BUSINESS PLAN

Running head: DISTRIBUTION AND MARKETING PLAN 1

DISTRIBUTION AND MARKETING 5

Distribution and Marketing Module 3 SLP

Call to Action

The internet is a very vital tool for any business that would like to expand to newer markets. This paper discusses ways Lead Logistics Company will utilize their website to market their delivery services of local freight, mainly furniture, home appliances, and other appliances. Apart from building a website, it must work harder to get consumers to the site.

The Online Competition

Effectively positioning oneself against suitable competition is fundamental. XPO Logistics is a major competitor to Lead Logistics; situated in the same locality of operation. XPO Logistics uses search engine optimization to increase its website traffic (Grillo, 2019). XPO Logistics properly understands the significance of search engines in raising website traffic. It has professionals who build keywords that allow prospective clients to use search engines to access the company’s site (Grillo, 2019). Customers usually look for the delivery services they want online using search engines such as Google. Thus, new companies such as Lead Logistics must be sure to use the correct term and phrases to position themselves in search engines effectively. The strategy warrants that the customer can easily navigate the site and get details of the delivery services they want.

Boosting Online Presence

The company, in this case, is Lead Logistics. It provides different delivery services to customers in the home appliances sector. The company offers convenient and customer-friendly delivery services across all locations of the United States. The company targets all companies on delivering goods, such as large retailers like Rooms Togo, BestBuy, and even locally owned businesses interested in delivering their goods. In addition, Lead Logistics can be advertised in new supermarkets, stores, and online markets since people visit these places to buy home appliances, furniture, and other appliances. Thus, the management must try to identify relevant catchphrases to advertise its delivery services, especially in the online market, to increase awareness of their business.

Lead Logistics Company will have to have a website to help advertise its delivery services. The company needs to identify approaches to direct its customers to its site to increase its services. The organization can utilize a One-Page Search Engine Optimization system to direct its clients to its site (Adams, 2019). This is a crucial requirement for building an effective site for a company to market its services or products. SEO can allow the organization to manage its competition from rivals. The other system that the company can utilize is social media to direct people to its site. Most organizations that use web-based social networking have shown an expansion in their site traffic (Adams, 2019). The organization may utilize hashtags while utilizing web-based life as the most critical approach to directing its customers to the site. The rationale for this is people have become choosy regarding the kind of delivery services they need. Hence, hashtags effectively allow choosy customers to access the required data on the company's website (Adams, 2019). They can empower Lead Logistics Company to reach specific groups of customers reliably and conveniently.

The communication tools that the company may utilize to promote its online presence include LinkedIn, Facebook, and Twitter. LinkedIn is among the most significant legal community that is crucial in linking individuals and companies (Banhart, 2021). Besides being one of the best approaches to secure positions, companies can build their online presence effectively. Facebook and Twitter are also significant formal communities for reaching out to clients and directing them to the company’s site (Banhart, 2021). The company can distribute its content routinely on these platforms. It will enable the company to acquire various potential clients to increase traffic on the organization’s site. It will also help the company improve its business profile.

Lead Logistics Company needs to combine these strategies to expand traffic on its website. The survival of contemporary organizations heavily relies upon on-site traffic. Applying these strategies will help the company position itself in the market and thrive.

References

Adams, L. (2019). 23 Proven Ways to Drive Traffic to Your Website. Retrieved from, https://www.forbes.com/sites/robertadams/2017/04/10/23-proven-ways-to-drive-traffic-to-your-website/

Banhart, B. (2021). Building your social media marketing strategy for 2021. https://sproutsocial.com/insights/social-media-marketing-strategy/

Grillo, F. (2019). “Social Media: Considerations for B2C vs. B2B”- Frank Grillo. Retrieved from, https://www.marketingjournal.org/social-media-considerations-for-b2c-vs-b2b-frank-grillo/