4 SLP - MKT501

Distribution & Marketing Plan

Session Long Project

You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly.

Using the template provided, complete the comprehensive SLP for MKT501. Since you have a series of different references lists for each assignment, you will need to combine them for this submission.

To make the work flow better, add a sentence at the end of each section or the beginning of the next to connect them.

SLP4: Strategic Marketing Plan

Product Overview Product/Service Overview (used in your discussions)

Customer Profiling Module 1: Week 1 Discussion Post.

Messaging Module 1: Week 2 Discussion Post.

Customer Demographics and Psychographics Module 1: Case.

Customer Relationship Management Module 1: Case.

Target Audience and Competition Module 1: SLP (Application to Product/Service).

Societal Marketing Module 2: Week 1 Discussion Post.

Creative Message Module 2: Week 2 Discussion Post.

Segmentation Application Module 2: Case.

Gap Analysis, Benchmarking and Competitive Advantage Module 2: Case.

Competition, Segmentation, Positioning, Lifetime Value Module 2: SLP. Must be reformatted and double-spaced.

Differentiation Module 3: Week 1 Discussion Post.

Distribution Module 3: Week 2 Discussion Post.

IMC: Integrated Marketing Communications Module 3: Case (Application).

Competition and Boosting online Presence Module 3: SLP.

Pricing Module 4: Week 1 Discussion Post.

Perceived Value Module 4: Week 2 Discussion Post.

Margins and Sales Volume Module 4: Case.