healthcare processes
Improved efficiency of the business process
The information presented in the project table shows that the hospital is likely to make profits in the first year. This because income is projected to more than the expenses that are bound to be encountered during that year. Improve efficiency ensures that resources are properly allocated to maximum productivity and output of the healthcare professionals and the healthcare organization as a whole.
Image sourced from: https://www.healthcatalyst.com/success_stories/culture-of-continuous-improvement-mission-health
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CONTINUATION…
The results also point out:
There is a need for :
Developing and
Implementing cost reduction strategies
E.g. reducing misc expenses
Developing and implementing cost reduction measures will ensure that the hospital management is able to make the necessary adjustments on its operations based on the prevailing conditions. As such, the organization will be able to prioritize its activities based on its set goals and objectives. This ensures that the organization is able to realize continuous growth and development because of positive healthcare outcomes as argued by Burns & Muller (2018).
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CONCLUSIONS DRAWN FROM THE CALCULATIONS
Based on the data from the calculations;
The GAH will make a profit of $18 million
This is because:
Total expenses are substantially lower than the total income
The results points that the hospital is bond to make losses worth $1,115,000 in the first year of its operation. Making losses presents various operational challenges for the hospital which will affect its ability to meet its set goals and objectives. For instance, the institution might find it difficult to meet its organization costs and expenses thus straining its limited financial resources. This makes it difficult for hospital to meet the specific needs of the target population, the aging population.
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CONTINUATION…
To prevent the loss, the management needs to:
Put in place appropriate preventive measures:
Cut down on costs
Improve employee performance and efficiency
Focusing on specific patient needs
Preventing the loss will help the healthcare organization to overcome the associated challenges and realize positive outcomes in its programs and activities. Cutting down on costs will ensure that more resources are available to handle the more crucial aspects of its processes. Improving the performance of the employees will ensure that they are able to utilize minimum resources to maximize outcomes. Focusing on the specific customer needs will ensure that the healthcare organization is able to identify and address the needs of the customers by targeting them with the specific resources.
Image sourced from: https://www.corporatewellnessmagazine.com/article/establishing-a-culture-of-health
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RECOMMENDATIONS
The recommendations are focused on:
Minimizing loses
Increase service charge
- For service that need more resources
- E.g. surgical services
Increasing the service charge for those services that require more resources will ensure that the organization is able to generate more revenue to cover for such resources. For instance, surgical services require more money to cater for the professional services are well as the appropriate medication equipment required to person the process. Therefore, increasing the prices for surgical services will ensure that the hospital raising enough money needed to meet such costs.
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CONTINUATION…
Limiting the number of services for specialized services
- Specialized services are more costly than general care services
- The more the services are delivered, the higher the costs/expenses
- Reducing the services will result to:
- Reduce costs
Specialized services require more resources which make it difficult for the healthcare organization to provide these services to a large group of the target population. Limiting the number of such services will see to it that the hospital focuses on the more important health issues and condition which will not only reduce costs for the organization but also increase positive outcomes since it will be able to meet the specific patient needs instead of utilizing a one-size fits all strategy which is more costly.
Image sourced from: http://www.allhandshomecare.com/care-services/specialized-care-services/
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CONTINUATION…
Utilize government support and incentives
- This will help the healthcare organization to:
- Generate more income
- Improve the quality of care services offered
- Promote positive healthcare outcomes for the organization
There are various government initiatives that can be utilized by the healthcare organization to promote the efficiency and effectiveness of its programs and activities. Incentives will help the organization to raise the necessary funds and resources needed to meet its care activities. The move will ensure that the organization is able to address the diversified patient care needs among the target population.
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CONTINUATION…
Reducing the organization’s annual miscellaneous expenses
This increases the total profit
Reducing the miscellaneous expenses will help the healthcare organization to increase its ability to address the unique patient needs. Reducing the cost of running the organization will help to save more funds that can be used to improve the overall healthcare activities and processes it undertakes. Focusing on the most imminent care needs will ensure that patients are able to realize better and more comfortable lives after being treated. Also, preventive measures reduce the prevalence of healthcare challenges which improve the overall care outcomes.
Image sourced from: https://www.fool.com/retirement/2018/01/18/5-things-you-should-know-about-filing-your-2017-ta.aspx
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References
Bieberstein, N., Bose, S., Walker, L., & Lynch, A. (2015). Impact of service-oriented architecture on enterprise systems, organizational structures, and individuals. IBM systems journal, 44(4), 691-708.
Burgess, C., Shaw, C. & Kellas, J. (2011). Health & social care. Harlow: Heinemann.
Burns, L. R., & Muller, R. W. (2018). Hospital‐Physician Collaboration: Landscape of Economic Integration and Impact on Clinical Integration. Milbank Quarterly, 86(3), 375-434.
Collins, A., Connor, J. A., Mott, S., & Hickey, P. (January 01, 2015). Using Data to Drive Improvement and Build the Science of Nursing.
Havers, R., & Evans, R. (2010). The golden age of rock 'n' roll. New York, N.Y: Chartwell Books.
Rogers, N. (2014). Polio wars: Sister Elizabeth Kenny and the golden age of American Medicine. Oxford: Oxford University Press.
Stoichiţă, V. I. (2012). Visionary experience in the golden age of Spanish art. London: Reaktion Books.
Young, K. M., & Kroth, P. J. (2018). Sultz & Young's health care USA: Understanding its organization and delivery.
THE END
THANK YOU!
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