Module 4 - SLP
shasha4
SLP1-3.pptx
MISSION HOSPITAL ANALYSIS PROJECT PRESENTATION
PRESENTED BY: (Students’ Name)
Market Research and Segmentation
Background
Mission Hospital is one of the Healthcare organization which is situated within City of California
It is one of the largest healthcare facility since it uses the latest technology in its operations and also it has employed the best physicians and nurses around the country.
The External Environment
The are a number of external factors which are set to affect this organization This factors are set to hinder it from attaining its goals in the market.
Some of these factors might include things such as technological advancing, changes in political temperature as well as social changes.
In order to adopt to this environment, there is need for Mission Hospital to ensure that it has followed everything to the later in order to avoid any form of disruption in its operations.
Market Research and Segmentation
Research conducted in the market shows that more than 90% California Residents have a health coverage.
Most of them are either insured with the use of a Medicaid or a Medicare plan which are provided by both the federal and the local government.
The best segmentation approach which needs to use a combine approach whereby it will be set to use both beneficial and description segmentations towards its target audience.
Market Research and Segmentation
The older members of the society are seen to call for greater healthcare care for the older men in the society who might be suffering from socially or physically.
Research conducted shows that the older generation are more prone to a number of diseases due to the age factor.
Therefore to take care of their wellbeing, there is a need to ensure that we take care of them both socially, physically and emotionally for them to remain strong.
Finance and Budgeting
Finance and budgeting are considered to be some of the crucial aspects when it comes to a healthcare organization.
Finance ensures that a business is in a place to run its functions effectively and efficiently without any form of disruption in its business activities.
Quality, Ethical, and IT Controls
Conflicts of interest avoidance. Nurses and doctors are the main target to be promoted from the pharmaceutical, manufacturing of equipments and medical devices.
Balancing the service to patient with the profit.. Organization of the Healthcare must be able to balance their books to be able to keep their doors open.
Conclusions And Recommendations
In the City of California especially in Viejo, there is a need to establish a healthcare organization which suites the needs as well as the expectations of the locals
The other major concern for Mission Hospital would to ensure that we have the right form of medication and ensure that there is a significant reduction of the referral and re-admission cases.
Organizational Structure and Functions
Common Services Shared
Blood banks; same blood banks can be used, in GAH, and in community clinic.
The pharmacy can also be one area that will be shared because they will need to bring the medicines that will be required (DeCoske, Tryon & White, 2011).
Operating rooms can also be shared between both sectors, and these will save money and resources.
Organizational Relationships
Horizontal linkages; in these linkages, every person in the organization has an equal relationship (Talbot & Verrinder, 2010).
They are most needed when there is a need for coordination that is close in all the organization segments.
Vertical linkages; these linkages tie subordinates and supervisors together.
The supervisor is in charge of evaluating and providing guidance towards any improvement necessary.
Mission Statement For The GAH And Community Clinic
The mission statement for Golden Age Hospital and the Community Clinic is a specialized facility for geriatric and education offers (Andrews, Jelley & Jelley, 2013).
It will also be focused on compassionate delivery of care that is client-cantered to the elderly population and the caregivers.
It is also aimed at expanding services according to the seniors at their residential places.
Organizational Structure Diagram
Recommended Hospital Size
Taking into consideration the Orange County and its branches, the elderly population takes about 40 percent of the overall population (Epting, 2011).
This means that out of the people of 122, they represent 48.8.
This data depicts that, on average, Golden Age Hospital is recommended to have fifty beds.
Services/Treatments To Be Offered
| Nutrition and Physical Activity |
| Arthritis |
| Hypertension |
| Asthma |
| Blindness |
| Injury and Violence |
Physician-Hospital integration
Provider’s organization's responses are likely reflected by the integration of hospital-physician to pressures that are competitive (Todd, 2012).
Some authors have the hypothesis that the combination of hospital-physician leads to gains that are efficiency.
Others say that integration should really and try to improve the power of bargaining.
Conclusion and recommendations
Orange County and its municipalities being considered:
The population that is senior represent the population of 40%, and 40% of 122=48.8.
The average of GAH shown by the data may operate on 50 beds and must increase the safety and its capability if needed. (Malone, Capezuti & Palmer, 2015).
Why Financial Budgeting
Financial Budgeting gives the number values to all health care units.
It assists in effective spending of the allocated resources
The hospital management is assisted in keeping some resources for administrative purposes and the extra in goal achievement.
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Importance of Financial Budgeting
It helps to ensure that the unfunded healthcare needs are met via efficient planning as well as utilization of the resources established (Clark, Larco, & Mann, 2017).
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Financial Budgeting Principles
A mission statement which states specific objectives as well as goals for the healthcare facility
Goals should be; measurable, simple, direct and attainable.
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Financial Budgeting Principles Continuation
Strategic plan have to be the budget basis
A plan is meant to raise or even modify specified goals if the resources aren’t sufficient.
The plan should relate to goal achievement.
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Financial Budgeting Principles Continuation
The budget have to measure the hospital financial performance
The budget has to internalize the budgeting process
Financial budgeting is an aggregation of each department in the hospital
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Financial Budgeting Principles Continuation
The financial budget is based on operational numbers of every department in the hospital (Miller, Hildreth, & Rabin, 2018).
Financial budget is linked to operational budget.
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For A Good Financial Budget
Variance analysis have to be carried out
The mid-course correction have to be initiated
The financial budget units have to operate within the budget
All the operation policies must be established (Nowak, 2016).
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For A Good Financial Budget
Every unit of the hospital must have to comply with the financial budget policies as well as protocols
Every section as well as unit have to evaluate the financial results of every newly started operation (Clark, Larco, & Mann, 2017).
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Types of Budgets
Input-Output budget system
Zero based budget system
Conventional financial budget system
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Categories of Hospital Budgets
Income budgeting which entails the estimation of man force cost, material cost, overheads as well as working capital estimation
Capital budgeting which entails;
Equipment
Infrastructure
The budget time frame is either five year plan, annual budgets as well as monthly budgets (Al-Mutairi, Naser, & Saeid, 2018).
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References:
Al-Mutairi, A., Naser, K., & Saeid, M. (2018). Capital budgeting practices by non-financial companies listed on Kuwait Stock Exchange (KSE). Cogent Economics & Finance, 6(1), 1468232.
Bednarska-Olejniczak, D., & Olejniczak, J. (2017). Participatory budgeting in Poland–finance and marketing selected issues.
Beevers, D. G., Lip, G. Y., & O'Brien, E. T. (2010). ABC of Hypertension. Hoboken, NJ: John Wiley & Sons.
Clark, B. Y., Larco, N., & Mann, R. F. (2017). The impacts of autonomous vehicles and e- commerce on local government budgeting and finance.
DeCoske, M., Tryon, J., & White, S. J. (2011). The Pharmacy Leadership Field Guide: Cases and Advice for Everyday Situations. ASHP. Epting, C. (2011). Orange County. Charleston, SC: Arcadia Publishing. Harris. (2015). Handbook of Home Health Care Administration. Burlington, MA: Jones & Bartlett Publishers.
Kaplan, N. M. (2010). Kaplan's Clinical Hypertension. Philadelphia, PA: Lippincott Williams & Wilkins.
Kohlstadt, I. (2016). Food and Nutrients in Disease Management. Boca Raton, FL: CRC Press.
Miller, G. J., Hildreth, W. B., & Rabin, J. (2018). Performance-based budgeting: An ASPA classic. In Performance Based Budgeting (pp. 1-504). Taylor and Francis.
Miller, G. (2018). Performance based budgeting. Routledge.
Nowak, W. A. (2016). Shaping public finance accounting and budgeting systems in accordance with a political regime radical change: evolution not revolution in Poland 1918–2015. Zeszyty Teoretyczne Rachunkowości, (88), 125-142.
Rad, P. F., & Anantatmula, V. S. (2010). Successful Project Management Practices. West Yorkshire, England: Emerald Group Publishing.
