BUSINESS PLAN

Running head: STRATEGIC MARKETING MODULE 1 SLP 1

STRATEGIC MARKETING MODULE 1 SLP 2

Strategic Marketing Module 1 SLP

Maslow's theory suggests that human behavior and decision-making activities are motivated by either one of the five needs levels in the hierarchy. It is applied in marketing theory, and the ability to effectively appeal to one of these motivational drivers is a critical factor to potential success. In Maslow's theory, some things have to be considered to link it to human psychology, which remains valid. For example, one has to connect best with prospective customers; if it happens, there is a different appeal.

The product/service I have created is Lead Logistics where we transport freight locally and also offer an autonomous driving delivery vehicle. I anticipate it to enter the market during the fourth quarter of this financial year.

Target Market

Lead targets all companies on the delivery of goods, such as large retailers like RoomsToGo, BestBuy, and even locally owned businesses whom are interested in the delivery of their goods. Most of the time, targeted consumers vary from e-commerce, brick, and mortar to food delivery companies. The endpoint user in this category might be upper middle class or higher. Most of the individuals who fall in this category are in the bracket of A and A1 category. These are the potential buyers for products delivered by Lead Logistics.

Target Audience

Another target market will be other small businesses that want to venture into the delivery of small goods, to include food, E-commerce, and parcel companies. Statics shows that in 20 years over half of small business will be autonomous, which is an excellent move)( Kapser and Abdelrahman, 2020). The expected growth is from $5.6 billion to $60 billion in 2030 for the autonomous car market. This particular component of autonomous delivery vehicles will take a whole 15% share. The production levels annually of robocars are to reach close to 800,000 units by the year 2030.

Target Companies.

As mentioned, the main target is all companies that are on the require delivery of goods. A good example is a company that produces goods and wants to deliver the goods to customers (IMAI, 2021). Still, it does not have the required logistics capacity to deliver goods to its customers; there is where we chip in.

My team and I will have a customized version of the Lead Logistics delivery vehicle to suit individuals wanting to have their small-scale delivery system, such as the organization of the residential delivery system from apartment to apartment (IMAI, 2021).

Another category comes as the guys could still be interested in delivering things around their smart homes.

The Autonomous Delivery Vehicles Market Size's global market Size to Be Worth USD 24.73 Billion by 2027, and Lead is expected to increase too; the market will also increase (Kapser and Abdelrahman, 2020).

According to statistics, the autonomous delivery vehicle will grow in Africa and Asia as the company is increasing on advertising strategies. However, this number is more in U.S.A and China.

Autonomous Delivery Vehicles Market Size To Be Worth USD 24.73 Billion by 2027.

Reference

IMAI, M. (2021). Creation of Market Categories through Product Strategy: A Text-Mining Approach. The Journal of Asian Finance, Economics, and Business, 8(2), 439-451.

Kapser, S., & Abdelrahman, M. (2020). Acceptance of autonomous delivery vehicles for last-mile delivery in Germany–Extending UTAUT2 with risk perceptions. Transportation Research Part C: Emerging Technologies, 111, 210-225.